Introduction with activities

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International Conference in Ilawa
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Prezentation activities of the Partner
Nr102007-08-27

• Klaipeda University Regional Planning Centre

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Experts Petras Grecevicius Ramune
Urboniene Simona Irikeviciute Iveta
Gailiene Jonas Abromas
Students A. Grigaite J. Kabanova N.
Narkevic K. Vaitiekunaite V. Vilcinskaite
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Main activities (Partner Nr10)

• 1.The education of the personnel in the range
  methodology and managements with the process of
  the creation of the tourism.
• 1.1.The many-sided promotion of tourist values.
• 1.2.The marketing TP the methodology of the
  creation of programs of the development of TP
  (Lithuania)
• 1.3.Creation of the Ecological Education Centre.
• 2.The results analysis using the SWOT (Strengths,
  Weaknesses, Opportunities, Treats) method.
• 2.1.The tourist potentional of sub-regions and
  Klaipeda district the analysis of results with
  the SWOT method.
• 2.2.The identification of barriers and
  limitations.
• 3. The description of the idea Tourism Product
  along with the description of the
  characterization of TP components.
• 3.1.The elaboration of the idea TP.The
  compilation of the idea of tourism products.
• 4. Proposals of tourist packs, the tourist
  infrastructure base analysis results. The
  analysis of possessed infrastructure base along
  with suggestions of her extension.
• 4.1.The elaboration of the tourist packs
  proposal.
• 4.2.The estimation state the tourist
  infrastructure base.
• 5. The final elaboration along with conclusions
  summing up of the activity of all stages.

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• 2. The tourist potentional of sub-regions and
  Klaipeda district the analysis of the results
  using the SWOT method.
• Speaker dr. Petras Grecevicius

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The structure of the report

• South eastern Baltics territorial Racreational
  System.
• The analysis of conditionings external and
  internal.
• The identification of barriers and
  limitations(2.2.).
• Priekule opportunities in the context of Klaipeda
  regions tourism system.
• Generation of the Klaipeda-Ilawa Tourism Product
  ideas.

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Southeastern Baltic recreational system
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Sub-region South eastern Baltics Recreational
region - South eastern Baltics RTS
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Varmia and Masuria region
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Klaipeda County Klaipeda region and
Lithuania
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Klaipeda region tourism development is influenced
by
The analysis of external and internal
conditionings

• LR National strategy for sustainable development
  2020 m.
• LR territory general plan
• LR economical development strategy for 2015
• Conception of Lithuanian resorts development
• Klaipeda district general plan. Western Lithuania
  2020.
• The strategies of municipalities in the region.
• General plans of settlements in the region.
• General plans of protected areas in the region..
• Kept projects (international and local).
• EU funding opportunities.
• LR National tourism development program.
• Cultural tourism program.
• Rural tourism development program.
• Study of the coastal water tourism infrastructure
  and entertainment development potential (2002).
• LR Coastal zone law (2002.07.02).
• Lithuanian Baltic coastal zone integrated
  management project (1998).
• Study of the conference tourism development
  potential(VTD, 2003).
• Others.

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Lithuanian coast tourism resources

• Total area of the region covers 4298 sq.km.
  According to LSD data, in 2006 in coastal region
  lived 356069 inhabitants
• LR coastal region contains such municipalities
• Klaipeda city
• Palanga city
• Neringa
• Klaipeda district
• Kretinga district
• Silute district.

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Variety of tourism resources
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• Coastal region is in the western part of the
  Lithuanian Republic, in coastal lowland, it
  neighbors with Baltic Sea and Curonian lagoon. It
  differs from the other regions of Lithuania in 2
  main features region is next to the Baltic Sea
  and from the olden times is formed tourism and
  leisure industry. Moreover, there is a Klaipeda
  Sea Port, which is the most northern port in the
  east part of the sea not to freeze in winter,
  what makes it possible to develop tourism all
  year long.
• Coastal region is famous for its exceptional
  climate within other regions of the country, what
  makes good opportunities to develop tourism
  sector.
• The most exceptional climate s typical for
  Curonian Spit (which is included to the listing
  of UNESCO World cultural heritage), it is
  referred to the marine climate region.
• The largest number of sunny days is counted in
  Curonian Spit there are favorable conditions
  for the development of tourism sector activities.

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The image of the region

• The potential of tourism sector in the coastal
  region is, certainly, is in one of the most
  important places of the Lithuanian tourism
  development context. Baltis Sea, Curonian lagoon,
  clean air, unique tourist sites, opportunities
  for water entertainment,the development of
  tourism infrastructure constitutes the mort
  perspective tourism zones.
• The interest in water tourism growth within local
  and international tourists accelerates the
  development of tourism infrastructure and adjust
  for the tourism.
• The importance of the coastal region tourism
  market in the context of tourism development is,
  inevitably, trespassing the boarders of
  Lithuanian republic.
• The information about the specific tourist sites
  is hold in coastal region municipalities in the
  Tourist Information Centers.

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• Lithuanian coast for its natural, geographical
  and historical conditions is one of the richest
  Lithuanian regions regarding tourism as in a
  small territory there are many natural and
  cultural resources.
• The most important factor that forms the image of
  the tourism market is the abundance of natural
  resources which contains woods, parks, water
  ponds (Baltic Sea, rivers, lakes, etc.).
• Coastal region is rich in cultural and
  recreational resources, a part of it falls into
  former Lithuania Minor territory. There is a
  cultural coherency with Prussian, German,
  Lithuanian, Polish, Russian and other cultures.

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• The abundance of water ponds in the region favors
  for the creation of general image and marketing
  strategy. The largest and the most important
  water resources in the region are Curonian
  lagoon, Nemunas river delta, Baltic sea. These
  water ponds could be sensed as the connecting
  link or as a limiting boarder. This could be a
  reason for the collaboration between the
  neighboring countries.

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• Coastal region is exceptional not only for the
  abundance oof natural resources but also for
  peculiar ethno cultural features. It is
  exceptional baltic culture area mostly associated
  with curonian tribe which since VIIVIII to XVII
  century first part lived in eastern Baltic sea
  coast, culture and lifestyle.
• The culture of coastal region as a part of
  Lithuanian ethnic culture is very important for
  the formation of the regions and countries
  identity.

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• Recreational resources of the region are proper
  for the development of auto, water, pedestrian,
  bicycle, cultural tourism. The most favorable
  conditions for recreational tourism are located
  in the coast. The most important recreational
  factors are sea water, beaches, microclimate.
• The recreational resources of the coastal region
  contains woods, parks, sea, rivers and other
  water ponds, geomorphologic structures,
  landscape. There are such rivers in the coastal
  region as Nemunas, Jura, ventoji, Dange-Akmena,
  Skirvyte, Atmata and other. The most important
  natural recreational factors are ecologically
  clean water ponds, forests and air. The abundance
  of water ponds favors for the development of
  recreational and water tourism.

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Coastal region, as a part of national tourism
market, is popularized locally and
internationally by already realized tourism
development projects making public. Some of them
are

• Baltic amber path heritage, tourism, crafts,
  during the project there were created tourist
  route Baltic amber path and strategy of the
  routs marketing, in some points of the route
  there information stands and links were equipped,
  multilanguage internet page was created, etc.
  Project covers tourist sites located in Lithuania
  (Palanga, Neringa, Klaipeda city and the region),
  Latvia and Kaliningrad district Baltic coast
  line.
• Creation of a solid care system at the beaches
  in the region of the Baltic sea, Palanga city,
  Klaipeda city, Neringa city, Liepoja and
  Saulkrasti (Latvia) municipalities participate in
  this project. Project goals are to ensure the
  safety of holidaymakers in the beaches of Baltic
  sea coast region, to create solid life rescue
  standards and increase the rescue station
  infrastructure.
• Traditional crafts and art that encourage
  trades and tourism in Baltic sea Curonian coast.
  There are 4 partners Ventspilis city
  municipality (lead partner), Ventspilis craftsmen
  union, Klaipeda city municipality and Klaipeda
  Cultural Communication Center. The Project aims
  to encourage the development of crafts in the
  land of Curonians and Klaipeda region, encourage
  the development of tourism and the perseverance
  of cultural heritage. It is planned to establish
  a block of crafts and art in Klaipeda.

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Routes that are being formed in the region
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Coastal region has plenty of cultural heritage
monuments

• In Kretinga district municipality there are
  approximately 750 historically and culturally
  valuable objects, 554 are in the cultural
  treasures listings of Lithuanian Republic.
• In Klaipeda district municipality there are 590
  historically and culturally valuable objects, 256
  of them are included in the listing of cultural
  values of Lithuanian Republic.
• ilute district municipality has 310 historically
  and culturally valuable objects and 215 of them
  are included to Lithuanian Republic listing of
  cultural values.
• In the territory of Neringa municipality there
  are 21 (219) historically and culturally valuable
  object.
• In Klaipeda city municipality there are 216
  culturally and historicallu valuable objects that
  are included to the Lithuanian Republic listing
  of cultural values.
• Palanga city municipality has 93 objects of
  cultural heritage that are included to the
  Lithuanian Republic listing of cultural values.

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Tourism centers of the region
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Klaipeda

• The first city to get the privilege of a City in
  1257. Nowadays it is the most important center of
  western Lithuania region, which is inhabited by
  approximately 190 000 people.
• Klaipeda a modern and fast growing port, rich
  in museums, art galleries and recreational
  institutions.
• In Klaipeda, there is a unique in Baltic States,
  Sea Museum and Dolphinarium, the Museum of
  Lithuania Minor, Klaipeda Castle Museum, Clock
  Museum.
• Annually in June International Jazz Festival is
  held and the last weekend of July is Sea
  Celebration and The birthday of the city.

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Neringa

• A part of Curonian Spit, from Smiltyne (a part of
  Klaipeda) to Nida, which has the status of a
  resort city. It is a territory oj Curonian Spit
  National Park.
• Juodkrante. A town known since 1509. Evangelical
  Lutheran church remains from 1885. The hill of
  witches is visited, there is ensemble of wooden
  sculptures since 1981. In Vetrungiai gallery it
  is possible to get familiarized with typical
  whittled and painted weathercocks.
• Pervalka settlement known since 1844. Near
  Parvalka horn there is planted dune Skirpstas and
  right next to is there is buried Karvaiciai
  vilage.
• Preila. A Town which was established instead of
  New Nagliai village after the sand buried it in
  1836-1843. There is Nagliai hill next to the
  town.
• Nida. It is the oldest and the biggest settlement
  in Neringa and it is known since 1437. Old Nida
  in XVIIIth century was buried by sand. It is the
  administrative center of Neringa. There are such
  tourist sites as Urbis hill, Parnidzis dune
  known for its travel through Old Nida in
  1520-1730. there is Thomas Mann center of
  culture, V. and K. Mizgiriai amber gallery,
  Neringa history museum. There are held many of
  culture and sport events. There are plenty of old
  buildings with typical architecture of Lithuanian
  coastal fishermen.

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Palanga

• One of the oldest and most popular Lithuanian
  resorts, located next to the Baltic Sea, is
  populated by 17,5 thousand inhabitants. Palanga
  is rich in amusement sites and recreational
  institutions. The main tourist sites include
  Palanga Botanic Park, Amber museum (the palace of
  graph Tiskekevicius), Birute hill, the bridge to
  the sea, Dr. Jonas Sliupas memorial homestead,
  samogitian alka, A. Moncius house-museum.
• ventoji. A former port city. ventoji growing
  resort. The reconstruction of the port would
  effect positively the sequel development of the
  city.
• Butinge. An old settlement with an old evangelic
  Lutheran church built in 1824. Next to the church
  there starts a visited Sventoji forest route,
  called For big and small.
• Nemirseta. In Nemirseta unusual coastal landscape
  with with boulders in the sea. From the viewing
  point a wide panorama is seen. This is landscape,
  which was formed 10-12 thousand years ago, when
  an ice field moved back.

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Kretinga

• Firstly mentioned in 1253. There is a Minorite
  abbey and church built in 1617. Kretinga museum
  is established in the castle of Tiskevicius and
  it has collected over 46 thousands exhibits. The
  museum owns a unique in Lithuania Winter garden.
  The park of the palace is one of the most
  beautiful parks in samogitia. There remained
  Kretinga water mill which was built in 1786.

Orvydai homestead is widely known in Lithuania
for being a museum of various sculptures made out
of timber, stone and other materials. Darbenai.
Town settled in 1566. The old part of the city is
local heritage monument. Salantai. Senoji
Impiltis.
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ilute

• Is situated in the Coastal lowland next to ya
  river. There is evangelical Lutheran church built
  in 1926, catholic church built in 1850 and the
  church of new apostles. In ilute museum there
  are lots of exhibits.
• Kintai is a fishermen village located next to the
  Curonian lagoon. In XVIIIXIX centuries Kintai
  were famous for its marked of fishes. Evangelical
  Lutheran curch built in 1705 still remains. In
  the same year a former school was built in which
  since 1888 Vydunas was teaching. There still is A
  small museum of Vydunas.
• Juknaiciai is avillage in Silute district known
  since 1540 m.
• Minijos kaimas. It is a settlement of fishermen
  Lithuanian Venice. The houses are set on both
  banks of Minija river which has function as a
  street. The village was mentioned at the
  beginning of twentieth century. The architecture
  is typcal for the whole Lithuanian coast, only
  the facsades of the houses and the kale yards are
  pointed to the river. Minija village is the
  architectural monument.
• Rusne. A town situated in a place, where Nemunas
  divaricated into Skirvyte and Atmata. The island
  of Rusne covers the area of 43,5 sq. km and is a
  part of Rusne city. Nowadays Rusne town is
  surrounded by high mounds in order to protect
  from spring flooding when the water rises up to 3
  meters. Rusne is an old settlement of fishermen
  and is mentioned in fourteenth century. The first
  Uostadvaris water rise station built in 1903 is
  being visited and turned into a museum.
  Uostadvaris light-house is restored. In the
  island of Rusne a ethnographic fisherman
  homestead is opened. And Namunas delta regional
  park information center is established.
• Vente. An old village of the fishermen situated
  on the shore of the Curonian Lagoon in Vent horn.
  The pride of the village is a Light-house built
  in 1863. A bird path from The North to the South
  (even to Africa) goes through Vente. Since 1929
  there is established Ornitology station. During
  the season thousands of birds are registered
  there.

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Gargdai

• A center of Klaipeda district and an old
  settlement of samogitians which was mentioned in
  1792. Gargdai has the rights of the city and a
  herb.
• Veivirenai a city mentioned in historical
  resources since thirteenth century. This city is
  situated in the area of Trepkalnis manor.
• Agluonenai a settlement known since 1540. There
  is an ethnographic homestead exposition
  established in the center of the village, there
  is a collection of old appliances of the region
  and barn theater festivals are being held.
• Dovilai is a town situated on the right bank of
  Minija river. Dovilai castle was mentioned since
  1304. Evangelic Lutheran church was built in
  1860. Not far there is Jurgiai village, where a
  visited tourist site is homestead of a folk
  artist V. Majoras.
• Dreverna is a village situated on the shore of
  Curonian Lagoon. Next to the village a stream
  called Draverna flows into the lagoon. From
  Lankupiai village, through Dreverna, till
  Klaipeda city goes King Vilhelm channel. This
  channel (digged in 1863-1873 when this territory
  was a part of Germany) joins Minija river with
  the Curonian Lagoon. Dreverna is famous for fish
  markets in 17th -18th centuries. There still is a
  first school which was built in 1798. .
• Priekule was mentioned in 1540. Here in 1866 was
  established J. Srederis printing house, where
  Lithuanian newspapers and books were pressed. An
  oldest evangelic Lutheran church was built in
  here. .
• vekna. vekna manor is known since XV century
  and the city 1509. There is a neogothical
  church built in 1905.
• Skomantai. Next to th village there is one of the
  most impressive mounds used since the beginning
  of our era up to XIII century.

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Klaipeda district plan of tourism development
31
Large part of the territory is used for protected
areas

• Curonian Spit national park.
• Seaside regional park.
• Nemuno deltos regioninis parkas.
• Salantai regional park.
• emaitija national park.

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Curonian Spit national park

• Unique natural and human made landscape complex
  in Lithuanian and European protected natural and
  cultural heritage system. National park covers
  the area of 26400 ha (dry land - 9700 ha,
  Curonian Lagoon water 4200 ha and Baltic Sea
  water 12500 ha). Approximately 95 land area
  consists of woods and sand. Urban areas cover 1,5
  , ariable land and gardens 0,07 of the
  territory. Around 80 of woods are pine forests,
  which have the highest recreational value.
• There are 16 protected areas in the National
  park, 2 of them strict nature reserves, 4 -
  nature conservation reserves, 4 ethno cultural
  reserves and 6 areas of cultural value.

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Nemunas delta regional park

• Is situated in south-western part of the region
  in Silute territory on the coast of Curonian
  Lagoon. The area of the park is 28800 ha, Nemunas
  Delta Regional Park differs from the other
  territories with its geomorphological,
  hydrographical, botanical and zoological value of
  the wetlands. Since 1993 it is included in Ramsar
  convention, the listing of the valuable
  international territories.
• The inherent part of this territory is human
  formations such as polder system mounds, sub
  grades, channels.
• The cultural value of the park contains the part
  of Rusne old town, Minija village, light-houses
  and old polder system mechanisms.
• The recreational part of the park consists of
  forest parks and the territories of recreational
  institutions. The recreational institutions are
  located in on the bank of Nemunas river, opposite
  the city of Rusne, and the complex of leisure
  camps down the outfall of the Veizis. In Nemuna
  Delta regional park there are introductory
  botanical-zoological path of Aukstumale and
  botanical-historical path of Zalgiriai. There is
  water tourism route in Pakalne river with
  sightseeing points.

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Transportation

• In the analyzed region there is international
  Palanga airport which was built to service medium
  and small class aircrafts. There are regular
  flights to Copenhagen (Denmark), Hamburge,
  Hanover, Frankfurt (Main) (Germany), Amsterdam
  (Netherlands) and Talin (Estonia).
• Evaluating the road and transport infrastructure
  in the coastal region, it can be stated that
  infrastructure is developed enough. Through the
  region go magistral tracks (picture No. 2)
  Palanga iauliai, automagistral Klaipeda
  Kaunas, magistral track Klaipeda Liepoja (till
  ventoji community), it is possible to reach
  ilute district or Neringacity and Kaliningrad
  district (Russian Federation).

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Transportation

• Region can be reached by sea. In Klaipeda old
  town there is established cruise ship terminal. I
  the area of a company Klaipedos laivu remontas
  yacht and entertainment ship port is established
  which can facilitate up to 70 entertainment ships
  and yahts (gauge up to 2 m, width 6 m and length
  not bigger than 25 m).
• Marine ferry terminal is situated in southwestern
  part of the city (Perkela str. 10, Klaipeda). At
  the moment routes Klaipeda Kyli, Zasnic
  (Germany), Klaipeda Karlshamn (Sweeden),
  Klaipeda Baltijsk (Kaliningrad district),
  Karishamn Klaipeda Baltijsk.

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Accommodation

• Lack of economical classes
• Lack of camping fields
• Lack of golf fields
• Etc.

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Auto tourism routes

• Roads in the coastal region are arranged well,
  through the region go main Lithuanian
  autotransport arteries. One of the bigest
  problems is the lack of infrastructure.
• At the moment such autotourism routeas are being
  developed
• Nemunas path Palanga Veisiejai
  (Palanga-Klaipeda-ilute-Jurbarkas-Kaunas-Merkine-
  Druskininkai-Veisiejai)
• emaitija path the route goes through Palanga
  and ramifications go to Salantai (Kretinga
  district) and Plunge (through Klaipeda district).
  
• Amber path part of the route is Butinge
  Nida (Butinge-ventoji Karkle Klaipeda
  Juodkrante - Nida).

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Bicycle tourism routes
39
Water tourism routes

• Coastal region is famous for the abundance of
  ports and docks and also has perspectives for the
  development of water tourism.
• In Rusne island there are three small ports
  (Uostadvaris, Pakalne and Rusne), that are
  suitable for the recreational fishery and water
  tourism.
• In ilute district in the continental part there
  are four ports and docks (ilute, ya, turmai
  and Minge).
• Klaipeda district has good opportunities for the
  development of recreational fishehry and water or
  yacht tourism.

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Priekule opportunities in the context of tourism
system in Klaipeda region
41

• In comparison with the neighboring countries
  Latvia and Estonia, Lithuanian coastal region is
  divaricated by abundance of recreational and
  cultural heritage resources.
• Some of them are Curonian Spit, Palanga
  botanical park, Nemunas delta, amber culture
  that are exceptional in the context of Baltic
  states and due to this are attractive for the
  foreigners.
• It has convenient geographical location regarding
  huge tourism markets it is close to western
  Europe, Russia, Poland, Belarus, Ukraine,
  Scandinavian markets. Coastal region has
  potential to become not only purposive but also
  an intermediate place to stay in between transit
  journeys.

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The analysis of results with the SWOT method
43
Strengths

• Internal
• Coastal region is rich in high quality unused
  natural and cultural recreational resources. Rich
  cultural heritage is weakly used.
• Comfortable geographical situation for transit of
  tourists from East to West and from North to
  South. Strong traditional markets of Germany,
  Rusiia, Latvia, Belarus.
• Tourism routes for international and national
  interest are already formed or are being stared
  to form. Partly equipped bicycle route EuroVelo
  No 10 .
• High arrangement and realization experience of
  the investment projects in the region. .
• Tourism specialists of higher and the highest
  qualification are being trained in the region.
  High scientific potential is formed in Klaipeda
  university.
• In administration of municipalities and tourism
  information centers work specialists knowing well
  the field.
• In the region are formed tourism infrastructure
  structures and there is a growing interest of the
  communities in supplying the competitive tourism
  facilities.

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Weaknesses

• Internal
• Seasonal work is typical for the coastal region.
• Tourism information and marketing is not carried
  out well, there is no institution which could
  perform a complex of information and marketing
  activities in the whole region..
• The level of tourism development is not high
  enough, especially in the fields of marine, auto,
  bicycle, convalescent home tourism.
• During winter time quality of the tourism sector
  facilities are not adequate to the hogh costs.
  Tourism professional training and permanent rise
  of the qualification system is not developed
  enough. Poor material base of the specialist
  training.
• The administrational level of the recreation and
  tourism is insufficient in the Klaipeda district
  Principal office, Klaipeda city, Kretinga region
  and Klaipeda district municipalities complicates
  the development of this sector.
• Region lacks some important tourism facilities as
  campsites, golf fields, entertainment and active
  recreation sites. Poor recreational facilities in
  the smaller settlements of the region.
• Cultural and natural heritage of the region is
  not used enough. Some of the values are damaged
  irreversibly.

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Oportunities

• External
• Immerse of regions tourism sector in to EU
  recreational and tourism market as a partner.
• The rise of the transit and objective tourist
  flows in Baltic Sea region.
• Establishment of new national and international
  tourism routes using the coastal resources.
• Formation of the coastal image and development
  when using a complex of information and marketing
  measures .
• Opportunity to attract funding of EU and the
  other countries for the realization of the
  projects.
• The National priority for the marine tourism
  development could be given
• The training strengthening of tourism
  professionals.
• The increase of Lithuanian and neighboring
  countries in the field of tourist interest.
• The attention of EU structural funds in the
  development of main and sustaining tourism
  structures.

46
Threats

• External
• The decreasing competition of Lithuanian coast in
  the recreational and tourism markets of Baltic
  region.
• The actions of the state and municipalities are
  not enough coordinated, not evaluated and
  unbalanced in the development of tourism sector.
  Inconsequence and flustery in the process of
  formation of basic tourism structures.
• The image of Lithuania as a tourism country is
  being formed too slow.
• The continuation of faulty order in public buying
  competitions determining the winner which offers
  the lowest cost and not the quality.
• The further Klaipeda old town decay as a very
  important tourism center.
• Deteriorating ecological state of the Baltic sea.
• Chaotic process of the urbanization in western
  Lithuania disregarding unique natural values,
  destroying the most important elements of the
  representative landscape carcass. The
  internationalizing of the architectural
  environment.
• The restriction of usage and visiting of the
  recreational and tourism resources when pursuing
  the faulty privatization.

47
Conclusions

• It can be stated that the abundance of cultural
  heritage and natural objects, tourist sites that
  can suggest various services for the tourists,
  and exceptional coastal climate in the region
  makes favorable conditions for the development of
  tourism.
• The analysis of recreational resources let us
  state that they can be used more efficiently
  attracting more tourist flows. The most important
  priorities in tourism development are incoming
  tourism, local tourism and transit tourism.
• The most successful development of tourism and
  recreation in the region is possible when
• Ensuring the functioning of transEuropean routes
• Forming thematical tourist routes
• Ensuring the work of information system.
• The system of recreation and tourism has to be
  developed integrating it into the systems of
  neighboring countries. All levels in all means of
  administration are important. The spread of
  information and research of resources should be
  coordinated from a specific regional center.

48
Barriers and limitations

• POLITICAL Kaliningrad district EU,..
• ADMINISTRATIVE low level in administration of
  recreation and tourism in municipalities
• JURIDICAL juridical nihilism, the lack of
  juridical reglamentation and regulation
• ORGANIZATIONAL the lack of information, paper
  unequippency, lack of infrastructure, action
  incoherence
• NATURAL the seasonality of climatic factors,
  degradation of the values
• CULTURAL cultural isolation, closure, decline of
  cultural values, unequippency for the visiting
• SOCIAL safety of the tourists, low living level,
  unprofessionallity, primitive fear of
  competition
• ECOLOGICAL pollution, limited capacity,
  sensibility
• TERRITORIAL functional priorities,
  accessibility
• INFRASTRUCTURAL weak engineering supply, bad
  quality of the roads.

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The priorities of recreation and tourism in
Klaipeda region

• Sanatory recreation
• Marine tourism
• Cultural cognitive tourism
• Recreational fishery
• Conference tourism
• Recreation in the environment
• Ecological tourism.

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Lack of image

• The tourism markets of coastal region as a part
  of national cultural tourism image is not being
  emphasized.
• General route of cultural tourism in coastal
  region is still not formed, due to this with the
  formation of the image work only local
  administrations of the municipalities and
  tourism information centers suggesting regional
  routes for tourism.

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Generation of common ideas for Klaipeda and Ilawa
tourism products

• Good experience
• Joint tourism routes
• Joint events
• Craft days
• Music and dance days
• Oginskis path of polonez
• Beach volleyball
• Yacht regattas
• Amber. European path of amber
• EuroVelo bicycle routes
• Educational education
• Tourism training. Advance of the qualification

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TP generality and uniqueness

• ILAWA
• Unique lake
• Architecture
• Gastronomic heritage.
• KLAIPEDA
• Sea, lagoon
• Architecture
• Spit, Nemunas delta.

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Peculiarity of the main sub-regions tourism
sectors

• Encouraging objective tourism.
• International tourism routes. All countries are
  interested in them. For example European Amber
  Route, EuroVelo No 10, Via Hanza, Baltic Cruises,
  Curonian Culture Routes, Lithuania Minor tourist
  route
• Local cultural tourist routes. Unique objects
  such as spits, amber culture, museums, old towns,
  manor cultures, musical culture, park culture,
  monuments of engineering, natural complexes,
  landscapes.
• Competitive.
• Conference centers
• Water entertainment centers.
• Non competitive.
• Local tourism objects
• Marine tourism
• Senatorial tourism.

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Tomas A. LabuzSzczecin University, Institute of
Marine Sciences

• Fragment from the report of the research
• Today, when the developing tourism rises the
  danger for the environment, we must match the
  right to the leisure and lifestyle of humans at
  the same time protecting and saving natural
  coastal values. This work shows some of the
  findings from the data (22 questions and 200
  respondents, that were questioned in 2002-200 in
  beaches of Poland. The main question was formed
  in order to know the reasoning of tourist
  ecological consciousness.
• In the biggest part of the responses pointed out
  that the main problems there were in the lack of
  education, pollution. It can also be clearly seen
  that people do not like houses next to the
  beaches as well as the infrastructure. The bigger
  value for them is natural landscape and
  environment, that brings real relaxation.

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Thank You for Your attention!