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Thank you for inviting me!Presentation is at
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Go, Pop, and Fizz! Practical Creativity Tools
British Columbia Library Association April 18,
2008
Kathryn Deiss, ACRL Content Strategistkdeiss_at_ala.
org
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Who is creative?
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Creative Inventions

• Lightning Rounds - 60 secs
• Create an invention using your card and someone
  elses
• 2. Write it down on back of card
• 3. Find another person and repeat
• 4. Find another person and repeat

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Definitions
? Creativity a process of developing and
expressing novel ideas that are likely to be
useful ? Innovation the embodiment,
combination, and/or synthesis of knowledge in
novel, relevant, valued new products, processes,
or services
Source Leonard, Dorothy and Walter Swap. When
Sparks Fly. (1999)
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Where are you?
Divergent Thinking
Convergent Thinking
Creativity
Decision Point
Problem/ Opportunity
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The Creative Process
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Problem/opportunity identification
Generating ideas
Analyzing options
Choosing among good ideas
Implementing prototypes
Getting feedback
Revising and reintroducing
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Tools Practices
Creative Spaces
Attitudes Frames of Mind
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Tools and Practices
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What practices can we put in place to develop the
creative habit?
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Tools of Creativity
? Precise observation ? Penetrating
questions ? Absence of judgment ? Faith in your
resources
J Goleman, Kaufman Ray. The Creative Spirit.
New York 1992
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Stages of Creativity
Preparation
Time off
The spark!
Selection
Elaboration
Source Sawyer, Keith. Group Genius. (2007)
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Define the problem or opportunity
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The best way to get a good idea is to get a lot
of ideas. Linus Pauling
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• Brainstorming Rules!(and it has rules!)
• Rapid idea generation
• No VOJ
• Quantity over quality
• The wilder the better
• Build on the ideas of others

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Other ways of generating ideas
silent brainstorming
visual brainstorming
brainwriting
bodystorming
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Mindmapping
Courtesy http//www.thinksmart.com
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Metafore!
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Think of something in your workplace that you
would like to change or understand better
Being in this situation is like
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Change your perspective
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Alex Osbornes Creativity Checklist
put to other uses?
adapt?
modify?
rearrange?
substitute?
reverse?
combine?
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Effective group creativity also requires diverse
points of view
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To incubate just apply TIME!
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Effective spaces for creative individuals and
groups
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"Somehow, accidentally, I realized I'd become a
leading authority on what's wrong with cubicles.
You don't have to be Thomas Edison to realize
there's a product possibility there. Scott
Adams
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This?
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IDEO.com and Scott Adams
or this?
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This?
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or this?
CatalystRanch.com
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Zephyr Innovation Incubator
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Zephyr Innovation Incubator
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Close your eyes!
Imagine a place that stimulates you
What are the qualities characteristics of that
place?
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How can you make small changes in the spaces
where you work?
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Attitudes and Frames of Mind
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Creativity is Messy!
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Sometimes you have to bust something up to
achieve a breakthrough!
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Use the unexpected to your advantage
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Creativity killers we cant it wont work we
tried that before we dont have the
money they wont let us what if it is too
successful?
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An idea is salvation by imagination. Frank
Lloyd Wright
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Thanks everyone!Let your ideas fly!
And keep in touch!kdeiss_at_ala.org
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