DriveCam The Key To Reducing Risky Driving Behaviors

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DriveCam The Key To Reducing Risky Driving
Behaviors

• William K. Neutz
• ComEd
• March 31, 2008

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Agenda

• Introductions and Background Information
• Keys to Program Success
• Tips on Effective Coaching
• Analyzing Video Clips
• Final Questions

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About DriveCam

• San Diego, USA headquarters
• Founded in 1998, privately held
• Ranked 67th of 500 fastest growing, private U.S.
  companies.
• 75,000 commercial and government vehicles
  installed
• Available in North America, Europe, Australia,
  Africa Asia
• Current users include ComEd, Entergy, ConEd,
  Southern Companies, Time Warner, BP

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Cellular Download

• Uses Sprint network plus roams other networks
• Eliminates significant infrastructure costs and
  sidesteps internal IT challenges
• Perfect for dispersed fleets that
• dont return to base
• Some tradeoffs adjustments on
• manual events

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The Continuous Improvement Process
Driving eventtriggered by unusual force
Event downloaded
DriveCam reviews scores event
Behavior is monitored to verify change
High concern events assigned for coaching
Driver returns to the fleet using guidance
Exelon staff coaches drivers when necessary
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Keys to Program Success

• level support
• pen communication with employees
• pplication of the process is consistent
• lear set of consequences (negative and
  positive)
• ave someone monitoring the DriveCam
  program and measuring the success

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Elements Of Success

• LEVEL OF SUPPORT
• The program needs an executive champion
• The executive champion needs to continue to be
  engaged and should receive monthly or quarterly
  snapshot updates
• OPEN, ONGOING COMMUNICATION WITH EMPLOYEES
• How do you introduce the program to new
  employees or new sites when?
• Orientation Program
• Explain the ground rules
• Are you still communicating the program?

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Elements Of Success

• APPLICATION OF THE PROCESS IS CONSTANT
  CONSISTENT
• Tasks and expectations are clearly defined
• Tasks are consistently applied
• Download ? Review ? Coach ? Monitor Systems ?
  Report on Status
• The program shouldnt go dormant due to vacations
  or job change

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Elements Of Success

• CLEAR SET OF NEGATIVE AND POSITIVE CONSEQUENCES
• Negative consequences come in many forms
• Coaching
• Coaching escalated to a senior mgr.
• Notes, voice mail, email
• Modification in work or vehicle assignment
• Impact on safety bonuses
• Discipline (verbal, written)
• Positive consequences
• Reward good driving behavior
• What is a good driving event?
• Use the Good Driving Certificate
• Reinforce behaviors, not outcomes

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Elements Of Success

• HAVE SOMEONE MONITORING SITE PROGRAM EXECUTION
• Monitor measure performance based on
  expectations
• Key performance metrics include
• Vehicle download
• Timely fulfillment of coaching responsibility
• Trend of risk reduction
• Successful intervention of DriveCam identified
  high risk drivers
• Recognize reward effective DC site management
  staff
• Reward the leading edge indicators, not just the
  trailing indicators
• Include DriveCam metrics in supervisor
  recognition and safety bonuses

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Coaching

• Coaching
• It must get done
• Document the effort
• What are indicators of no coaching/coaching?
• Is it effective?
• Review report for trends on coaching impact
• If coaching is fulfilled but improvement is
  minimal or certain drivers continue to be highest
  risk
• Periodically sit in on others coaching sessions
• Survey drivers on coaching experience

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Coaching

• Methodology
• Conduct coaching in a reasonably private area
• Let the driver explain first listen
• Be open and honest
• Keep it positive
• Be objective. Dont make assumptions.
• Dont be nitpicky the goal is to reduce
  material risk
• Dont Pile on isolate the 1 or 2 biggest
  concerns
• Best Practices
• Bring coaches together to share lessons learned
  challenges
• Respect privacy. Dont send clips around, Youve
  got to see this one!
• Only discuss specific clips with those who need
  to know.

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The Use of Clips in Training

• Can employers use the clips for training?
• Same as using clip for claims
• The employer owns the data as long as it is their
  vehicle
• Should I ask for permission to use a video for
  training?
• Operate within the culture of your organization
• One Strategy
• Actively use exoneration clips
• Do not share videos that involved serious injury
  or fatality
• If external view only, advise of use, dont ask
• If showing internal view, ask for permission. If
  driver declines, use external view only or
  obscure face
• Can be more liberal with departed employees
• Share your clip use plan with HR and legal

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What are the expected benefits???
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Driver Distractions

• Driver Distractions are Everywhere
• Distractions occur anytime, anywhere, to anyone
• Distractions contribute to 1 out of 4 accidents
• Inattentive driving is becoming more of a problem
  as people multi-task
• Types of Distractions
• A National Highway Authority survey of driver
  behavior found that most drivers engage in one or
  more other activities while driving including
• Talking to other passengers (81)
• Changing radio stations / CDs (66)
• Eating (59)
• Talking on cell phone (37)
• Dealing with children in the back seat (24)
• Reading (14)

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ComEd Meter Reading Overview

• Facts
• Root Cause of Vehicle Accidents Driver
  Distraction
• 500 meter readers responsible for reading 4M
  meters every month
• 3.7M miles driven per year
• Average age of drivers 21 26
• Results
• 2007 42 improvement in reducing responsible
  vehicle accidents

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DriveCam

• Facts
• Video event recorder that is mounted on the
  windshield behind the rear-view mirror and
  captures sights and sounds inside and outside the
  vehicle
• Exceptional forces (e.g. hard braking, swerving,
  collision, etc.) cause the recorder to save the
  critical seconds before and after the triggered
  event
• Saved events are downloaded, analyzed and
  assigned a risk score to coach drivers and
  improve driving behavior
• 710 for 1st year of service / 310 year 2 and
  beyond

DRIVE CAM VIDEO CLIP PRESENTATION
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Survival Strategies

• Keep your eyes on the road
• Avoid using a cell phone while driving
• Wait until you are stopped to change CDs, radio
  stations, temperature, etc
• Secure items that move or roll around
• Be well rested
• Stay focused
• Pay attention
• Expect the unexpected