Title: OPV Pharmaceutical JSC
1OPV Pharmaceutical JSC
Management Presentation
April 2009
2Agenda
- Background and current project
- Manufacturing Facilities
- Key products
- Otsuka OPV
- Production Contracts with multinationals
- Strategy
- Competitive advantages of OPV
3OPV Pharmaceutical JSC
4OPV Background
- Leading pharmaceutical company in Vietnam by
1975, producing oral solids, oral liquids,
injectables, and IV solutions. - Before 1975, OPV was the exclusive licensee for
importation, distribution, and manufacturing for
large multinationals, including - Merck, Upjohn, Warner Lambert, Mead Johnson
- Bayer, Ciba Geigy, Roche, Sandoz
- Nestle (for powder milk and infant formula)
- Former plant of OPV is now part of Central
Pharmaceutical Factory 24 - Former OPV milk factory (JV with Nestle) is now
part of Vinamilk
5OPV Introduction
- A 100 foreign-owned company
- Foreign investment license for a project of US
20 million to build a GMP pharmaceutical factory
for the production and distribution of
pharmaceuticals, IV solutions, and nutritional
products - Project of US 20 million
- Factory built in Bien Hoa Industrial Zone II (30
km from HCMC) - 2 separate plants on two separate lots of land
- One plant for pharmaceuticals, IV solutions and
nutritional products (already built) - One separate plant for expansion projects, such
as additional specialized production facility and
a distribution center
6OPV milestones
OPV is the leading Vietnamese healthcare
organizations and PARTNER OF CHOICE of
multinational companies
7OPV Management
- Principals of OPV
- Experienced managers in the pharmaceutical
industry in Vietnam, starting decades pre-1975
and resuming since 1993 - New and young professional managers
- Expatriates in key positions, with strong
technical and business training and experience,
including a number of Overseas Vietnamese - Vietnamese managers with experience in
multinational companies
8OPV present project General Pharmaceutical Plant
- Built area 18,000 m2 on 2 floors
- land area 30,000 m2 with 20,000 m2 for expansion
- Four production areas
- Sterile area for IV solutions and injectables
- Oral solids
- Oral liquids
- Creams and ointments
9OPV present project General Pharmaceutical Plant
(contd)
10Facilities in factory Raw material Dispensing
Air Shower
LAF for Mtrls Weighing
11Facilities in factory Granulation
Granulator FBD
Final Blending
Bulk Transfer
12Facilities in factory Tabletting
Tablet Compressed
Tablet Coating
13Facilities in factory Packaging
Blistering
Final Packaging
14Facilities in factory Cream Ointment Mixing
15Facilities in factory Cream Ointment Filling
- Liquids Mixing
16Facilities in factory Liquids Filling and Capping
Bottle Washing
Liquid Filling
Bottle Capping
17Facilities in factory Labeling and Final
Packaging
18Facilities in factory Warehouse
Ambient Temperature W/H
Cool Temperature W/H
19Key Products
Source IMS
20Key Products
Source IMS
21Otsuka OPV Joint venture
- In early 2003, OPV formed a 50/50 joint venture
with Otsuka Pharmaceutical Co., a leading
pharmaceutical and consumer goods company of
Japan, and Nomura Trading Co., a large Japanese
trading company. - This company, named Otsuka OPV Company, produces
IV solutions, including amino acids, at the IV
solutions facilities built in the GMP
pharmaceutical factory of OPV, for sale and
distribution in Vietnam. - This joint venture is the only manufacturer of
amino acids in Vietnam. Amino acids, which
previously have been imported only, offer good
margins, and the competitive advantage of Otsuka
OPV is strong for this category of products.
22Production contract manufacturing for
GlaxoSmithKline
- OPV achieved the first GSKs certification in
2005. - In 2008, OPV has been approved by Global
Manufacturing System (GMS) of GSK as their
regional third party supplier for ASEAN
countries. This important achievement validates
the quality of the OPV factory and opens a great
potential for quality contract manufacturing for
other MNCs. - The manufacturing contract with GSK has been
officially signed on 24 November 2005 with a
number of guests (government officials, business
representatives, and doctors) - The first two approved products - Actifed and
Zentel have been produced in 2006. The program
will continue with more products in 2007 and
following years.
23Production contract manufacturing for
GlaxoSmithKline
- GSK qualification is a good base for getting
qualification from other multinational companies
and from the Drug Administration agencies of
developed countries, in particular Australia
(TGA). - Contract manufacturing with MNCs offers us
opportunities to access their quality management
system (QMS) and their worldwide procurement
network. - In 2008, additional 30 products will be
manufactured for GSK for the next few years.
24Phase II Project
- OPV is considering some Phase II projects to
leverage the past investments and operating
experience and take advantage of opportunities in
the market. - One promising Phase II project is the development
of the production of low-volume injectables in
the area of the factory already built for sterile
pharmaceutical production. The production of
sterile products is not widely available in
Vietnam, and there is a potential for export to
developed markets, such as Europe. - Another project under study for Phase II is the
building of a cephalosporin manufacturing
facility (injectables and orals) in a separate
lot of land in the same industrial zone-- by
international GMP standards. - Another potential project in the future is to
develop a distribution network for the products
of the company, such as a chain of retail
pharmacies.
25Quality standards
- Current international GMP - WHO standards
- The quality of the OPV factory has been confirmed
by the approval of the factory by GlaxoSmithKline
after over a year of intensive quality audit by
GSK audit teams. - Conceptual design by the large US engineering
firm of Fluor Daniel - Detailed design reviewed by Pharmaplan, a leading
German pharmaceutical consulting firm, for GMP
compliance
26Quality standards (contd)
- Most of process equipments are from leading
European and American manufacturers. - The entire IV solutions line is assembled,
integrated and fabricated by the Swedish firm of
Getinge, the world leading manufacturer of
sterilizers (autoclaves). - Critical construction materials are imported from
specialized suppliers for example, epoxy
materials and panels for clean-rooms. - Construction follows high standards.
- Construction manager British citizen with over
30 years of international experience in managing
construction of large technical projects. - In 2005, the factory of OPV was approved by
GlaxoSmithKline as a contract manufacturer for
GSK, after over one year of stringent quality
audits by this leading pharmaceutical company.
27Guiding Principle of OPV
- Technology of the World and Tradition of Vietnam
- To think global, to adopt the appropriate
technologies and the best technical and
managerial practices of the world, - and at the same time
- To act local, to know the business conditions of
Vietnam, and to leverage the strengths of Vietnam
and the Vietnamese people.
28OPV Quality statement
- We are dedicated to achieving the highest levels
of quality in product development, manufacture,
supply and sale to satisfy our customers, every
time and in all aspects. We strive for quality
excellence in all we think, say and do.
29GMP Certifications
- ASEAN GMP Certified
- GMP Certification 13/2003/CN-QLD, Dated May
30,2003 - GLP Certification 16/2003/CN-QLD, Dated May
30,2003 - GSP Certification 33/2003/CN-QLD, Dated Nov
25,2003 - WHO GMP Certified
- Certificate No. 115/CN-QLD, Dated Jun. 24,
2005 - TGA Certification (Australian GMP)
- Validation expected in the 2nd quarter of 2009
- FDA Certification (US GMP)
- Validation expected in the 1st quarter of 2010
30Competitive advantages of OPV
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High quality manufacturing facility
Growing management capabilities
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Large production capacities for many types of
pharmaceutical products
Strong government support
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High capabilities for international cooperation
Strong image and reputation
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Local experience and connections
31Competitive strategy
- Manufacture and market international quality
products with customer-oriented value offerings
(in terms of price, packaging, and service) - Build strong company brands on basis of quality,
wide product portfolio, and modern professional
marketing - Develop strategic partnerships with international
companies (such as with Otsuka, GlaxoSmithKline
and other MNCs)
32Product strategy
- Large portfolio of products in all major market
segments (to take advantage of the large
production and marketing capabilities) - Ethical drugs
- Consumer health products, such as OTCs and
personal care products - Nutraceutical products
- Brand marketing to build the company brand and
product brands - Value pricing to price products to reflect
quality, service and brand image (higher than
local commodity products and lower than
original products of international companies)
33Channel and Distribution Strategy
- Market through all major medical and
pharmaceutical channels - Hospitals
- Doctors and private clinics
- Pharmacies
- Direct distribution through the companys own
distribution system (for major cities, in
particular HCMC) - Distribution through agents in provinces.
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34Marketing and Promotion strategy
- Build brands through professional brand marketing
(professional selling, modern advertising
methods, and effective local promotion programs)
rather than compete on price. - Focus on quality, service and brand image (for
both company and products)
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35International Cooperation
- OPV is continuously looking for opportunities to
cooperate with multinational pharmaceutical
companies. - Cooperation can relate to marketing,
distribution, manufacturing and technology
transfer. - OPV has had extensive experience in working with
multinational companies and meeting the high
requirements of quality assurance and
professional relationships.
36Thank You