GROUP PRESENTATION

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GROUP PRESENTATION 3m - 2008
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Key Figures
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Timeline

• 100 acquisition of Echinades Fisheries SA
• 65 acquisition of Koumaros Fisheries SA
• Share Capital Increase of Fjord Marin Turkey (14
  mil.)
• Major advert campaign
• Constant plant improvements
• In full throttle the investment plan in Saudi
  Arabia of 100 mil.
• Sea cages in Saudi Arabia in operation and
  ignition of procedures for the in land facilities

2008

• Introduction of Branded Fresh Fish (worlds
  first)
• Obtained of 46 of Fjord Marin Turkey
• Obtained 35 of Astraia Fisheries
• Obtained 41 of Perseas fish food factory
• Consolidation of small fisheries to Interfish
  fisheries
• Fish Fillet plant completed
• Welsh plant completed

2007
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Production Procedure
In Land Facilities
Sea cages
2 months
16-22 months
1-2 months
3-4 days
Mechanized Harvesting
Transport in 2-4 hours
Packing
DELIVERY
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The Sector

• Facts
• The distribution side of the seafood is changing
  significantly in terms of structure
• Significant export orientation
• Moderate recovery of price trends
• Further consolidation expected
• EU growth potential per capita consumption

• Figures
• Hellenic world exports at 90 thousand tons
  approximately
• 3rd largest exporting sector in value after olive
  oil
• Total Mediterranean production estimated at 250
  thousand tons and 450 mil. pieces

• Greek Players
• 106 aquaculture enterprises
• 6 listed in ASE
• 4 groups control 60 of Greek Production

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Growth Drivers
Price Increase
New Markets
Volume Increase
SE Europe
Cost Containment
Enhanced Product Mix
Consolidation remains the main growth factor
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Customers
Fish Sales - Abroad
Fish Sales - Greece
AUCHAN FRANCE , COOP ITALIA, GRUPO PAM, METRO
CASH CARRY, MIGROS, MODELO CONTINENTE
VASILOPOULOS, CARREFOUR, MARINOPOULOS

• Customers of SELONDA are mainly large Super
  Market Chains
• SELONDA also supplies other local producers with
  fry (fry sales to 3rd parties)

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Exports Europe
Country Sales Breakdown
UK 9
NETHERLANDS 0.8
GERMANY 4
RUSSIAN FEDERATION 0.2
FRANCE 13
Switzerland 1
SPAIN - PORTUGAL 18
GREECE 17
ITALY 32
CYPRUS 0.2
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USA Japan Exports
CANADA 0.6
UNITED STATES 4
JAPAN TUNA SALES
Country Sales Breakdown
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Business Units 1
Hatcheries
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Business Units

• It endures 3-4 months
• 7 hatcheries
• Annual production of 130 mil. pieces
• Selonda hatcheries operate at c. 80 of their
  capacity.

• 2007 CAPEX at 2 mln.
• Target Modernization
• 11-12 of European production
• 23 of the Greek production market shares

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Business Units 2
Fish Farms
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Business Units 2

• Endures 15-22 months
• 44 fish farms
• 7 production parks in Greece
• 2 production parks in Turkey
• 1 production park in Wales
• Annual capacity is expected to reach 27,000 tn

• Capacity exceeds 85
• The Group possesses 13 of EU
• 23 of Greek market shares of farmed fish

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Business Units 3
Distribution
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Business Units 3

• 1.2 tn of Fish per hour
• Speed to the market
• 5 packaging plants
• 3 commercial centers in Greece 1 in Athens, 1 in
  Western Central Greece and 1 in Turkey

Fish Filleting Plant 4.3 mln Investment High
value added branded filleted products Enhancing
Groups vertical integration Economies of
scale.
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Strategy Highlights

• 1. Increase Sales
• 1.1 By Branding Marketing (BM)
• 1.2 By MA activity
• 1.3 By Penetrating New Markets
• 2. Modernize Facilities
• 3. Contain Costs
• 4. Secure Improve Quality

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Strategy 1.1 BM
Selonda leads the way

• Selonda is the first company worldwide to launch
  fresh branded Sea-Bass Sea-Bream into the
  market.
• The Selonda-tagged fish are sold through 160
  supermarkets and fish markets in Greece
• Advertising and promotion already boosted sales
  in the Greek supermarkets and local fish shops by
  51.

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Strategy 1.2 MA

• Interfish Facts after the consolidation
  completion
• Production capacity 10,000 tns. and 35 mil.
  pieces fry

• Fjord Marin Turkey
• Todays production at 6,000 tns. and 15 mil.
  pieces fry

• Perseas
• Fish feeds plant of 60,000 tns total production
  capacity

• Astraia
• New fish feeds plant of 40,000 tns. total
  production capacity

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Strategy 1.3 New Markets

• Incorporation of SELONDA UK (Launch 1,000
  tons of bass in the UK in 07).
• Jazan Development Co. strategic partner
• Penetration in the Middle East Markets
  (Saudi Arabia, Syria, Lebanon)
• The 25 participation in Blue Fin Tuna
  introduces the Group to the Tuna fish market. BFT
  is the 2nd largest Tuna producer Globally,
  exporting fish to Japan, among other countries.
  Tuna is a high profit margin product. BFT
  turnover in FY07 is expected at 15 mln
• Entrance into the fish filet market in
  September 07
• Strong positioning in the Turkish market
  after the obtainment of the 46 of Fjord Marine
  Turkey

Penetrate New Markets
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Strategy 2 - Modernization

• Investment of 11 mln
• Target Cost decrease
• Investment of 4.3 mln
• Target to build a packaging factory

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Growth Rate Targets

• Projections for 2008 include the results of
  Perseas and Fjord Marin Turkey subsidiaries
• Annual growth rate of 26 in sales volume
• Annual production to exceed 26,000 tns.
• Reach 13 market share in the Mediterranean

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Shareholding structure
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BoD Contact

• Contacts
• Alexopoulou Margarita Financial Services
• Tel [phone]
• Email
• alexopoulou.m_at_gr.selonda.com
• Address
• 26-30 Nav. Nikodimou St., Plaka
• Athens, GR 105 56
• 
  
  
  
  
• Web www.selonda.gr

Board of Directors Vassilios
Stefanis President (Executive Member) Ioannis
Stefanis Vice President CEO (Executive
Member) Ioannis Andrianopoulos Member
(Executive) Evangelos Pipas Member
(Executive) Suleiman Alssaraf Member (Non
Executive) Dimitra Tzourmakliotou - Member
(Independent, Non Executive) Evangelos Yalousis -
Member (Independent, Non Executive)
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Disclaimer
These statements are based on managements
current expectations and are naturally subject to
uncertainty and changes in circumstances. Actual
results may vary materially from the expectations
contained herein and listeners are cautioned not
to place undue reliance on any forward-looking
comments. Selonda S.A. undertakes no obligation
to update or alter its forward-looking
statements, whether as a result of new
information, future events, or otherwise. This
presentation contains public available
information, serves only informative purposes and
it does not form or can either be referred as a
buy, sell or hold encouragement for shares.
Investors must decide upon their investments
based on their own investing preferences,
financial status and advice from those registered
investment advisors who consider appropriate.
This presentation belongs to Selonda S.A.