MANA 3333 Chapter 2

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MANA 3333Chapter 2

• Introduction to Digital Media

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Gilmore Gang at Gnomedex

• Gnomedex is national conference focusing on new
  technologies
• Gilmore Gang is on-line radio weekly radio program

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Gilmore Gang Panel

• Steve Gilmore, ZDNet
• Dan Gilmore, San Jose Mercury News
• Chris Pirillo, Lockergnome.com
• Robert Scoble, Microsoft
• Nick Bradbury, FeedDemon
• Jason Calcanis, weblogsink.com

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Blogging as a new media channel

• Similar to old bulletin boards, except
• Individual serves blog off personal web server
• Creates multiple origin points for threaded
  topics
• May just be emerging from early adopter stage
• Comm model one-to-many

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Blogging as a new media channel

• Content is the key
• Build trust as a source, maintain personal
  vision
• Reading and radio time spent among population is
  rising (10-20)
• Currently a boutique business for special
  interests
• Unlikely to evolve to big business

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Barriers to Multimedia

• User interface must be made more user friendly
• Videos should be 2-5 minutes to foster access
• Must provide methods to train users for more
  effective use

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New Multimedia Environment

• Personality of new media is advantage
• Target young users who are more likely to become
  engaged
• Digital content creation
• Art
• Music
• Blogs

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New Multimedia Environment

• Enterprise Space not likely to become key because
  of anonymity factor
• Blogging is grassroots based
• 3-4 years for enterprise space to embrace
  capabilities
• Consequences of increased bandwidth requirements

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Internet Aggregators

• Amassing URLs of blogs
• Customizable for custom news feeds
• Editor serves to identify sources
• Comm Theory many-to-one through a gatekeeper

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Two distinct audiences

• Those whove got the message and are on advanced
  course
• Newbies who encounter the media but with no
  knowledge of advanced techniques

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Goals of the New Media

• To offer option to share information among the
  population
• As corny as it soundsTo make the world better.

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MANA 3333Chapter 2

• Introduction to Digital Media