Safe Kids Worldwide: An Overview

1
Safe Kids Worldwide An Overview

• Presented to
• Date

2
Eliminating accidental injury and death to
children worldwide.
Vision
3
The Problem of Accidental Injury

• One million children under the age of 15
  worldwide die from accidents each year.
• More than 90 percent of accidental injury deaths
  occur in low- and middle-income countries.

4
Accidental Injury in the U.S.

• Leading cause of death among children ages 1 to
  14.
• More deaths than from cancer, heart disease and
  SIDS.
• One of every five U.S. children will need medical
  attention for an accidental injury this year.

5
The Solution

• Safe Kids Worldwide is a grassroots organization
  with 16 member countries. Within these countries,
  there are more than 400 state and local
  coalitions.

6
Our Mission

• Safe Kids Worldwide leads coalitions of community
  partners to prevent accidental death and injury
  to children ages 14 and under. We empower
  families and communities to

• Educate adults and children
• Create safe environments
• Conduct research and
• Advocate for effective laws

7
Coalitions

• Coalition members are policemen, firefighters,
  paramedics, doctors, nurses, teachers, business
  owners, lawmakers, community volunteers and
  retirees.

8
Where We Are
9
Our Impact

• Since our inception in 1987 in the U.S., we have
  grown to more than 300 coalitions.
• The death rate has declined by more than 45
  percent from 1987 to 2002.

20
350
300
U.S. Safe Kids Coalitions
15
250
INJU
R
Y
200
COALITIONS
DE
10
A
TH R
150
A
TE
100
5
50
0
0
1987
1988
1989
1990
1991
1992
1993
1994
1995
1997
1996
1998
1999
2000
2001
2002
10
Leading Injury Risks to Children

• Traffic crashes (motor vehicle occupants,
  pedestrians, bicyclists and other wheeled sports)
• Drowning
• Falls
• Fires and burns
• Choking, suffocation and strangulation

11
Safe Kids Programs
Our programs reach families directly with injury
prevention messages. They are research-based and
include education, advocacy and distribution of
safety devices.
12
Safe Kids Week

• Public education program combining coalition
  activities, public awareness efforts and retail
  promotions to teach families about injury
  prevention
• Observed annually in the United States since 1993
• Also takes place in Brazil, Canada, China and
  the Philippines
• Results Millions of families reached

13
Safe Kids Buckle Up

• Leading U.S. program educating families about the
  importance of properly restraining kids on every
  ride
• 119 Mobile Car Seat Check Up Vans bring child
  passenger safety resources to families
• 75 Child Safety Seat Inspection Stations have
  permanent locations with regular hours
• Results More than 17,000 events, with 659,000
  seats checked

14
Safe Kids Walk This Way

• International education and awareness program for
  pedestrian safety, with FedEx employee
  involvement
• Conducts high-visibility school-based events in
  Brazil, Canada, China, Korea, the Philippines and
  the United States
• Forms and sustains year-round task forces to
  improve walking environments
• Results 1,180 events from 2000 to 2004

15
Safe Kids Ready to Roll

• Promotes increased helmet use and teaches safety
  for all wheeled sports
• Conduct community-based bike rodeos that teach
  kidssafe riding skills and the importance of
  wearing helmets
• Results Since April 2004, 546 events with more
  than 89,000 children participating

16
Our Goals for 2015

• Reduce childhood deaths from accidentalinjury 25
  percent in member countries.
• Expand the reach of Safe Kids by establishing six
  regional offices around the globe and growing to
  75 member countries.

17
How You Can Help

• (User inserts specific call to action)

NOTE Using any of the following slides is
optional. If you do, its OK to move them earlier
in the presentation.
18
The Economic Impact of Accidental Injuries

• They are the leading cause of medical spending
  for U.S. children ages 5 to 14.
• For every U.S. child injured, the average cost is
  more than 12,700. That includes medical costs,
  future earnings lost and lost quality of life.
  Each year, injuries incur a total lifetime cost
  of 303.4 billion.

19
The Economic Impact of Injury Prevention

• Every 1 spent on Saves
• Car seats 32
• Bike helmets 30
• Smoke alarms 69
• Poison control 7
• In the United States

20
Our Sponsors and Supporters

• Advertising, Premiums Incentives
• Alcoa Foundation
• Bell Sports
• Cardinal Health Foundation
• FedEx Express
• Finis
• First Alert
• General Motors Corporation-Chevrolet
• Im Safe! Solutions
• J. Willard Alice S. Marriott Foundation

• Johnson Johnson
• Marriott International, Inc.
• Marshall B. Coyne Foundation
• MetLife Foundation
• NHTSA
• Sefcik
• State Farm
• U.S. Centers for Disease Control and Prevention
• U.S. Coast Guard
• U.S. Fire Administration

21
Recognition for Safe Kids

• American Public Health Association Injury
  Prevention Award
• Cause Marketing Forum Silver Halo Award
• Centers for Disease Control and Prevention
  Model Prevention Program
• National Transportation Safety Board Special
  Act Award
• Public Relations Society of America
• Award of Excellence, Silver Anvil awards
• U.S. Consumer Product Safety Commission
  Chairmans Commendation Award
• (Insert any other awards relevant to
  presentation or individuals involved)