President

1
Presidents Opening Speech
Study Visits, Seminars Workshops 4-11 September
2005 Tallinn Pärnu, Estonia Building on
Culture

• EuropeanUnion ofTouristOfficers(EUTO)

2
World Tourism Grows

• Arrivals
• 2004 763 M. 10
• Jan-Apr 2005 8

• Tourism resilient
• Fight against poverty
• Confidence ?
• Factors
• On-line travel ?
• Low cost carriers ?
• Postponed demand

3
Europe Is Losing Market Share

• Europe 4
• Asia Pacific 29 post-Sars ?
• Americas dollar ?
• USA EU generating markets ?
• Oil prices ?

4
Uneven Evolution in Europe

• Arrivals (2004)414 M. 54 of world total
• New destinations (Central, Eastern and Northern
  Europe) strong growth
• Mature destinations (Mediterranean and in Western
  Europe) suffered from competition from non-euro
  destinations.

5
Keys to SuccessSun, Sea S...?

• Customer Satisfaction ?
• Sun, sea and ?
• Sand ?
• Sex ?
• Sustainability ?
• Schools (education training) ?
• Strength of Europe Cultural diversity
  interpretation

6
EUTO, EU Mobility

• Trans-national networking
• New destinations learn rapidly
• Cross-border activities
• EU VocMaT Vocational Management Training for
  the European Tourism Industry
• Training for tourism managers
• 8 partners(UK, EE IS).

7
Trends Are We Ready?

• Dario Fo Soltanto nel divertimento, nella
  passione e nel ridere si ottiene una vera
  crescita culturale.
• Growth change ? adjustment
• Seniors health ? money ?
• Sun holidays ?
• Activity holidays ?
• Wellness, spas, fitness ?

8
Trends (2/5)

• Education ?
• Specialist products (art, culture, history,
  education, spiritual) ?
• Inclusion of these in offers ?
• Creative communication ?
• New destinations (Central Eastern Europe) ?

9
Trends (3/5)

• Stress ?, leisure time ,travel experience ?
• Fragmentation ?
• Critical v. artificial ? Need for authenticity ?
• Revisitation of satisfactory destinations ?
• Leisure personalised ?Smaller sized
  accommodation ?

10
Trends (4/5)

• New media
• Transformation of TIC(e-marketing, Customer
  Relationship Management)
• Destination mkt ? website visits
• High speed cheap transport
• International city trips ?Rural holidays ?

11
Trends (5/5)

• Environmental consciousnessDemand for
  sustainable destinations ?
• Need for coherent and consistent planning ?
• Need for welcoming local population ?

12
Event format

• Trends food for thought
• Exchange of best practices
• Participation in Workshops

13
Where is Vice-President?
I am sorry that I am not able to be with you and
to enjoy what I am sure will be an excellent
event.

• I may be on the other side of Europe but have
  been involved in the organisation right up until
  today and have no doubt that I will still be
  involved over the next few days.
• In the meantime, I wish the President a peaceful
  week without the Vice-President ? and I wish you
  all success in a beautiful country.
• I hope that you all have a great week and that
  you learn a lot from Estonia and from other
  countries.
• I know that my Estonian friends will look after
  you very well - just as they have with me over
  the last few years when we have worked together
  on many occasions. Liz Buchanan

14
Thanks to ETB

• Thanks to Estonian colleagues
• Warm hospitality
• Commitment to ensuring success
• Anchor Woman Kristel Oitmaa (Continuum).
• Emilio PragaLa qualità di un libro dipende dal
  lettore.