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Building a Company around unmet market needs

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What is the potential adoption rate for the technology if it can gain FDA approval? ... Current surgical interventions are used as treatment of last resort, ... – PowerPoint PPT presentation

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Title: Building a Company around unmet market needs


1
Preserving Human Vision
  • Building a Company around unmet market needs
  • A Case Study

2
Market Opportunity Question
  • Can SOLX raise capital to launch a new glaucoma
    treatment system aimed at replacing the current
    gold standard for glaucoma surgery?
  • What is the potential adoption rate for the
    technology if it can gain FDA approval?
  • How does this affect the competitive landscape of
    competition?
  • What will the technology need to deliver in terms
    of safety, effectiveness and reimbursement?

3
Why Glaucoma?
  • Compelling demographic trends
  • Economic impact of age related eye diseases
  • Current surgical interventions are used as
    treatment of last resort, physicians are looking
    for safer and more predictable surgical options
  • Well documented cost/compliance issues with
    patients on multiple medications
  • Preference for surgical/procedure type
    interventions by ophthalmologists and glaucoma
    specialists
  • Large under-served markets

4
6,000 Americans Turn 65 Each Day
The leading causes of vision impairment and
blindness in the US are age-related eye diseases.
The aging baby boomers will double the current
number of blind and visually impaired Americans
over the next 30 years. (ameyehealthy)
5
What is Glaucoma?
  • A group of age-related eye diseases characterized
    by elevated intraocular pressure (IOP), which
    causes optic nerve damage and subsequent loss of
    eyesight
  • At first, peripheral vision is lost if not
    treated, vision loss may continue, leading to
    total blindness over time
  • Worldwide prevalence is 67 million in the US,
    affects 2.2 million people age 40
  • Current treatment includes drugs plagued by
    low patient compliance and limited long-term
    efficacy and surgical procedures hampered by high
    (30) failure/complication rates

Simulation of Vision with Glaucoma
6
Glaucoma Treatment Algorithm
Ocular Implant
Laser Surgery
Filtration Surgery
Drugs
- Prostaglandins - Miotics - Beta
Blockers - Carbonic Anhydrase
Inhibitors
SOLX TARGET MARKET
Trabeculectomy (requires a bleb)
Tube Shunt (requires a bleb)
Laser Trabeculoplasty
  • Multiple Side Effects
  • Inconvenient
  • Costly 1-3k /y
  • Less effective over time
  • Poor compliance
  • 175,000 new US starts/yr
  • Laser treatment of trabecular meshwork
  • Can only be done 2x in each eye
  • 50 failure rate
  • 260,000 US proc./yr
  • Multiple post procedure visits
  • High complication rates
  • Lasts 2-5 years
  • 106,000 US proc./yr
  • Procedure of last resort
  • Infection, bleeding swelling, loss of vision
  • 15,000 US proc./yr

7
The SOLX Opportunity
Laser Surgery
Filtration Surgery
Ocular Implant
Drugs
- Miotics - Beta Blockers - Carbonic
Anhydrase Inhibitors
- Miotics - Beta Blockers - Carbonic
Anhydrase Inhibitors
Tonometry Ophthalmoscopy Perimetry Goniscopy
Laser Trabeculoplasty
Tube Shunt
Trabeculectomy
Goal Become the standard of care after
non-responding drug treatment
  • Replace existing shunts
  • Replace trabeculectomy
  • Replace trabeculoplasty
  • Replace all glaucoma surgeries that utilize a
    bleb

8
Why will Ophthalmologists embrace the Gold Shunt
vs. trabeculectomy?
  • Safety
  • No bleb/ bleb related complications
  • Minimal complications overall
  • Quality combination procedure with cataract
  • Outcomes
  • At minimum equal to other surgeries in pressure
    reduction
  • Small incision/ faster healing/ better visual
    acuity/ less pain
  • Higher patient satisfaction/ less follow-up
  • Process
  • Ophthalmologists traditionally fix problems
    with surgery
  • Reproducible technique takes less than 15
    minutes
  • Cataract-like procedure attractive to MDs who
    traditionally refer out glaucoma patients
  • Economics
  • Extremely profitable procedure
  • Makes glaucoma a high profit center for the
    practice/ ASC
  • 15 25 of cataract patients have glaucoma
    significant combined procedure opportunity for
    cataract surgeons

9
Exit-What the buyer getsSOLX Treatment Platform
Wireless IOP Sensor
Active Shunt Valve
SOLX 790Laser
GSTTitratableShunt
SOLX Gold Shunt
confidential
10
Global Ophthalmology Market
  • Ophthalmology Market Overview

11
US Ophthalmology Market Size
  • US Ophthalmology Market Size
  • 2004

Ophthalmology Market 6.70 Billion (2004)
Medical Device Market 0.92 Billion (2004)
12
US Medical Device Growth Rates
US Medical Device Market 0.92 Billion
(2004) 1.61 Billion (2011) 8.5 CAGR (2005-2011)
Drivers
  • Custom Procedures and New Technology
  • Economic Recovery
  • Gaining Consumer Confidence
  • Aging Population
  • Active Baby Boomers
  • IOL and Viscoelastic Diversification
  • Low Pharmaceutical Compliance
  • Increased Awareness and Diagnosis
  • Positive Clinical Results
  • Aging Population
  • Poor Nutrition
  • Increased Awareness and Diagnosis
  • Aging Population
  • Changing Characteristics of Population
  • New Technology

13
Age-Related Vision Problems
Leading eye diseases affecting older Americans
In U.S. Millions (for age listed and above) 2004
Projections
Source National Eye Institute, 2002, Vision
Problems in the U.S. (based on 2000 census data)
14
Glaucoma - Procedure
  • The majority of glaucoma sufferers will first be
    treated with up to three pharmaceutical products
    before surgical options are investigated
  • Laser trabeculoplasty A photocoagulation
    procedure that targets cells in the trabecular
    meshwork that are responsive to laser light. By
    applying short pulses to an area that usually
    surrounds the top 180? of the circumference of
    the cornea, cells in the meshwork are shrunk,
    thereby increasing the area available for fluid
    to flow from and increasing drainage.
  • Trabeculectomy The creation of an internal
    escape route that allows fluid to exit through a
    space between the conjunctiva and the sclera
    where it is eventually absorbed by blood vessels.
  • Glaucoma Shunt Implantation Functioning similar
    to the drainage route formed during a
    trabeculectomy, a shunt is placed in the sclera
    of the eye with an opening that drains into the
    anterior chamber. Today shunts are used as the
    last effort to maintain vision. The market is
    about 50,000 per year in the US and Europe.

15
Glaucoma Procedure Drivers Limiters
  • Drivers
  • Changing Demography Age and African descent are
    risk factors for glaucoma. Populations are aging
    and the proportion of people of African-descent
    are growing in the US and Europe
  • Obesity and Diabetes Diabetes is associated
    with higher rates of glaucoma and bulging obesity
    rates in the US, and now Europe, are driving the
    prevalence of Type 2 diabetes.
  • Increased Awareness/Regular Testing Due to the
    increasing awareness of glaucoma, most
    ophthalmologists/optometrists now regularly check
    their patients for glaucoma
  • Low Compliance with Pharmaceuticals
    Side-effects of glaucoma pharmaceuticals
    discourage patients from taking them regularly,
    causing them to be less effective.
  • Limiters
  • Pharmaceuticals The first-line treatment to
    glaucoma is pharmaceuticals. Only after this has
    failed will the physician choose other options,
    such as surgery.

16
Glaucoma Market OpportunityU.S. 2004
Therapies 0.58 Million
U.S. Glaucoma Market Millions, 2004
Diagnosed 1.16
Prevalence 2.28
Treated 0.58
Source Research to Prevent Blindness, NISE, NSF.
17
Glaucoma - Devices
  • Photocoagulation Lasers Photocoagulation is
    used to shrink melanin-containing cells within
    the trabecular meshwork in order to free the
    drainage of aqueous fluid from the eye and
    stabilize intraocular pressure. This procedure
    typically slows or halts the diseases
    progression.
  • SLT Lasers These lasers are used to perform
    trabeculoplasty for the treatment of open-angle
    glaucoma. The introduction of SLT lasers, instead
    of argon lasers, has accounted for a number of
    significant improvements into trabeculoplasty.
    These lasers are able to exclusively target
    specific cells, which recruit the bodys own
    immune response to reduce IOP. Because this
    product was introduced only in 2001, sales remain
    strong, and ophthalmologists are becoming more
    and more convinced of the virtues of this laser,
    resulting in sustained sales.
  • Glaucoma Shunts An emerging treatment, shunts
    are implanted in order to maintain artificial
    drainage pathways. This is generally done as a
    third-line procedure after both laser
    trabeculoplasty and trabeculectomy or, as a
    first-line procedure in younger patients. The
    shunts can be made out of silicone or
    polypropylene and differ in terms of size and
    implantation technique.

18
Glaucoma Market - Drivers
  • Low Pharmaceutical Compliance The
    pharmaceuticals for the treatment of glaucoma can
    lead to a number of side effectsboth ocular and
    systemic. Further, many glaucoma medications
    require multiple administrations throughout the
    day, which are often forgotten by patients. These
    issues lead to low compliance, essentially
    rendering glaucoma treatment ineffective in these
    patients. Physicians will then treat immediately
    through surgical means, resulting in increased
    demand for medical devices

19
Glaucoma Market - Limiters
  • Pharmaceutical Treatments The most common
    first-line treatment for glaucoma is
    pharmaceuticals. Often a glaucoma sufferer is on
    up to 4 medications on a daily basis before other
    alternatives are even considered.
  • Fear of Surgery Many patients are still afraid
    and uninformed of the potential benefits of the
    surgical procedures over traditional
    pharmaceutical treatment. Most patients would
    rather be on several pharmaceuticals than undergo
    surgery.
  • Lack of Focus from Ophthalmic Companies
    Ophthalmic companies have not focused on
    developing or marketing surgical glaucoma
    products. Had there been more products on the
    market from large companies with greater
    marketing budgets, there would be greater
    awareness of the procedure, thus increasing
    demand by both physicians and patients.

20
Market Opportunity Question
  • Can SOLX raise capital to launch a new glaucoma
    treatment system aimed at replacing the current
    gold standard for glaucoma surgery?
  • What is the potential adoption rate for the
    technology if it can gain FDA approval?
  • How does this affect the competitive landscape of
    competition?
  • What will the technology need to deliver in terms
    of safety, effectiveness and reimbursement?
  • What are your thoughts regarding the opportunity?
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