Public Meeting

1
City of Las CrucesPublic Opinion Poll
Convention/Event/Civic Center

• Public Meeting
• April 21, 2005
• 600pm

2
Research Methodology

• Research Objective This research study was
  commissioned by KPMG LLP as part of its
  market demand assessment for a proposed new
  convention/ event/civic center in Las Cruces.
  The purpose of the survey was to measure Las
  Cruces adult residents support for the
  proposed development of a convention/event/ci
  vic center to be located in Las Cruces, as
  well as their perceptions about what features
  should be included and proposed funding
  sources.
• Client KPMG for the City of Las Cruces
• Data Collection Method Telephone Survey
• Fieldwork Dates March 23-25, 2005
• Sample Random sample of N402 City of Las
  Cruces adult residents
• Maximum Margin of Error 4.9
• Survey Instrument 23 questions, including
  demographics

3
Knowledge About the City of Las Cruces Proposal
To Build a Convention/Event/Civic Center (Top 6
Unaided Responses) Total Sample (N402) Co
nsidering/proposing building a convention
center/ civic center in Las Cruces 40 Building
a convention/event/civic center in Las
Cruces 14 Firm doing studies to determine if
there should be a convention/event/civic
center 3 Some people want it 3 No, have not
heard or read anything 33 Dont know/wont
say 4
Extent of Awareness About the Proposed
Convention/Event/Civic Center Total Sample (N402)
4
Perceived Benefits for Development of Las Cruces
Convention/Event/Civic Center Total Sample (N402)
Reason for Perceived Benefits for Development of
a Las Cruces Convention/Event/Civic Center (Top 9
Unaided Responses) Total Sample (N402) Po
sitive Good for economic development 16 Will
bring more tourism to Las Cruces 14 More
conventions/events held in the city 13 City
needs more event space 11 Will attract more
businesses to locate in the city 10 Negative Not
enough demand for this type of facility 8 City
has other urgent needs to take care of
5 Neutral No reason in particular 5 Dont
know/wont say 6
Mean 3.7
The mean score is derived by taking the average
score based on the 5-point scale. The Very
Beneficial response is assigned a value of 5 the
Not Beneficial At All response is assigned a
value of 1. The Dont Know/Wont Say responses
are excluded from the calculation of the mean.
5
Less than 1 reported. The mean score is
derived by taking the average score based on the
5-point scale. The Very Important response is
assigned a value of 5 the Not At All Important
response is assigned a value of 1. The Dont
Know/Wont Say responses are excluded from the
calculation of the mean.
6
Support or Oppose the Proposed Development of a
Multi-Purpose Convention/ Event/Civic Center in
Las Cruces Total Sample (N402)
Reason for Level of Support for the Proposed
Development of a Multi-Purpose Facility (Top 11
Unaided Responses) Total Sample (N402) Su
pport Good for economic development 17 More
conventions/events held in the city 15 Will
bring more tourism to Las Cruces 11 City needs
more event space 10 Will attract more businesses
to locate in the city 8 Place to hold local
events 5 Oppose Not enough demand for
convention/event/civic center 8 City has other
urgent needs to take care of 5 Taxpayers will
have to pay for it 5 Neutral No reason in
particular 5 Dont know/wont say 7
70
21
7
Likelihood of Supporting the Proposed Multi-Purpos
e Facility if Lodgers Tax is Used to Help Fund
It Total Sample (N402)
Reason for Level of Support for the Proposed
Development of a Multi-Purpose Facility if
Lodgers Tax is Used to Help Fund It (Top 8
Unaided Responses) Total Sample (N402) Li
kely Not a tax on city residents 17 Likely to
cover expenses for facility 10 Good for economic
development 7 Will bring more tourism to Las
Cruces 5 Unlikely Not enough to cover expenses
for facility 5 Lodgers tax too high already
5 Neutral No reason in particular 9 Dont
know/wont say 11
69
22
8
Likelihood of Supporting the Proposed Multi-Purpos
e Facility Knowing the General Operating Fund May
Be Used as a Source Total Sample (N402)
Reason for Level of Support for the Proposed
Development of a Multi-Purpose Facility Knowing
the General Operating Fund May Be Used as a
Source (Top 7 Unaided Responses) Total Sample
(N402) Likely City should help pay for it
8 Good for economic development 8 More
conventions/events held in city
6 Unlikely City should not pay for it
8 Neutral Depends how much money will be used
from citys general fund 7 No reason in
particular 12 Dont know/wont say 13
62
28
9
Preferred Operator of the Proposed Multi-Purpose
Facility in Las CrucesTotal Sample (N402)