The Five C

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The Five Cs
Clear
Correct
Concise
Consistent
Comprehensive
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Requirements for an Effective Presentation

• Planning
• Delivery Dynamics
• Graphics

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Planning Preliminary Stage
Analyze the audience. Understand the purpose of
the presentation. Know the topic.
Prepare speakers notes.
Rehearse the presentation.
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Planning the Site
Assess the actual presentation site.
Check the audio-visual equipment.
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Delivery Dynamics Appearance and Manners

• Dress professionally.
• Maintain a natural posture.
• Thank the person who introduces you, but do not
  repeat your name and affiliation to the audience.

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Delivery Dynamics The Basics

• Observe the time limit.
• Handle notes effectively.
• Avoid reading notes or slides.

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Delivery Dynamics Speaking

• Use appropriate volume and speed
• Louder and slower for important information
• Softer and faster for minor details

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Delivery Dynamics Speaking (2)

• Employ vocal variety
• Speed
• Tone
• Inflection
• Use correct grammar, articulation, and
  pronunciation.

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Delivery Dynamics Mechanics

• Use a pointer (not your hand) effectively.
• Keep your body toward the audience
• Place the pointer in the hand closer to the
  screen
• Avoid blocking the audiences view of the screen
• With your body
• With your shadow

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Delivery Dynamics - Style

• Face the audience.
• Do not read from your notes, the monitor, or the
  screen.

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Delivery Dynamics Facial Expressions

• Establish lingering eye contact.
• Smile appropriately.
• Be enthusiastic.

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Delivery Dynamics Body Language

• Hands
• Keep arms comfortably by your side.
• Clasp arms behind your back.
• Make movements from the waist up.
• Use appropriate gestures.

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Delivery Dynamics Body Language (2)

• Feet
• Plant your feet.
• Keep your feet no further apart than your
  shoulders.

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Delivery Dynamics Body Language (3)

• No-Nos

• Remaining behind podium
• Leaning on podium

• Crossing arms in front of body

• Putting hand in pocket
• Pointing with finger

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Graphics - Organization

• Title slide
• Title of presentation
• Speakers name
• Conference name or course number, section and
  instructors name
• Date
• Introductory slide outlines key points
• Text slides in body of presentation
• Highlight presentation material
• Enhance organization of presentation
• Serve as transitions
• Concluding slide summarizes key points

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Graphics Design and Format

• Include a title line on every slide.
• Use an uncluttered design and simple format
• Use short phrases 7 words or less per line.
• Use 9 lines or less on a slide.
• Use a credit line for citations.
• Use plenty of white space.
• Number the slides!

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Graphics Color

• Use color to
• Emphasize information
• Promote understanding
• Provide effective redundancy
• Add interest

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Graphics Rules for Using Color

• Do not use color where black will work better.
• Use only two or three colors at a time.
• Use consistent colors throughout your slides.
• Use color to highlight or emphasize small items.
  Readers interpret color before they interpret
  shape or size.

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Graphics Color Choices in Text and Background

• Use strong contrasts between text and background
• Black or dark blue/white
• Black or dark blue/yellow
• Make text look smaller with a dark-colored
  background
• Make text look larger with a light-colored
  background

Color can swallow text.
Color can enhance text.
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Graphics Incorrect Uses of Color

• The number of different colors used on this slide
  is too great.
• The intensity of these colors is inconsistent.
• The colors used on this slide do not compliment
  each other.
• The dark color of the background swallows the
  text.
• The colors on this slide are used inconsistently.
• These colors are inconsistent with the colors
  used on previous slides.

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Graphics Color and Cultural Symbolism

• Appropriate American cultural symbols related to
  color
• Red signals danger
• Yellow signals caution
• Orange signals warning
• Blue signals information
• Green signals information
• Black and white are neutral

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Graphics Consistency

• Spelling
• Capitalization
• Punctuation
• Indentations
• Fonts
• Verb tenses
• Numbering system
• Form of citations

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Fonts Sizes and Styles

• 32-pt. font
• 28-pt. font
• 24-pt. font
• 20-pt. font
• 18-pt. font
• Use sans serif fonts (Arial)
• Use thick (2.5 pts. or greater) lines

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Lists Parallel Structure

• Begin each item with the same part of speech.
• Capitalize the first letter of the first word of
  each item.
• Be consistent in using (or not using) end
  punctuation with items.
• Align the second line of an item with the first
  letter of the first word in the first line.
• Follow the same format for all lists in a
  document.

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Lists Examples of Parallel Structure

• Unacceptable example
• Transformer design
• Select input DC voltage to transformer.
• Choose core material
• Determine Core Size from Estimated Flux Swing
• The number of primary turns
• Number of secondary turns
• Adopt wire dimension
• Fabricate transformer.
• Acceptable example
• Transformer design
• Select input DC voltage to transformer
• Choose core material
• Determine core size from estimated flux swing
• Figure number of primary turns
• Calculate number of secondary turns
• Adopt wire dimension
• Fabricate transformer

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The Five Cs
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Summary The ABC Format

• Abstract pledge to your audience what you will
  tell them.
• Present material appropriate to your audience.
• Use effective delivery techniques.
• Body Keep your promise use simple, correct,
  and effectively redundant graphics to enhance
  your words.
• Conclusion Summarize what you told your audience
  remind them of what you want them to remember.

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Contact Information Professional Communications

• Gail Palmer
• Office Van Leer W-319
• Telephone [phone]
• Fax [phone]
• E-mail gpalmer_at_ece.gatech.edu
• Address 777 Atlantic Drive, Atlanta, GA
  30332-0250

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