Adaptive Development Methodology with Scrum

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UNLEASHING the FOSSA
Agile Leadership Summit Orlando, Florida
November 2008
Scaling Agile in an AMBITIOUS CULTURE
Steve Greene, salesforce.com
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History
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from the beginning
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3
Number of people in RD
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innovative
smart
fast
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4
Number of Major Releases per year
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7 years later
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rapid success
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47,700
Customers
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1,100,000
Subscribers
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10 Billion
transactions per quarter
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500
people in RD
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it was getting more difficult to deliver
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Days between Major Releases
Features Delivered per Team
2000 2001 2002 2003
2004 2005 2006
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Number of Major Releases in 2006
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Why?
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Lack of visibility
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Resource Bottlenecks
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Unpredictable completion of projects or
initiatives
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Lack of responsiveness, lack of team alignment
on priorities
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Unhappy Customers
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What did we do about it?
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Major enterprise-wide Agile Transformation to ADM
In just 3 months another 18 months of
continuous improvement
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I knew we needed radical change to get us back on
track to regular releases and agile delivered.

Parker Harris Founder and Executive Vice
President, Technology Salesforce.com
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Transformation Results
Features Delivered per Team
Days between Major Releases
2000 2001 2002 2003
2004 2005 2006 2007
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ADM has delivered total visibility, total
transparency and unbelievable productivity a
complete win!

Steve Fisher Sr. Vice President, Platform
Product Management Salesforce.com
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On time delivery?
Last waterfall release
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Simple is better.  With our agile approach to
product development we've put our amazing people
in charge.  They work as a team to do the right
thing for the customers, their fellow employees
and our shareholders.

Todd McKinnon Sr. Vice President, Research
Development Salesforce.com
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61

improvement in mean time to release for major
releases in our first agile year
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Increase in feature requests delivered per
developer in our first agile year
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88

of respondents believe the quality of our
products have improved or stayed the same
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89

of respondents are having the best time or a
good time at Salesforce
Improved from 40 18 months ago
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94

of respondents would recommend ADM to their
colleagues inside or outside Salesforce
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What is ADM?
ADM is a modified Scrum/XP style of product
development that is specific to Salesforce. It
employs Scrum project management framework,
adopts certain XP practices and is based on lean
principles.
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What is ADM?
Self-organizing
Continuous integration
Lean
Agile
Self-correcting
Time-boxed
Ftest - Selenium
Re-factoring
User stories
Collective Code Ownership
Transparent
Iterative
Just-in-time
Code Reviews
Debt free
Predictable releases
Early feedback
Always Potentially Releasable
Scrum of (Scrum of Scrums)
Seasonal Planning Rhythm
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The Rollout
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Created a dedicated, cross-functional rollout team
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Everyone jumped in together
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Positioned as a return to our core values
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Iterate
KISS
Listen to your customers
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Distributed Ken Schwabers Scrum book Developed
2-hour Agile overview
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Sent 30 ScrumMasters to ScrumMaster
CertificationSent 35 Product Managers to
Product Owner Certification
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Created weekly ScrumMaster and Product Owner
forums
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Created internal, wiki-based website as a
reference for team members
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Just get started. (the rest will come later)
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Change isnt easy. (get ready to be hated)
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Scrum doesn't account for the fact of the
reality of the waterfall. You cannot deny this
by superimposing scrum over it.
Management is not proactive as we wait for
decisions from management. Scrum gives me the
feeling that Big Brother is watching and
monitoring everything we do
It seems like we spend more time talking about
scrumthan we spend time talking and working on
salesforce.com.
In many ways, scrum seems like an inflexible,
bureaucratic process akin to something at the
Department of Motor Vehicles. ditch the
stupid annoyingly dumb excel spreadsheet.
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They dont like us. (and may never like us again)
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Team is effective but productivity is lower
Stop trying to implement scrum, and look at how
many releases we can really do in a year.
Lack of innovation. No innovation. I can't
innovate. I am at the mercy of my product owner,
who cares not for innovation, only the chirpings
of customers...
We've managed to take a lightweight process and
attach enough to it to make it just as bad as
our previous process, good job!
Scrum does not meaningfully affect the team's
effectiveness it is structure and process that
often distracts the team from their goal, and can
be used to micromanage the team.
The lingo is ridiculous
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But, they got over it.
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And. Finally. The rollout is over! (but were
not done)
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Now for the later stuff.
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Continuous Improvement
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Continuous Improvement
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Continuous Improvement Excellence Expansion
October
January
April
October
July
April
July
2009
2008
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Dont be like us. (or what would wed do
differently)
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Involve more individual contributors early
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Provide team members more training earlier and
with more intensity
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Get outside coaching earlier
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Key executives should take concrete deliverables
around the rollout
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Keys to success?
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Ensure executive commitment to the change
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Focus on principles over mechanics
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Focus on getting several teams to excellence
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Provide radical transparency
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Automation
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16332
5752
2656
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When the heat is on stick to your guns
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We failed. (all along the way)
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Experiment, be patient and expect to make
mistakes
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You cant afford to NOT change your organization
to deliver growth
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More information about ADM

• http//www.slideshare.net/sgreene/slideshows
• Tags ADM, agile, scrum, salesforce.com

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