Snapshot on demographics of the Sutherland Shire

1
Snapshot on demographics of the Sutherland Shire

• Glenn Holdstock
• Manager Economic Development

2
Who are we?

• Population
• 213,917 as at 30 June 2007 (M 48.9, F 51.1)
• 184,000 in 1991
• 202,000 in 2001
• Growth over last 25 years in Menai/Barden Ridge
  (new releases of land for urban development)
  around main railway stations (medium density
  development)
• Age groups
• 22.3 of population in 35-49 age group
• 13.2 of population in 40-59 and 25-34 age
  groups
• 9.3 of population in 18-24 age group
• Apart from 85 with lowest population _at_ 1.7,
• 0-4 age group make up only 6.5 of population
• Highest age group growth area since 1996 is 50
  as well see later

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Who are we? (cont.)

• Ethnicity
• 78.2 Australian born
• 4.6 UK born
• 1.6 New Zealand born
• 0.7 China born
• 0.6 Italy, Greece, South Africa born
• Religion
• 30.7 Catholic
• 26.9 Anglican
• 5.0 Uniting
• Education
• 41 with no qualifications in 2006
• compared to 48.9 in 1996
• 21.4 with vocational qualifications in 2006
  compared with 19.1 in 1996
• 16.5 with Bachelor/Higher Degree in 2006
  compared with 8.4 in 1996

4
What do we do?

• Of the Shires 107,539 labour force
• 62.4 employed full-time
• 32.2 employed part-time
• 53544 Shire jobs
• Compared to 2001 statistics - reduction in the
  number of people working full-time increase in
  the number of people working part-time
• Most popular Shire based industry sectors
• Retail trade - 12,036 persons or 22.5
• Manufacturing - 9,863 persons or 13.6
• Property Business Services 6,220 persons or
  11.6
• Occupations of resident population
• Professionals - 22,962 persons or 21.7
• Clerical administrative workers - 19,864
  persons or 18.7
• Technicians trades workers - 15,008 persons or
  14.2
• Only 2006 info available due to change in
  categorisation.

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What do we do? (cont.)

• How do we get to work?
• Car/truck/motorbike 70,301 or 66.3
• Train 13,799 or 13
• Bus 435 or 0.4
• Compared to 2001 statistics, there has been a
  reduction in the number of people commuting by
  train and an increase in the number of people
  travelling by car, walking.

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Journey to work analysis

• 66,254 Shire residents leave the Shire for work
• 15.6 Sydney
• 4.9 Botany Bay
• 3.7 Kogarah
• 39,357 Shire residents work locally, in the Shire
• Substantial no. of home-based businesses
• 14,187 non-residents come to the Shire to work

7
How old are we?
8
Suburb specific population growth decline

• Areas along the Kirrawee Bonnet Bay belt and
  west of Woronora River show most significant
  decline in population over the last 5 years
• Oyster Bay -10.1, Bangor -9.9 Kirrawee -7.9
• Eastern areas eg suburbs adjoining Port Hacking,
  Taren Point, Sylvania/Waters Cronulla have
  achieved positive population growth, probably due
  to the amount of larger blocks significant
  amounts of infill subdivision medium density
  development that has occurred
• Gymea Bay - 13.2, Sylvania - 6.9 Miranda
  4.4

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What does all this mean?

• Population has plateaued, 0.3 growth since
  2001.
• Stats clearly highlight a rapidly ageing
  population attributed to Baby Boomers, declining
  fertility rates, increasing life expectancy
  improved health of older people.
• Generation Ys (to 26 yrs) pursuing higher
  education, however, ageing population are
  retiring, not enough young people coming
  through to cover skilled jobs (skills shortage).
• Substantial of home based businesses
• Xxxxx
• xxxxx

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Volunteering

• Volunteering
• 28,082 or 17.3 of shire residents are
  volunteers, compared with 14.8 for the Sydney
  Statistical Region.
• Anecdotally, volunteers are harder to get,
  particularly skilled workers to undertake
  financial roles in community organisations.
  Caring Centres quite often volunteer
  co-ordinators are older than the clients they are
  supporting.
• Some opportunities for Corporate volunteers eg.
  Toyota (social responsibility) need to be
  developed, however, not an easy task in light of
  current economic conditions.
• Trends refer to ABS Report
• Typical NSW Volunteer (ABS Voluntary Work,
  State Tables 2000)
• 4102.0 Australian Social Trends, 2008
• (Regular volunteers 35-44 y/o women 32,
  45-54 y/o men 24)
• Volunteering v innovation (Glenn to comment)

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Marketing Sutherland Rotary

• Personally approach target market
• Corporate Sponsors
• eg. Toyota
• Announcement of benefit recipients annually, in
  advance
• Duke of Edinburgh participants
• Volunteer Tourism
• Kundiawa

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Thank you.