INVESTOR PRESENTATION Corporate Responsibility

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INVESTOR PRESENTATION Corporate Responsibility

• Winter 2004

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Disclaimer

• During this presentation we will be discussing
  Yells business outlook and making certain
  forward-looking statements. Any statements that
  are not historical facts are subject to a number
  of risks and uncertainties, and actual results
  may differ materially.
• We urge you to read the Risk Factors and
  cautionary language in our annual report on Form
  20-F filed with the SEC on 8 June, 2004. We also
  draw your attention to our interim press release
  and SEC filing on Form 6-K which is posted on our
  web site, for more information on the risks and
  uncertainties.

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Corporate Responsibility
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CR Approach
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Business Objectives Supported by CR
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Corporate Practice (FY 2004)

• Corporate governance
• The Combined Code and Sarbanes-Oxley
• Customer service and support
• High retention rates
• 81 are satisfied with the overall service they
  have received
• Integrity of information
• Legal, decent and honest
• Strong relationships with over 25 Trade
  Associations
• lt0.1 NATC errors
• Management standards
• ISO 9001, ISO14001, 18001, Tick-IT Standard
• Working with suppliers
• Rolled out mandatory ethical and environmental
  guidelines

Dow Jones Sustainability Indexes 2005 European
Quality Award Winner 1999 and 2004 Queens Award
for Sustainable Development 2002
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Environmental Programme (FY 2004)

• Directory recycling
• 47 recycled fibre content
• 51 (YTD) of directories recycled
• Paper use
• Group wide commitment to sustainable forestry
• Process waste reduced by 65 since 1994 - EADP
  leader
• Energy water
• Energy decreased 29 from year ending 2003
• Water consumption 66 below Thames Water
  benchmark
• Office waste
• 46 waste diverted from landfill

BITC Big Tick for Environmental Impact
2003 Awarded the Green Apple Environment Award
2002 and 2003 ISO 14001 certified since 1999
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Workplace Programme (FY 2004)

• Yell people
• 95 respond to annual people survey
• 84 would recommend Yell as a good place to work
• Job satisfaction index 76 - above high
  performing company norms
• Retention - sales 82, non-sales 90
• Training development
• 2nd highest budget for TD out of The Times
  Top100 Employers 2004
• Equality diversity
• 53 people female, 10 from ethnic origin
• Health safety
• OHSAS 18001, 1.6 accidents per 1,000 people

The Times Top 100 Employers 2004 National Safety
Award 2003 Two Ticks symbol for positive
approach to Disabled People IIP People
Development and Management Standard
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Community Programme (FY 2004)

• Community investment
• 1.4 UK pre-tax profits
• Working with national charity partners
• Woodland Trust Yellow Woods Challenge, 225,000
  children took part
• Marie Curie Cancer Care Daffodil Campaign -
  raised 1.9m
• Equivalent advertising value over 5m
• Involving our people
• 23 participate in payroll giving
• Volunteering programmes
• Business community partnerships
• Member of BITC, Reading and Slough Business
  Community Partnerships

18th in The Guardians, The Giving List 2004 BITC
Big Tick for Cause Related Marketing Programme,
Yellow Woods Challenge 2004 BITC Big Tick for
Excellence for Community Impact through
Collaborative Action 2003
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Rolling Out in the US

• Entered US market in 1999
• Consolidation of platform through 22 acquisitions
• Good progress so far
• Corporate Practice
• Sarbanes-Oxley
• Customer retention increasing
• Environment
• Sustainable forestry
• Partnership with Earth 911
• Workplace
• Sales-force churn down from c. 80 to 36 (YTD)
• Ranked 5th in The 25 Best Service Companies to
  Sell For
• Community
• Local programmes with strong employee commitment
• Support over 100 charities through co-promotion

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• Investor Relations Jill Sherratt 44 (0)118
  950 6984 jill.sherratt_at_yellgroup.com
• www.yellgroup.com
• Yell, Queens Walk, Oxford Road, Reading,
  Berkshire RG1 7PT
• Trade mark of Yell Limited