Overview

1
(No Transcript)
2
(No Transcript)
3

• Never doubt that a small group of concerned
  citizens can change the world indeed, its the
  only thing that ever has.
• Margaret Mead

4
Our Mission

• Engage Individuals to Take Greater Responsibility
  for Improving Their
• Community Environments

5
Guiding Principles

• Education

6
Guiding Principles

• Enduring Partnerships for
• Community Change

7
Keep America Beautiful, Inc.

• Litter Prevention
• Beautification
• Waste Reduction

8
Seven Sources of Litter

• Commercial refuse sources, including
  dumpsters
• Household trash handling
• Construction/demolition sites
• Uncovered vehicles
• Loading docks
• Motorists
• Pedestrians

9
People Litter

• Where they feel no sense of ownership for the
  property
• Where someone else will clean up after them
• Where litter has already accumulated

10

• Prevention vs. Pickup

11
City XYZ
12
Litter is the Place to Begin

• Other Issues
• Reduce, Reuse, Recycle
• Community Improvement

13
Keep America Beautifuls History

• 1953 National Cleanliness Ethic

1967 Lady Bird Johnson Lassie
1960s Susie Spotless
14
Keep America Beautifuls History

• 1970s Crying Indian

15
Video
16
Keep America Beautifuls Community-Based Program

• A Behavior-Based Process Designed to Change
  Attitudes and Behaviors to Effect Community
  Improvement

17
Keep America Beautifuls Community-Based Program

• Get the facts
• Involve the people
• Develop a plan
• Focus on results
• Provide positive reinforcement

18
Pressure Points for Change

• Education
• Technology
• Ordinances
• Enforcement

19
Educational Tools
20
Video
21
Educational Tools

• A Business Guide for Auditing Commercial Waste,
  Identifying Recyclables, Minimizing Waste and
  Managing Disposal Costs.

22
Beautify and Improve Communities
23
Educational Tools
24
Educational Tools
25
(No Transcript)
26
Benefits of Affiliation
Training
National Awards
Conferences
Website
Turnkey Materials
27
N N\n N N n
Benefits of Affiliation
Nations Largest Community Improvement Program

• Activities in 50 States
• 30,000 Events

• 2.5 Million Volunteers
• 15,000 Communities

28
Return on Investment

• 12 in Community Benefits for Every 1 Invested
  by Local Government

29
Improved Quality of Life
30
Healthy Neighborhoods Lead To Economic Development

31
Operation GreenPhi Theta KappaKeep America
Beautiful

• Chapters are encouraged to undertake activities
  in four major areas

32
Education/Awareness

• Cleansweep USA website
• Keep America Beautiful Toolbox
• Take Action
• 230 Million Tons of Trash
• Great American Cleanup

33
Recycling

• Collection
• E-Cycling
• Composting
• Waste-In-The-Workplace
• Great American Cleanup

34
Beautification

• Broken Windows
• Graffiti Hurts
• Video
• Guide
• Activity
• Trees
• Liberty Garden
• Dirt Dessert
• Great American Cleanup

35
Clean Communities

• 3 reasons people litter
• 7 sources of litter
• Where can we focus?
• Special events
• Roads and highways
• High traffic areas
• Transition points
• Great American Cleanup

36
VideoCommunity
37
Why Phi Theta Kappa and Keep America Beautiful?
38
NY Times January 6, 2004

• Project on Human Development in Chicago
  Neighborhoods
• Dr. Felton Earls
• Professor of Human Behavior
• Harvard University

39

• National Institute of Justice
• 18 Million
• MacArthur Foundation
• 23.6 Million
• Government Grants
• 10 Million
• Total 51.6 Million

40
Chicago 1995

• SUV _at_ 5 miles per hour, video cameras on both
  sides
• 11,408 blocks filmed
• 196 Neighborhoods
• Social activities observed
• Physical features, litter, graffiti, drug deals,
  etc.

41
Police records for

• Homicide
• Robbery
• Burglary
• In all 196 neighborhoods
• 8,782 personal surveys of residents

42
Dont clean up neighborhoods, work on their
collective efficacy.
43

• Organize a community meeting in a church or
  school and if the idea is to clean up.
• It would be based on this community action. NOT
  on a work crew coming in from the outside.

44
Analysis Only Begun

• Entire study repeated between 2000 and 2002
• Another study of 7,000 children from birth to 25
  from the neighborhoods
• Behavioral and medical development

45
KAB Five-Step Process

• Get the Facts
• Involve the people
• Plan Systematically
• Focus on Results
• Provide Positive Re-enforcement

46
None of Us is as Smart as All of Us
47
(No Transcript)