An

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An Eastbank Initiative
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City Vision
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City Vision
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City Vision
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A connection between neighborhoods and the
river.
City Vision
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A reconfigured I-5 freeway to bring together
both sides of the Central City and to revitalize
the Eastside waterfront.
City Vision
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This is not a new vision
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How can we realize this dream?
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Riverfront for People Goals
1. Bring people to the river. 2. More and
better transit 3. Revitalize the East Bank 4.
Two Golden Eggs 5. Livability
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Riverfront for People Goals
1. Bring people to the river. 2. More and
better transit 3. Revitalize the East Bank 4.
Two Golden Eggs 5. Livability
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Reconfigure the Freeway
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Existing Freeway System
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Option A
Option B
Option C
Reconfigure Freeway
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Option A
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Option B
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Option C
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Option A
Option B
Option C
Reconfigure Freeway
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Options for McLoughlin
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Paul Allen Plan for Rose Quarter
McLoughlin
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Howell Plan for McLoughlin Viaduct
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McLoughlin/New Bridge Connection
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New Bridge cleans up ramps on West Side of
Willamette
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Move Railroad Right of Way
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Plan to move Rail line (Freight and High Speed)
to Grand Ave.
Plan
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Grand Ave. Tunnel
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Underground Tracks in all versions
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Paul Allen Plan for Rose Quarter
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Rail Station Without Coliseum (One of many
options for location of rail station)
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Coliseum becomes Rail Station
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Underground Rail Platforms
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Riverfront for People Goals
1. Bring people to the river. 2. More and
better transit 3. Revitalize the East Bank 4.
Two Golden Eggs 5. Livability
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Related Transit Improve-ment Concepts
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Expand Ped/Bike Network
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Bicycle and Pedestrian
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Riverfront for People Goals
1. Bring people to the river 2. More and better
transit 3. Revitalize the East Bank 4. Two
Golden Eggs 5. Livability
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Overall Urban Design Concept
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Preserve Historic Architecture
Integrate Existing
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Integrate Existing Urban Fabric
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Option 1
Option 2
Option 3
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Esplanade Integrated into Waterfront Design
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6,000 to 10,000 Housing Units! A new urban
neighborhood where the freeway is today.
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The Freeway Land, now owned by the State, can
require workforce housing.
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1852
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Eastbank South 1890
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Option 3 Balanced District
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Marquam Bridge Fragment
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1
2
3
4
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Option 1
Option 2
Option 3
Your Option
Revitalized East Side
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What are the Benefits?
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The Financial and Economic Benefits of Option 3
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Eliminating freeway and Marquam Bridge adds 43
acres of land on the Riverfront.
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18 Acresto develop
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200 Million
Total Assessed Value
Improve-ments
(18 Acres at Option 2 Densities)
Land
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Riverfront for People Goals
1. Bring people to the river 2. More and better
transit 3. Revitalize the East Bank 4. Two
Golden Eggs 5. Livability
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525
Value of 198 acres of land on the river (Million)
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Eastside
Westside
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gt10,000
Private Sector Jobs in Firms
2,364
Eastside
Westside
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3,541
High Paying Jobs
400
Eastside
Westside
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Option 3 adds
At least 1.5 Billion, beyond the current 358
million, to the total assessed value (Land and
Buildings) of the District.
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Option 3 adds
1,500 jobs (1,100 of which are high-paying) More
than 1 Billion in business activity.
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Industrial Sanctuary?

• No significant takings
• Better access North South
• Owners decide when/if to sell
• Leave sanctuary 7th to 12th

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Riverfront for People Goals
1. Bring people to the river 2. More and better
transit 3. Revitalize the East Bank 4. Two
Golden Eggs 5. Livability
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This Eastbank Concept is an economic development
plan
Livability builds jobs in our knowledge economy
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Why do people move to Oregon?
Its not the weather. Its not the favorable tax
structure. Its not to find jobs in a
rapidly-expanding industrial base. Its not our
educational system. Yet, Oregon and Portland
metro both grew by 20 in the 1990s. And
unemployment hit record lows, despite the influx.
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Livability means knowledge jobs
In keeping with 1984-2001 trends, companies
existing in 1992 in the Portland Metro area LOST
170,000 jobs by 1999. Yet the Metro area gained
100,000 net jobs in the 1992-1993 period, with
more than 270,000 jobs being added from new,
small companies started after 1992. These jobs
are in the knowledge economy--the result of
whats in peoples brains.
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Urban Life Attracts Dynamic People
In Metro areas like Portland, both incomes and
rents grew faster nearer the central city in the
1990s.
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Creative People Like Urban Density
They know density means theatres, libraries,
coffee shops, etc.
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Entrepreneurs value their time
They know if they live near where they work, they
spend less time commuting.
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Dense urban neighborhoods can incubate knowledge
communities.
Ideas travel faster, too, in dense urban
neighborhoods. Look at Lower Manhattan in New
York, or South of Market in San Francisco, for
excellent examples of knowledge company
incubation. Business Services. Multi-media
companies. Creative companies.
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Not only a Portland Wins Strategy
The Eastbank must be part of a larger strategy
that includes other regional centers--Gresham,
Hillsboro, Beaverton, and Oregon City
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The Regional Centers Strategy

• Build more dense, sophisticated, transit-oriented
  urban centers in our regional centers.
• Intense, high-capacity, multi-modal,
  multi-destinational transit in the suburbs --
  buses, streetcars, and Metro light rail.
• Our region stays livable because density keeps
  the urban growth boundaries intact.
• Walk to libraries, theatres, coffee shops, etc.

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We Propose a Marriage

• Marry our need for regional center infrastructure
  with our need for industrial land.
• We need both strategies. One serves the
  knowledge economy by providing the land for new
  jobs, and the other serves the knowledge economy
  by providing livable urban neighborhoods.

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We Propose a Marriage (2)

• Our regional centers economic development
  strategy relies on keeping the urban growth
  boundary for livability.
• To have enough industrial land within the UGB,
  you have to keep big box retail out of industrial
  land, zone for more industrial land regionally,
  and prohibit other uses.
• Not a conflict with our strategy.

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Transportation Funding
Suburbs
City
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End the Zero Sum Game
New Money
Suburbs
City
Expand pie to serve both strategies
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What are we asking for?
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We are asking you to sign a petition
A petition to the City of Portland, Multnomah
County, Tri-Met, Metro and the State of Oregon.
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