Reeling em in

1
Reeling em in!!

• Recruitment Workshop
• Facilitated by Ted McLeod

2
Workshop Rules

• As with patrolling you will only get out of it
  what you put into it! Contribute!
• but please keep them brief and to the point to
  optimize time (no war stories!)
• NO IDEA IS A BAD IDEA!
• Dont make me break out the conch only one
  person speaks at a time please!

3
Agenda

• WHAT IS TODAYS OBJECTIVE?
• The Ski Industry A Profile
• What is the Ski Patrol?
• Meeting of the minds
• Why would someone want to join?
• How do we get someone to join?
• What do we need to do in our area?

4
So why are we here??

• Our objective today is to
• SHARE RECRUITMENT IDEAS TO BENEFIT OUR
  RESPECTIVE AREAS.

5
Canadian Ski Industry A Profile

• Skiers/Snowboarders are
• Well educated
• Financially secure
• Successful in their careers
• HAVE DISPOSABLE INCOME!
• (Check out the parking lot of any ski resort!)
• Why is this important?

6
What is the Ski Patrol?

• What is it?
• National organization
• Membership of 5,500 women and men
• Professional group of highly trained first
  responders
• Our primary goal is to ensure safety and
  prevention of accidents

7
Why would someone want to join?

• Free Lift tickets!
• Get to go skiing/snowboarding
• Social activity
• Enjoy helping others
• Get away from wife/husband/kids/dog
• 5,500 reasons I guarantee it!

8
Now its your turn to speak!

• How do we get people to join?
• Ski with a Patroller/Recruitment days
• Information Sessions
• Posters at Resorts
• Media Exposure
• Ski/Sports/Trade Shows
• What do we need to do?
• Research the potential patroller market in your
  region
• Research potential resources, as well as what
  resources we will need
• Develop a Recruitment Strategy what resources
  will we use?
• How do we put it in play?