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Mike Butcher European

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Don't be a leech. Be part of the community. Conferences are not news. The content might be. ... Do you really need to have formal press meetings? ... – PowerPoint PPT presentation

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Title: Mike Butcher European


1
Mike Butcher European Editor TechCrunch.com
http//uk.techcrunch.com/about Mobile 44 77
2029 1095 Email mike_at_mbites.com
2
News is a Purple Cow
3
Conversations usually beat press releases
4
Negotiate before you shoot
5
Dont be a leechBe part of the community
6
Conferences are not news.The content might be.
7
Be a great contact
8
Be a cool blogger
9
Should you hire a PR firm? Maybe.
10
Want to join in? Network.
11
Please pitch like a human
12
Understand who you are talking to
13
The media likes CEOs
14
Do you really need to have formal press meetings?
15
One company in a space is not (generally) a story
16
Yes, but how do I get on TechCrunch.com?
17
Mike Butcher UK/European Editor TechCrunch.c
om http//uk.techcrunch.com Mobile 44 77
2029 1095 Email mike_at_mbites.com Skype mikegb
utcher Linkedin.com/in/mikebutcher Twitter.com
/mikebutcher
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