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Building LonghornReady PCs

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Ensure customers can make good Longhorn capable PC purchase decisions ... Reassurance new Windows XP PCs will run Longhorn ... after Longhorn upgrades ... – PowerPoint PPT presentation

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Title: Building LonghornReady PCs


1
Building Longhorn-Ready PCs
Richard Russell Development Manager Windows rgr_at_mi
crosoft.com Microsoft Corporation
Mark Croft Group Product Manager Windowsmarkcrof_at_
microsoft.com Microsoft Corporation
2
Session Goals
  • Explain Ready PC program
  • Goals
  • Requirements
  • Broad timing
  • Provide details on meeting key customer needs
    going forward
  • Inform how to build a great Longhorn PC

3
Longhorn Ready PC Program Goals
  • Ensure customers can make good Longhorn capable
    PC purchase decisions
  • Timely customer segment specific information
  • Reassurance new Windows XP PCs will run Longhorn
  • Provide PC manufacturers early opportunities to
    plan and market Longhorn capable PCs
  • Prioritize LH stability on upgrade

4
Customer Factors
Consumers
Enterprise
  • 1 out of 3 PCs
  • Non-technical
  • Seasonal purchases
  • Unplanned
  • Feature, Price Brand
  • Millions of single purchases
  • 2 out of 3 PCs
  • Technically proficient
  • ROI driven
  • Planned buying cycle
  • Specification based
  • Ongoing large-scale Deployments

5
Longhorn Ready PC High-level Steps
  • Technical Requirements Defined Published
  • Industry Engagement Product Planning
  • Enterprise Guidelines
  • Ready PC Products broadly available
  • Aligned with growing Longhorn customer awareness
  • Marketing Program with new Ready PC Logo

6
The Longhorn Ready PC Logo Programs
Windows XP PCs
Longhorn PCs
Longhorn Logo
Windows XP Logo
Quality, Compatibility Capability
Longhorn Availability
Quality Compatibility
Ready Logo
7
System Requirements Situation
  • Windows XP Recommended
  • 300 MHz CPU
  • 128 MB RAM
  • Set in mid-2001
  • Hardware Advances
  • Huge changes in average PC hardware performance
  • Customers
  • More demanding scenarios
  • Longhorn
  • Will perform differently from XP
  • Performance will scale with hardware
  • Graphics can be hardware accelerated

8
Foundation for Ready Hardware Requirements
9
LDDM for Stability
Classic
To Go
Aero
  • Style
  • Drop Shadows
  • Dynamic Highlights
  • Glass
  • Animations

Consumer Upgrades,Ultra-Mobile,Ultra-Low-Cost
Corporate Upgrades Deployments
Mainstream High-end Graphics
  • Productivity
  • DPI Scaling
  • 3D Window Management
  • Window Thumbnail Previews

Windows 2000Look
Looks like Longhorn
  • Quality
  • Tear-Free Desktop

Classic Window Manager
Avalon Desktop Composition
XPDM or LDDM
LDDM
Stability
10
Longhorn Ready versus Capable
Capable Example Older CPU 128 or 256 MB of
Memory Older Graphics
Ready Example Modern CPU 512 MB of
Memory Graphics with LDDM support

Both systems capable of running Longhorn Ready
System targets great performance
11
Summary on Ready PC Program
  • Ready PC Program is about new Windows XP PCs
  • Performance and Stability after Longhorn upgrades
  • Opportunity to maintain demand and drive up-sell
    via differentiation in 2006
  • Easy customer choice prior to Longhorn
    availability
  • Majority of 2005 PCs and many older systems will
    run Longhorn

12
PC Technology Trends
  • x64 Goes mainstream
  • New PC performance
  • Multi-core CPUs
  • Performance and efficiency
  • x86 Proliferation
  • Ultra-mobile
  • Compact PC
  • Devices and CE
  • Storage
  • Moores Law for disks
  • Flash invading devices
  • Memory
  • Larger
  • Faster
  • Graphics processors
  • (Moores Law)³ and smarter
  • LCDs
  • new Fabs
  • bigger, cheaper higher resolution
  • Network
  • Ubiquitous wireless
  • Radios in all devices
  • PC intelligent switch

Owner MarkCrof
13
Fast On/Off
What is important to Users
Key Platform features
Fast boot Fast suspend to RAM Fast
Resume Always Available
Good BIOS implementations initialization while
waiting for the drive to spin up Correctly
implemented ACPI features for suspend, hibernate
and resume. Use a hybrid disk (NVRAM
DISK) Ensure drivers do not inhibit or introduce
latency
14
Security
What is important to Users
Key Platform features
Reliable system startup Transparent user data
protection Data protected in case of system loss
or theft Resistance to off-line attacks
  • Secure startup
  • Boot integrity
  • Full volume encryption
  • TPM services
  • Requires
  • TPM1.2
  • TCP Bios support

15
Great Gaming
What is important to Users
Key Platform features
High Frame rates for smooth play and
visuals Lots of detail and realism Great
lighting Natural motion and behavior (physics)
64-bit is a good choice Dual Core is a good
choice Dual channel memory is a good choice 1GB
of memory Windows Graphics Framework 2.0 256MB
of graphics memory Advanced LDDM Ship a game
controller
16
Great Mobile PC
What is important to Users
Key Platform features
Smaller Lighter Always Connected Natural
Input Battery Life Immediate Access All Day
Usage Data Security
Component Advances Integration 802.xx, Media
Transfer, GPRS, BlueTooth Tablet PC
Technologies, Voice Input, Biometrics ACPI
Backlight Management Sleep Mode, Fast Startup,
Windows Direct All the Above', ClearType Secure
Startup, Hybrid Disk Drives
17
Audio Performance and Stability
What is important to Users
Key Platform features
Realizable audio drivers and plug-ins dont
crash the system Servable audio driver and
related updates do not requirere-boot Efficient
new audio features do not inhibit other
software features
Unified Audio Architecture (UAA) Well
implemented drivers Efficient plug ins
18
Enhanced UI
What is important to Users
Key Platform features
  • Smooth, modern, attractive, seamless UI
  • No window and application tearing
  • Better productivity
  • Multiple applications that use the 3D pipeline

Longhorn Display Driver Model (LDDM) Avalon
desktop At least 64MB of graphics memory Good
graphics performance
19
Living room PC scenarios
What is important to Users
Key Platform features
  • Robust High Definition video record and playback
  • Flawless audio
  • Multi-channel record

Dual Core is a good choice 64-bit is a good
choice Dual channel memory is a good choice 1GB
of memory Well written tuner drivers 16ms
display Hardware video decode High performance
and capacity disk drive (300GB) Quiet Nice
industrial design
20
Great Industrial Design
What is important to Users
Key Platform features
Attractive design that looks right at
home Something they can be proud of
Practical, usable, easy
Function matches form Front mounted ports (USB,
1394, Audio in/out, media cards, video capture,
etc.) Correctly labeled and colored
connectors Quiet Easy to open case Tool-less
I/O card remove and add Judicious, well designed
use of lights Enough USB and 1394 ports to meet
intended scenarios
21
Use WinSAT to Measure System Performance
  • Microsoft will express system performance
    requirements and guidelines using WinSAT metrics
  • WinSAT is built into Longhorn
  • Yes, it runs on Windows XP
  • See slides from session TWAR05002 - System
    Performance Assessment Tools for Windows Longhorn

22
Summary Call To Action
  • Prepare for broad Longhorn Ready PCs starting
    early 2006
  • Build the BEST Longhorn PCs
  • Excite your customers
  • Leverage the information, tools and technology
    advances to meet customers expectations

23
Relevant Presentations
  • TWDE05005
  • Next Generation Logo Program An Introduction
  • TWDT05010
  • Building a Longhorn-Ready Mobile PC
  • TWAR05002
  • System Performance Assessment Tools for Windows
    Longhorn
  • TWAR05010
  • How to Build Hardware Support for Secure Startup
  • TWAR05011
  • Secure Startup Hardware-Enhanced security
  • TWEN05003
  • Windows Audio/Video Excellence Requirements in
    Longhorn

24
Relevant Links
  • Windows Longhorn-Ready PChttp//partner.microsoft
    .com/global/lhready
  • Windows Longhorn Logo Programhttp//partner.micro
    soft.com/global/winlogo
  • Windows Hardware and Driver Central
    http//www.microsoft.com/whdc
  • Emailwinsatfb_at_microsoft.com
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