Title: Building a Company around unmet market needs
1Preserving Human Vision
- Building a Company around unmet market needs
- A Case Study
2Market Opportunity Question
- Can SOLX raise capital to launch a new glaucoma
treatment system aimed at replacing the current
gold standard for glaucoma surgery? - What is the potential adoption rate for the
technology if it can gain FDA approval? - How does this affect the competitive landscape of
competition? - What will the technology need to deliver in terms
of safety, effectiveness and reimbursement?
3Why Glaucoma?
- Compelling demographic trends
- Economic impact of age related eye diseases
- Current surgical interventions are used as
treatment of last resort, physicians are looking
for safer and more predictable surgical options - Well documented cost/compliance issues with
patients on multiple medications - Preference for surgical/procedure type
interventions by ophthalmologists and glaucoma
specialists - Large under-served markets
46,000 Americans Turn 65 Each Day
The leading causes of vision impairment and
blindness in the US are age-related eye diseases.
The aging baby boomers will double the current
number of blind and visually impaired Americans
over the next 30 years. (ameyehealthy)
5What is Glaucoma?
- A group of age-related eye diseases characterized
by elevated intraocular pressure (IOP), which
causes optic nerve damage and subsequent loss of
eyesight - At first, peripheral vision is lost if not
treated, vision loss may continue, leading to
total blindness over time - Worldwide prevalence is 67 million in the US,
affects 2.2 million people age 40 - Current treatment includes drugs plagued by
low patient compliance and limited long-term
efficacy and surgical procedures hampered by high
(30) failure/complication rates
Simulation of Vision with Glaucoma
6Glaucoma Treatment Algorithm
Ocular Implant
Laser Surgery
Filtration Surgery
Drugs
- Prostaglandins - Miotics - Beta
Blockers - Carbonic Anhydrase
Inhibitors
SOLX TARGET MARKET
Trabeculectomy (requires a bleb)
Tube Shunt (requires a bleb)
Laser Trabeculoplasty
- Multiple Side Effects
- Inconvenient
- Costly 1-3k /y
- Less effective over time
- Poor compliance
- 175,000 new US starts/yr
- Laser treatment of trabecular meshwork
- Can only be done 2x in each eye
- 50 failure rate
- 260,000 US proc./yr
- Multiple post procedure visits
- High complication rates
- Lasts 2-5 years
- 106,000 US proc./yr
- Procedure of last resort
- Infection, bleeding swelling, loss of vision
- 15,000 US proc./yr
7The SOLX Opportunity
Laser Surgery
Filtration Surgery
Ocular Implant
Drugs
- Miotics - Beta Blockers - Carbonic
Anhydrase Inhibitors
- Miotics - Beta Blockers - Carbonic
Anhydrase Inhibitors
Tonometry Ophthalmoscopy Perimetry Goniscopy
Laser Trabeculoplasty
Tube Shunt
Trabeculectomy
Goal Become the standard of care after
non-responding drug treatment
- Replace existing shunts
- Replace trabeculectomy
- Replace trabeculoplasty
- Replace all glaucoma surgeries that utilize a
bleb
8Why will Ophthalmologists embrace the Gold Shunt
vs. trabeculectomy?
- Safety
- No bleb/ bleb related complications
- Minimal complications overall
- Quality combination procedure with cataract
- Outcomes
- At minimum equal to other surgeries in pressure
reduction - Small incision/ faster healing/ better visual
acuity/ less pain - Higher patient satisfaction/ less follow-up
- Process
- Ophthalmologists traditionally fix problems
with surgery - Reproducible technique takes less than 15
minutes - Cataract-like procedure attractive to MDs who
traditionally refer out glaucoma patients - Economics
- Extremely profitable procedure
- Makes glaucoma a high profit center for the
practice/ ASC - 15 25 of cataract patients have glaucoma
significant combined procedure opportunity for
cataract surgeons
9Exit-What the buyer getsSOLX Treatment Platform
Wireless IOP Sensor
Active Shunt Valve
SOLX 790Laser
GSTTitratableShunt
SOLX Gold Shunt
confidential
10Global Ophthalmology Market
- Ophthalmology Market Overview
11US Ophthalmology Market Size
- US Ophthalmology Market Size
- 2004
Ophthalmology Market 6.70 Billion (2004)
Medical Device Market 0.92 Billion (2004)
12US Medical Device Growth Rates
US Medical Device Market 0.92 Billion
(2004) 1.61 Billion (2011) 8.5 CAGR (2005-2011)
Drivers
- Custom Procedures and New Technology
- Economic Recovery
- Gaining Consumer Confidence
- Aging Population
- Active Baby Boomers
- IOL and Viscoelastic Diversification
- Low Pharmaceutical Compliance
- Increased Awareness and Diagnosis
- Positive Clinical Results
- Aging Population
- Poor Nutrition
- Increased Awareness and Diagnosis
- Aging Population
- Changing Characteristics of Population
- New Technology
13Age-Related Vision Problems
Leading eye diseases affecting older Americans
In U.S. Millions (for age listed and above) 2004
Projections
Source National Eye Institute, 2002, Vision
Problems in the U.S. (based on 2000 census data)
14Glaucoma - Procedure
- The majority of glaucoma sufferers will first be
treated with up to three pharmaceutical products
before surgical options are investigated - Laser trabeculoplasty A photocoagulation
procedure that targets cells in the trabecular
meshwork that are responsive to laser light. By
applying short pulses to an area that usually
surrounds the top 180? of the circumference of
the cornea, cells in the meshwork are shrunk,
thereby increasing the area available for fluid
to flow from and increasing drainage. - Trabeculectomy The creation of an internal
escape route that allows fluid to exit through a
space between the conjunctiva and the sclera
where it is eventually absorbed by blood vessels.
- Glaucoma Shunt Implantation Functioning similar
to the drainage route formed during a
trabeculectomy, a shunt is placed in the sclera
of the eye with an opening that drains into the
anterior chamber. Today shunts are used as the
last effort to maintain vision. The market is
about 50,000 per year in the US and Europe.
15Glaucoma Procedure Drivers Limiters
- Drivers
- Changing Demography Age and African descent are
risk factors for glaucoma. Populations are aging
and the proportion of people of African-descent
are growing in the US and Europe - Obesity and Diabetes Diabetes is associated
with higher rates of glaucoma and bulging obesity
rates in the US, and now Europe, are driving the
prevalence of Type 2 diabetes. - Increased Awareness/Regular Testing Due to the
increasing awareness of glaucoma, most
ophthalmologists/optometrists now regularly check
their patients for glaucoma - Low Compliance with Pharmaceuticals
Side-effects of glaucoma pharmaceuticals
discourage patients from taking them regularly,
causing them to be less effective. - Limiters
- Pharmaceuticals The first-line treatment to
glaucoma is pharmaceuticals. Only after this has
failed will the physician choose other options,
such as surgery.
16Glaucoma Market OpportunityU.S. 2004
Therapies 0.58 Million
U.S. Glaucoma Market Millions, 2004
Diagnosed 1.16
Prevalence 2.28
Treated 0.58
Source Research to Prevent Blindness, NISE, NSF.
17Glaucoma - Devices
- Photocoagulation Lasers Photocoagulation is
used to shrink melanin-containing cells within
the trabecular meshwork in order to free the
drainage of aqueous fluid from the eye and
stabilize intraocular pressure. This procedure
typically slows or halts the diseases
progression. - SLT Lasers These lasers are used to perform
trabeculoplasty for the treatment of open-angle
glaucoma. The introduction of SLT lasers, instead
of argon lasers, has accounted for a number of
significant improvements into trabeculoplasty.
These lasers are able to exclusively target
specific cells, which recruit the bodys own
immune response to reduce IOP. Because this
product was introduced only in 2001, sales remain
strong, and ophthalmologists are becoming more
and more convinced of the virtues of this laser,
resulting in sustained sales. - Glaucoma Shunts An emerging treatment, shunts
are implanted in order to maintain artificial
drainage pathways. This is generally done as a
third-line procedure after both laser
trabeculoplasty and trabeculectomy or, as a
first-line procedure in younger patients. The
shunts can be made out of silicone or
polypropylene and differ in terms of size and
implantation technique.
18Glaucoma Market - Drivers
- Low Pharmaceutical Compliance The
pharmaceuticals for the treatment of glaucoma can
lead to a number of side effectsboth ocular and
systemic. Further, many glaucoma medications
require multiple administrations throughout the
day, which are often forgotten by patients. These
issues lead to low compliance, essentially
rendering glaucoma treatment ineffective in these
patients. Physicians will then treat immediately
through surgical means, resulting in increased
demand for medical devices
19Glaucoma Market - Limiters
- Pharmaceutical Treatments The most common
first-line treatment for glaucoma is
pharmaceuticals. Often a glaucoma sufferer is on
up to 4 medications on a daily basis before other
alternatives are even considered. - Fear of Surgery Many patients are still afraid
and uninformed of the potential benefits of the
surgical procedures over traditional
pharmaceutical treatment. Most patients would
rather be on several pharmaceuticals than undergo
surgery. - Lack of Focus from Ophthalmic Companies
Ophthalmic companies have not focused on
developing or marketing surgical glaucoma
products. Had there been more products on the
market from large companies with greater
marketing budgets, there would be greater
awareness of the procedure, thus increasing
demand by both physicians and patients.
20Market Opportunity Question
- Can SOLX raise capital to launch a new glaucoma
treatment system aimed at replacing the current
gold standard for glaucoma surgery? - What is the potential adoption rate for the
technology if it can gain FDA approval? - How does this affect the competitive landscape of
competition? - What will the technology need to deliver in terms
of safety, effectiveness and reimbursement? - What are your thoughts regarding the opportunity?