Jim Hopkinson

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• Jim Hopkinson

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Offending Youths A new phenomena?
Children today are tyrants. They contradict
their parents and tyrannise their teachers.
Socrates 400 BC
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No easy answers but

• Multiple drivers
• Evidence from MORI survey
• What the public want

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Drivers - Youth Justice Plan

• Assess the extent the YOT Management Board
  contributes to improving public confidence in the
  fairness and effectiveness of dealing with youth
  crime in the Criminal Justice System

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Drivers - CDRP

• N1 17 Perception of anti social behaviour
• NI21 Dealing with local concerns around ASB by
  local council and police
• of people who perceive ASB as big or fairly big
  problem

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Drivers - CDRP

• N1 22 Feel parents take responsibility for
  childrens behaviour
• NI 27 police an council understand feelings
  around crime and ASB

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Steps we should consider

• Consistent story within sub regions
• Strong internal communications
• Professional communications

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Steps we should consider (2)

• Your staff as your ambassadors
• Your volunteers as your ambassadors
• Your service users as your ambassadors
• Mori says the better informed the public are the
  more confident they are
• This must also apply to our staff

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Improving Public Confidence

• Claire Forbes
• Director of Communication, YJB

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What it means

• The CJS is more effective in bringing offences
  to justice, engages the public inspires
  confidence, puts the needs of victims at its
  heart has simple efficient processes.

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What it means

• The CJS is more effective in bringing offences
  to justice, engages the public inspires
  confidence, puts the needs of victims at its
  heart has simple efficient processes.

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Confidence drivers

• Most confident
• Older people.
• Rely on official information.
• Believe that people today have high moral
  standards.
• Confident Enough
• More likely to have experience of reporting
  crime.
• Have a strong sense of duty to report crime.
• Less likely to say that they dont know about
  crime trends.
• Not at all Confident
• More likely to have been stopped by the police,
  arrested or found guilty of a non-motoring
  offence.
• Less likely to think that crime has fallen, have
  a strong sense of duty to report crime.

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Engagement

• What touch points exist for different groups?
• Volunteers
• Families
• Young people
• Victims
• Witnesses
• Public

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Engagement

• What touch points exist for different groups?
• Volunteers
• Families
• Young people
• Victims
• Witnesses
• Public

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Segment your audience

• Not all of the people will be confident all of
  the time
• Geographic location
• Demographics
• Partners
• Levels of existing engagement

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Daily Telegraph 26/11/08
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Over to you