If your products could talk

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If your products could talk Alan Knight July
2nd 2007
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My reflections based on my journey

• BQ
• Kingfisher
• SABMiller
• Fortnum and Mason
• Wyevale Garden centres
• Virgin Group
• FSC
• Single Planet Living Ltd
• ACCPE
• SDC
• Roundtable on SC
• FISS Champions group

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Our next speaker is
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My life started in a forest
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Its my use.
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Boil what you need
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Your products could talk
But - do you know what they would say?
Would you be embarrassed?
Would you be proud?
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Impact Assessment
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Environmental Impact Assessment
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Solutions small steps over time
1993
1990
1997
1995
10 of worlds productive forests FSCed
- Marks and Spencer - Wyevale Garden Centres
2000
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Why the success

• Single issue
• Convenor (BQ and WWF)
• Solution for whole product range not an
  eco-choice
• Bespoke solution (which may or may not involve
  choice)
• Partnerships but not total consensus (emotional
  commitment)
• Action specific
• Product specific
• Smalls steps over time
• Different tools for different stages
• a indication of the future

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ACCPE the Advisory Committee for Consumer
Products and the Environment.

• M.Meacher I want an UK Eco-label
• ACCPE how can we set it up
• No Minister, why
• Many products and many issues
• Grand Prix cars!
• EG FSC but also the EU energy label

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Choice editing no to Gs to Cs

ACCPE recommended
China!
Richmond Parking fees
25 congestion charge
Road tax banding
Different tools at different times
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ACCPE recommended
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The lens of consumer products has a huge
contribution to make to SD
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On solution inspires others
1993
1990
1997
1995
10 of worlds productive forests FSCed
- Marks and Spencer - Wyevale Garden Centres
2000
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But it was never going to be easy what is a
sustainable product?
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Proud or . ?
Imported directly from Zambia
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FISS Ethical Trading Champions Group
Sustainability is the balance between three big
challenges
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1) Reduce Poverty
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2) Reduce Climate Change
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3) Working within the finite limits of the
planet one planet living!
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Different Products judged against different
challenges
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Solutions the role of products
UK Roundtable on Sustainable Consumption What
can UK gov. do on the consumption problem?
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Dont over rely on the green consumer
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Introducing Product Roadmaps planned small
interventions over time
Choice editing
Label
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A roadmap

• Single issue
• Convenor (BQ and WWF)
• Solution for whole product range not an
  eco-choice
• Bespoke solution (which may or may not involve
  choice)
• Partnerships but not total consensus
• Action specific
• Product specific
• Smalls steps over time
• Different tools for different stages
• a indication of the future

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Sometimes it is simple
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Sometimes it is complex
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Non Linear solutions all learning from each other
10 of worlds productive forests well managed
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Closing remarks

• Product can make a huge difference
• If goal is mainstream range (not an eco choice)
• Retailers are very powerful
• Hence product roads
• There are three very different agendas
• Carbon
• Poverty
• Finite Limits
• A need to agree the problem(s) we are solving
• Hence the talking product metaphor

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If your product could talk
Do you know what it would say?
Would you be embarrassed?
Would you be proud?
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