Module 5 Herzbergs 2 factor theory

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MGT1000 Organisational Behaviour and Management
Module 5 Herzbergs 2 factor theory
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Learning Objective

• By the end of this slide series you should be
  able to
• Explain and apply the two factor theory and
  differentiate motivators from hygiene factors

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Activity 1

• Imagine the following. A friend has asked you to
  sample a meal that they intend serving at a very
  important family event.
• Imagine that you are served the most delectable
  plate of food you have ever seen, smelt, tasted
  or even heard of. This food is so marvelous you
  dont want it to end. You want to live off it
  for ever.
• Now imagine the most horrible drink you can
  conjure perhaps a warm prawn milk shake.
  Imagine this disgusting drink is served with the
  glorious food you have just eaten.
• Now imagine a friend has asked you to give a
  single rating for this meal OVERALL. What rating
  will you give it on the scale below? Remember
  they are planning a very special family event and
  your opinion is VERY important to them
• Pause the slides here and think about your
  response

Positive
Average Negative
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Activity 1 Debrief How did you rate the meal?

• Did you rate it as
• In the middle as if the wonderful and disgusting
  parts of the meal cancelled each other out?
• Did you rate it as positive overall and just
  ignore the terrible drink?
• Or did you rate it is negative overall and ignore
  the food?
• How accurate are any of these ratings?

Positive AVERAGE
Negative
POSITIVE average
negative
positive average
NEGATIVE
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Activity 1 Debrief How did you rate the meal?

• It would have been easier if you could have rated
  the meal across 2 separate continua, as 2
  separate factors
• FOOD
• DRINK

POSITIVE average
negative
positive average
NEGATIVE
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Herzberg's 2 factor theory
satisfaction
Factor 1
Positive Negative
Factor 2
dissatisfaction
Positive Negative
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Herzbergs model
Factor 1 satisfaction
Water
job satisfaction
No job satisfaction
No Water
No satisfiers present. Therefore you experience
no job satisfaction
Satisfiers present. Therefore you experience job
satisfaction
Factor 2 dissatisfaction
No Water
Water
job dissatisfaction
No job dissatisfaction
No dissatisfiers present. Therefore you
experience no job dissatisfaction
Dissatisfiers present. Therefore You experience
job dissatisfaction
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Herzbergs Model
Satisfaction Factors
Motivators
no job satisfaction
job satisfaction
Motivators are factors that motivate you to work
the job itself, opportunities for growth,
rewards. These are things that can make a job
really great if they are present
Dissatisfaction Factors
Hygiene Factors
job dissatisfaction
no job dissatisfaction
Hygiene factors will never make a job really
great even if they are positive. They are things
like the administration and policies of the
organisation. If they are very good they just
wont drive you crazy.
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Motivation - Hygiene Theory
Hygiene Factors
Motivators
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Motivation - Hygiene Theory
Work attitudes Job satisfaction or No job
satisfaction

• Motivators
• Achievement
• Recognition
• Work itself
• Responsibility
• Advancement
• Growth

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Responses to motivators/job satisfaction

• The presence of motivators leads to job
  satisfaction. This amounts to having the
  motivation to do the work
• The absence of motivators means having no job
  satisfaction. This amounts to having no
  motivation to do the work

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Motivation - Hygiene Theory

• Hygiene Factors
• Company policy and administration
• Supervision
• Relationship with
• supervisor
• Work conditions
• Relationship with peers
• Personal life
• Relationship with
• subordinates

Work attitudes Dissatisfaction or No
dissatisfaction

• Status
• Security
• Salary

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Responses to hygiene factors /job dissatisfaction

• The presence of hygiene factors leads to a state
  of no dissatisfaction. This amounts to a higher
  quality of life for employees
• The absence of hygiene factors leads to a state
  of dissatisfaction. This amounts to a diminished
  quality of life for employees

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Reading Two factor theory 166-9

• Pause the slides here and complete this reading
• Note also the list of short comings associated
  with Herzberg's theory. Read it and decide what
  value YOU place on Herzbergs theory.
• Studying is not just about understanding and
  memorising theory. You also need to make
  judgments about the theory using expert
  sources.

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Learning Objective

• By the end of this slide series you should be
  able to
• Explain and apply the two factor theory and
  differentiate motivators from hygiene factors