Tips, Tricks and Technological Tools of the Trade

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Tips, Tricks and Technological Tools of the Trade

• Presented by
• Mike Burgess
• President of Spinnaker, LLC
• Immediate Past Chair of the PRSA Technology
  Section

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Overview of Web Technologies
Tips, Tricks and Technological Tools of the Trade

• Static site tools
• Content management tools
• Online media monitoring
• Public relations software
• Time tracking software
• HTML newsletters
• Online survey tools
• Instant messaging
• Blogging tools
• RSS news aggregators

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Static Site Tools
Tips, Tricks and Technological Tools of the Trade

• HTML hand coding using a text editor
• Microsoft FrontPage
• Macromedia Dreamweaver
• Adobe GoLive

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Microsoft FrontPage 2003
Tips, Tricks and Technological Tools of the Trade

• Inexpensive (147-204)
• Easy to use
• Many templates
• www.microsoft.com/frontpage/

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Macromedia Dreamweaver MX 2004
Tips, Tricks and Technological Tools of the Trade

• More Expensive (341-477)
• Very powerful
• Overkill for casual users.
• www.macromedia.com

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Adobe GoLive CS
Tips, Tricks and Technological Tools of the Trade

• More expensive (377-398)
• Powerful
• Not as popular in the industry as Dreamweaver
• Popular with people who use Adobe products
• www.adobe.com

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Content Management
Tips, Tricks and Technological Tools of the Trade

• Separate content from presentation
• Browser-based updates
• Word-processor interfaces in your Web browser to
  update your content
• Many systems to choose from or build your own

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Content Management Questions
Tips, Tricks and Technological Tools of the Trade

• Will multiple users contribute to the site?
• Will the content change frequently?
• Will non-technical users contribute to the
  website?
• Will content be repurposed on multiple sites?

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Macromedia Contribute 2
Tips, Tricks and Technological Tools of the Trade

• Easy site updates
• Mac and Windows compatible
• 137 per user

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Zope
Tips, Tricks and Technological Tools of the Trade

• Open Source (free)
• Fairly well documented for open source
• Large developer community
• Written in Python, supported on several
  platforms, integrates with several databases

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Midgard
Tips, Tricks and Technological Tools of the Trade

• Open Source (free)
• Utilizes Apache, PHP and MySQL
• www.midgard-project.org

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Clickability
Tips, Tricks and Technological Tools of the Trade

• Enterprise content management
• Starts at 50,000/year
• www.clickability.com

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Vingette Interwoven
Tips, Tricks and Technological Tools of the Trade

• High-end enterprise solutions
• Expensive
• www.vignette.com
• www.interwoven.com

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Build Your Own Using Server Side Scripting
Tips, Tricks and Technological Tools of the Trade

• ASP Microsoft Active Server Pages
• JSP Java Server Pages
• PHP PHP Hypertext Preprocessor
• CGI Perl
• Python
• Coldfusion Macromedia

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Content Management and Hosting Considerations
Tips, Tricks and Technological Tools of the Trade

• Special security needs (HIPAA)
• Location of users/visitors
• Unix/Windows
• Legacy system integration
• Type and format of content
• Redundancy requirements
• System administrator

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Online Media Monitoring Tools
Tips, Tricks and Technological Tools of the Trade

• Bacons (www.bacons.com)
• BurrellesLuce (www. burrellesluce.com/)
• Clip Genius (www.clipgenius.com)
• Custom Scoop (www.customscoop.com)
• CyberAlert (www.cyberalert.com)
• eWatch (www.ewatch.com)
• PR InSite (www.prinsite.com)
• WebClipping.com (www.webclipping.com)

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Media Relations Tools
Tips, Tricks and Technological Tools of the Trade

• Media Map (www.mediamap.com)
• PR InSite (www.prinsite.com)
• Vocus (www.vocus.com)

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Time Tracking Software
Internet Tools

• Billing Tracker - 39-89 (www.billingtracker.com
  )
• TimeFox - 35 per month, 5 per additional user
  (www.functionfox.com)
• TimeSlice - 49 (www.timeslice.us)

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HTML Newsletters
Tips, Tricks and Technological Tools of the Trade

• Constant Contact - free to 150 per month
  (www.constantcontact.com)
• Xpedite - variable pricing (info.xpedite.com)
• 1-2-All Broadcast Email (www.activecampaign.com/1
  2all/)

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Online Survey Tools
Internet Tools

• Survey Monkey - 19.95 per month, also a free
  version (www.surveymonkey.com)
• Zoomerang - 599 per year, nonprofit version for
  350 or 99 or 90 days, also a free version
  (www.zoomerang.com)

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Instant Messaging Tools
Internet Tools

• Use one piece of software to interact with AIM,
  MSN, Yahoo! and ICQ.
• Trillan Pro - free for basic, 25 for pro
  (www.ceruleanstudios.com)
• Meca (www.meca.com)
• GAIM - free (gaim.sourceforge.net)

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Blogging
Tips, Tricks and Technological Tools of the Trade

• Blogger - free and professional versions
  available(www.blogger.com)
• TypePad - 4.95 to 14.95 per month
  (www.typepad.com)
• Movable Type - 199.95 for corporate developers
  tool(www.movabletype.org)

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RSS News Aggregators
Tips, Tricks and Technological Tools of the Trade

• News Gator - 29, for Microsoft Outlook
  (www.newsgator.com)
• FeedDemon - 29.95(www.feeddemon.com)
• Feedburner(www.feedburner.com)
• Syndic8 (www.syndic8.com)

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Tips, Tricks and Technological Tools of the Trade

• The future is here. It's just not widely
  distributed yet.
• - William Gibson, author

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Eye Halve a Spelling Checker
Tips, Tricks and Technological Tools of the Trade

• I have a spelling checkerIt came with my
  PCIt plainly marks four my revueMistakes I
  cannot sea.I've run this poem threw it,I'm sure
  your pleased too no,Its letter perfect in it's
  weigh,My checker tolled me sew." -Author
  Unknown

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Tips, Tricks and Technological Tools of the Trade

• Contact information
• Mike Burgess
• Spinnaker, LLC
• www.spinnakerweb.com
• mburgess_at_spinnakerweb.com
• [phone]

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