STAN'S HONEY

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STAN'S HONEY
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To develop a business that produces quality honey
and to establish a local customer customer base
consisting of local grocery stores as well as
widespread internet customer base.
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LOCATION

• Chatham, VA
• Residence of Stanley Shelhorse(Sole Proprietor)
• Honey processing station will be located inside
  of a shop that is already on premises.
• Actually hives will be located in the middle of
  the field full of wild flowers.

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MAJOR SELLING POINTS

• My product will be completely natural, with no
  artificial ingredients, preservatives, or
  additives as opposed to factory processed honey
  which has preservatives to extend shelf live.

• Small quantity equals large quality as opposed
  to factory processed honey.

• Honey harvested within the region that you live
  in can help your body build up a tolerance to
  allergens such as pollen.

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TARGET CUSTOMER
Broad range of people enjoy honey
Characteristics

• Concerned about additives in products.

• Shop on natural food web sites.

• Active in sports and enjoy the outdoors.

• Use honey as a substitute for sugar.

• Moms concerned about their kids eating too much
  sugar.

• Anyone who likes honey.

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INVESTMENT NEEDED FOR PURCHASE OF
Extractor 274.00
Bees 60.00 per swarm
Storage Tank 295.00
Honey Pump 800.00
Jars 7.70 per dozen
Bottler 750.00
Filter 300.00
Total Cost of Equipment 4244.00
Protective Suit 225.00
Smoker 18.99 each
Bee Hives 100.00
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POTENTIAL THREATS

• May not capture swarm

• Mite Infestation

• Equipment Malfunction

• Bees make catch some disease of become sick

• Advertising is crucial for internet sales

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ADVERTISING CAMPAIGN

• I plan to place banners on healthy food sites
  such as www.healthyharvestri.com,
  www.vitaminsdirect.com, www.rxnature.com, and
  www.elliottsnaturalfoods.com

• I plan to give local grocery stores a trail
  discount, to let the product catch on.

• I will also make a deal with local grocery stores
  to have a display with my product on it.

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HONEY OPERATION PICS
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My business will struggle in the beginning
because of the large advertising expense but once
we establish a customer base, revenues will
become more reliable.
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Honey bee stinging someone.
Actual Stinger continues to pump in venom after
separation.
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THANK YOU
Owner Stanley Shelhorse