Introduction to the Amathole District Municipality

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Introduction to the Amathole District
Municipality
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Overview of the Amathole District
MunicipalityPartners in service delivery
building a district municipality that truly
belongs to all!
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Vision  

• A leading, dynamic, innovative, pioneering and
  focused district municipality dedicated to
  servicing the needs of our communities and their
  social and economic development in a sustainable
  manner.  

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Mission

• The Amathole District Municipality is dedicated
  in contributing to the betterment of our
  communities lives through a participatory
  development process to ensure they have access to
  socio-economic opportunities. We are dedicated
  in enhancing our communities lives through
  partnership building and cooperation with
  relevant stakeholders and in building the
  capacity of our local municipalities.

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Introduction

• Amathole District Municipality (ADM) is a
  Category C Municipality situated in south central
  Eastern Cape, South Africa.
• Eight Category B/Local Municipalities under ADMs
  jurisdiction include
• Mbhashe Municipality
• Mnquma Municipality
• Great Kei Municipality
• Amahlathi Municipality
• Buffalo City Municipality
• Nkonkobe Muicipality
• Ngqushwa Municipality
• Nxuba Municipality

Executive Mayor, Alderman Sakhumzi Somyo
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Institutional Structure
POLITICAL STRUCTURE
Council 73
Speaker
Rules Committee Audit Committee
Executive Mayor

• Standing Committees
• Infrastructure,
• HR Administration
• Planning Development
• Community Services

Mayoral Executive Committee
Internal Auditor Strategic Manager LED ICT Municip
al Support PIMSS Centre Executive Support
Services
ADMINISTRATIVE STRUCTURE
Municipal Manager
Director Finance
Director Engineering Services
Director Administration
Director Health Protection Services
Director Human Resources
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Full time Councillors
Cllr Mtobele Mtongana Water Sanitation
Cllr Veronica Fusa Human Resources
Cllr Zukiswa Ncitha Administration Asset
Management
Cllr Samkelo Janda Economic Development
Ald. Sakhi Somyo Executive Mayor
Cllr Ntombekhaya Mlondleni Speaker
Cllr Nikelwa Sinuka Community Liaison
Participation
Cllr Khanyisile Malghas Land Housing
Cllr Welile Mzozoyana Engineering and
Infrastructure
Cllr Helen Neale-May Health Environment
Cllr Laverne Jacobs Community Safety
Cllr Sivuyile Mkebe Finance
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Background (1)

• Population of 1.64 million (2001 Census).
• 48 of population below 19 years of age.
• Area is approx. 26,000 km2.
• Geographically, the border extends from Fish
  River Mouth in the south to beyond Dwesa/Cwebe
  Game Reserve in the north ( all coastal areas in
  between) inland the western boundary (travelling
  north east) includes Bedford, Adelaide, Seymour,
  Hogsback, Cathcart, Nqamakwe, Idutywa and
  Elliotdale.

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Background (2)

• Employment
• The leading sector in employment in Amathole is
  community services (42), followed by
  manufacturing (18) and agriculture (13).
  Tourism is believed to be on the increase but the
  figures have yet to be confirmed.
• Overall unemployment in the district is at 46.
  In some of the rural areas this figure is much
  higher.
• 14 of employed people in Amathole have
  professional skills.
• Manufacturing sector employs about 22 of labour
  force in Amathole, with the highest concentration
  in Buffalo City (25).
• ADM contributes about 27 towards the provincial
  Gross Growth Product.
• Key sectors are community or public sector
  service (27), manufacturing (25), trade (15),
  tourism (7), and agriculture (6).

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Background (3)

• Amathole often interpreted as Calves of the
  Drakensburg.
• Has only river port in SA (Buffalo River in EL).
• Provincial capital, Bhisho, within borders.
• There are 4 tourism routes that fall partly or
  completely within the ADM including the Sunshine
  Coast (PE to EL), the Wild Coast (EL to Port St
  Johns) the Friendly N6 (EL Bloemfontein) and
  the Amathole Mountain Escape Route. Four new
  heritage routes which cover most of the district
  are also being developed.

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Background (4)

• Aside from its natural beauty, tourist
  attractions include historical-cultural sites.
  Region is frontier country and arguably site of
  more battles (9) than anywhere else in SA and
  lasting over a century.
• Amathole is Settler country and home of Xhosa
  kings. A number of world-renowned statesmen eg Dr
  Nelson Mandela, President Thabo Mbeki and black
  consciousness leader, Steve Biko were educated or
  raised in the district.
• Fort Hare University is repository for Liberation
  Archives and has world famous African Art
  Collection.

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Background (5)

• Has spectacular views of endless undulating
  grasslands, valley bush, pristine estuaries,
  montaine forests, waterfalls, game reserves,
  beautiful beaches and the Amathole Mountain Range
  from which the municipality derives its name.
• Hiking trails include Amathole Mountains (voted
  best in SA by Getaway Magazine in 2005), Wild
  Coast Meander, the Strandloper and Trevors
  Trails.
• Sporting paradise includes adventure sports
  such as rock-climbing, abseiling, and water
  sports eg surfing and swimming tournaments, and
  other sports such as cricket, soccer, rugby,
  netball, hockey, bowls etc.

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Strategic Operational Clusters (1)
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Strategic Operational Clusters (2)
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Local Economic Development

• Overall function is to facilitate and stimulate
  local economic development in the following key
  sectors
• Agriculture
• Tourism
• Heritage
• Manufacturing
• Industrial Development

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Tourism

• Has a warm malaria free climate
• Has a number of private and government owned
  parks and game reserves.
• Parks offer stunning indigenous forests and
  sub-tropical vegetation and game.
• Beaches stretching for several hundred
  kilometres, suitable for surfing, including the
  Wild Coast which is one of the worlds most
  pristine eco-systems in the world.
• Range of adventure tourism activities which
  include
• Hiking
• Mountain Biking
• 4x4 trails
• Rock climbing and abseiling

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Tourism (Cont)

• Investment opportunities
• Business and Conference Tourism area is popular
  for hosting events however there are limited
  facilities.
• Eco- Tourism Due to the nature of the terrain
  in the district, opportunities exist for product
  development in this sector.
• Heritage Tourism Area is rich with pre- and
  post- colonial history. Products within this
  sector have potential for attracting visitors.
• Upmarket accommodation establishment in the
  coastal towns within the district especially
  along the Wild Coast.

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Institutional ArrangementsAmathole Economic
Development Agency (AEDA)

• Economic Development Agency has been established
  to enhance the capacity of the District
  Municipality in promoting economic development.
• Agency will act as a one stop shop to assist and
  support potential investors.
• Will be appointing project managers for the 4
  development corridors of the ADM, along the N6
  route, the R63 route, the R72 route and the N2
  route.
• Will be working towards small town renewal
  programmes including the Butterworth Urban
  Renewal Programme in accordance with the Amathole
  Regional Economic Development Strategy.

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LED Agricultural Support

• Range of agricultural support has been provided
  which includes the following
• Revitalisation of irrigation schemes and
  establishment of new schemes.
• Commercialisation of goats project.
• Support with mechanisation to emerging farmers.
• Support livestock improvement initiatives.
• All of these programmes are aimed at supporting
  emerging farmers.

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AGRICULTURE

• The district is rural in nature,
• Has high potential in agriculture owing to
• Good sub-tropical climate
• Deep soils
• Vegetation
• Available water for irrigation

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AGRICULTURE

• Areas of high potential within agriculture
  include
• Pineapple production
• Livestock
• Citrus
• Vegetables grain crops
• Chicory paprika

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AGRICULTURE

• Investment opportunities include
• Value-adding on agricultural projects
• Primary production for export in majority of the
  above-mentioned areas

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Environmental Management

• ADM has many sensitive and conservation worthy
  areas within its region, such as the subtropical
  thicket, wetlands, river systems, cultural sites,
  rare and endangered species and, of course, its
  coastal areas.
• The climate of ADM varies from mild temperate
  conditions (14 - 23 ºC) along the coastal areas
  to slightly more extreme conditions (25 - 35ºC)
  among the inland areas. The district has a mostly
  summer rain fall, although the mountainous areas
  on the northern border experience winter snows.

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Environmental Management

• The Amathole coast extends from the Great Fish
  River in the south to the Mncwasa River just
  south of Mbolompo Point in the north. The
  districts coastline is 251km long and comprises
  beautiful, sandy beaches and a number of nature
  reserves which attract a number of tourists
  because of its aesthetic beauty and tranquillity.
• The ADM coastline is rich in offshore and onshore
  resources that can be used commercially, as well
  as parcels of land in nodal points that are
  targeted for development.

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Environmental Management

• The climate and topography of the area have a
  marked influence on the vegetation types
  occurring in the region. The area is richly
  endowed with different plant species such as
  aloes and Perlagonium, to mention but a few,
  which are widely known for their medicinal
  properties.

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Environmental Management

• The ADM has strategies in place to ensure that
  it lives up to the values enshrined in the
  principles of Local Agenda 21.
• This special and varied environment also presents
  many opportunities for the economic development
  of the area.

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Business investment opportunities (1)

• Existing manufacturing sector includes
  automotive, textile, pharmaceutical, electronics
  and food processing industries.
• Also other automotive-aligned industries e.g.
  component parts, industrial textiles and leather
  tanning.
• East London IDZ, endorsed by Dept of Trade
  Industry, is aimed at export-oriented
  manufacturing and processing. Strategically
  located close to critical infrastructure e.g.
  airport and harbour.

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Business and Investment Opportunities (2)

• ADM is actively seeking investors for a number of
  identified projects.
• Large potential for food-processing,
  mari-culture, agriculture and agro-processing,
  mineral beneficiation, forestry, tourism and game
  farming.
• Potential for community involvement in woodlots,
  indigenous forestry and processing of timber.

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ADM Partnership with City of Glasgow
Introduction/background

• In July 2004, ADM Executive Mayor, Portfolio
  Councillor for LED visited Glasgow for a three
  days.

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Background of Collaboration

• ADM recognised that Glasgow had undergone a major
  decline in its industrial base and had managed to
  successfully transform itself, over 30 years, by
  changing the way it is perceived both externally
  and internally, and by slowly moving away from a
  dependence on manufacturing and more towards
  developing its service industries. As the ADM
  was currently engaged in the Butterworth Urban
  Renewal programme (an economically depressed area
  of the district), it was felt that a great deal
  could be learned from urban regeneration
  practitioners in Glasgow. Other areas of
  interest included the establishment of economic
  development agency (ADM at that time was in the
  process of establishing its own agency) and the
  emerging film industry.

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Project Bid

• ADM and Glasgow City Council submitted a Project
  Concept Note to the CLGGPS in March 2005 in order
  to finance a visit by a delegation from Glasgow
  to the ADM. This visit took place 7 14 August
  2005 and an action plan was developed. Five
  elements were identified
• Business Planning/financial packaging and Project
  Management
• SMME/Enterprise Development
• Marketing and Communication
• Environmental Improvements
• Re-use of empty buildings at Butterworth
• The CLGGPS funded the programme in the amount of
  50,000.

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Beneficiaries/Stakeholders

• The two key principal stakeholders are Glasgow
  City Council and ADM.
• Glasgows network of 8 local development
  companies, the Scottish Enterprise, the Princes
  Trust, Glasgow University and various voluntary
  sector organisations have all been involved and
  have rendered support to the programme.
• The 8 local municipalities of the ADM, in
  particular the Mnquma Municipality, in which the
  Butterworth Urban Renewal Programme is located,
  have all benefited from this programme.
• Contact has also been established with other
  agencies and institutions in the ADM, such as
  tertiary institutions (University of Fort Hare,
  and Walter Sisulu University), the East London
  IDZ, Eastern Cape Development Corporation, the
  Mdantsane Urban Renewal Programme etc.

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Implementation of the programme

• 6 10 February 2006 Workshop in SA on
  financial packaging, business planning, project
  management, and role and function of an LED
  agency styles of operation. This was attended
  by AEDA, BURP, ADM Strategic Manager and LED
  Managers of 7 local municipalities. (Course
  leaders were Marian Gardiner and Bill Munsie).
• 17 June 1 July 2006 Workshadowing in Glasgow
  re SMME/Enterprise Programmes, engagement of
  young people, cooperatives, access to credit,
  Enterprise Development Centre, joblessness
  attended by BURP Project manager, ECDC, AEDA, LED
  officials from ADM and Mnquma, led by ADM
  Executive Mayor.

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Implementation of the programme-(Cont)

• 22 October 4 November 2006 Marketing
  Communications developing good public impage and
  buy in of local stakeholders attended by ADM
  Communications Manager, ADM Tourism Manager, ADM
  MIR/IGR Manager, Mnquma Communications Manager
• 30 April 11 May 2007 Environmental Management
  and Planning work-shadowing in Glasgow
  attended by ADM Environmental Manager, BURP
  Manager, and Town Regional Planner from Mnquma
  Municipality.

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Implementation of the programme

• 4-11 February 2007 Visit to SA by Mr Gerry
  Grams, Glasgow City Design Advisor, to advise re
  empty buildings at Butterworth. Planning
  workshop held on 8 Feb attended by ADM officials,
  councillors and ECDC.

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Impact

• Imparting of skills and knowledge has added value
  to the development of the Amathole Regional
  Economic Development Strategy and Tourism Master
  Plan. In terms of marketing, the importance of
  working together and forging a partnerships
  between public and private economic sectors, to
  grow the economy and create jobs and work
  opportunities. Also the importance of organising
  events that will attract tourists and visitors
  and linking these to international events and
  opportunities. And finally, the importance of
  branding.

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Sustainability

• Further research and stakeholder mobilisation is
  required in terms of the Butterworth Urban
  Renewal Programme.
• The linkage of environment to heritage management
  and educational programmes. The importance of
  environmental projects that enhance the lifestyle
  of communities and the aesthetic appeal to
  attract visitors.

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Dissemination of lessons learnt

• Reports to CLGF
• Reports to ADM Council
• Reports to DIMAFO
• Sharing best practices with other district and
  local municipalities
• ADM website
• Report to Presidents Office, DTI and Dept of
  Foreign Affairs

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Areas for improvement

• Need for more research on renewal of the
  Butterworth economy.
• More opportunity to be granted to environmental
  specialist on areas of conservation, drainage,
  sewage and waste management in Glasgow.

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Recommendations

• Finalization of memorandum of understanding
  between Glasgow City Council and Amathole
  District Municipality (ADM).
• Explore opportunities between tertiary
  institution if both Glasglow and ADM to impart
  skills and employment opportunities for local
  communities.
• Explore cultural exchange programmes also as
  part of BURP and including film industry
  development.
• Further work on an area development plan for
  Butterworth - the usage of land and empty
  factories/buildings in Butterworth.
• Further exchanges on environment and heritage
  programmes.
• Assistance with implementation of pilot projects
  on small town renewal projects.

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The End!

• Thank you for listening.