Caribou Coffee Overview

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Caribou Coffee Overview

• Founded in 1992
• Headquartered in Minneapolis, MN
• Second largest company-owned coffeehouse company
• 500 locations worldwide including franchised
  locations
• Caribou Coffee is also sold via commercial
  channels including grocery stores, club
  stores, entertainment venues, office coffee
  distributors, etc.
• Caribou trading on NASDAQ exchange under CBOU
• Our mission is to deliver an experience that
  makes the day better

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Projected Rainforest Alliance Certified Purchases
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Environmental Impact of Caribous Coffee Purchases

• At Caribou Coffee we strive to positively
  influence coffee-producing communities to be more
  environmentally aware responsible
• The Rainforest Alliance certification process
  educates producers on the environmental impact of
  their actions
• Fostering a respect and reverence for natural
  resources is a natural outcome of certification

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Case Study Finca Los Arollos, Guatemala

• The owner his family have already learned a
  great deal about their farm operations from the
  certification process
• They have had numerous educational experiences
  through their relationship with Caribou (cupping
  at right)
• At our last meeting they reported how content the
  seasonal workers were this year and how eager
  they were to return for the next harvest!

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Community Benefits of Certification

• The spread of the Rainforest Alliance
  Certification has encouraged a dialogue about
  community concerns previously unaddressed
• Wastewater treatment, biodiversity preservation,
  and waterway protection are now concerns for all!
• This will ensure future generations enjoy their
  bountiful lands

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We Have Exceeded our 50 Goal for 2008

• 60 of coffee contracted to arrive during 2008
  will be Rainforest Alliance Certified, well
  ahead of our 50 commitment for 2008.
• 8 permanent offerings, 3 seasonal offerings, and
  various limited time only offers bear the
  Rainforest Alliance seal

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Sustainability Promotion

• Launched educational campaign in our retail
  stores in May 2007
• Ongoing educational efforts to be sure these
  issues resonate with our guests and they realize
  their purchases of certified coffee have positive
  impact