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IMPACT Creates

• Audio interpretive tours
• Multimedia interpretive tours
• Computer interactive programs
• Websites
• Videos

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nodem 06
Cleveland
San Diego
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Video iPods in Museums

• No need to change exhibits
• Deeper levels of information
• Visitor-directed

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Objectives of the Pilot Study

• How would a new platform be received?
• How effective would a video iPod be?
• Would age be a variable?

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A Participant-Friendly Study

• Three stops
• Three minutes per stop
• 10 minute time commitment
• Text, audio, video iPod
• Rate using a survey form

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Three Stops

• Introduction to dinosaur gallery
• Orientation
• Pre-learning
• Outdoor red-tail hawk wildlife exhibit
• Naturalist/expert
• Allosaurus skeleton
• Artifact interpretation

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Allosaurus Video
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Demographics Age of Visitor
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Demographics Last Visited
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Next Time I Want to Use
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Preference By Age of Visitor
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Recommend Museum
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Conclusions of the Study

• Video iPods are easy to operate
• Multi-generational appeal
• Additional information enhances the visitor
  experience
• Podcasts build an audience

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