Pearls

1
Pearls

• A possible end to the Diamond Dynasty
• kevin xiao mgmt
  491

2
Opportunity

• Pearl Industry revival in Kuwait, which has
• financial resource from oil.
• historical pearl trade.
• developing tourism industry.
• a need for new trade income venues.

3
Concept (this is where the villain explains his
grand scheme to the hero)

• Grand scheme is to succeed diamonds as the symbol
  of undying love
• Key to success is a clever and rigorous marketing
  campaign
• Strategic alliance with East-Asian countries
• Compete on price, quality, aesthetics

4
So whos this marketed to?
5
Distribution

• Establish global distribution through two hubs.
• Distribution costs are nominal due to the
  maritime industrys proximity to civilian
  infrastructure.
• East Asia Hub(Japan, China)
• Arabian Hub (Kuwait, Bahrain)

6
Marketing
(my favorite)

• Pearls allure
• Pearl engagement ring in oyster
• Add a pearl on each wedding anniversary
• Production in civilized countries minimizes
  customer guilt of third-world labor abuse.
• Aggressive campaigning worldwide
• Pressure diamond industry to lower prices, and
  thus lowering its sentimental value

7
The Profit?

• Kuwaits economic future may depend on the
  enterprises success.
• With the gradual phasing out of petroleum as
  a fuel source. Kuwaits tourism industry may
  not be enough to sustain its standard of
  living.