Journal Watch

1
Journal Watch Reprint Series Collecting and
reprinting material from 12 different
newsletters
2
Introduction UNIQUE OPPORTUNITY FOR YOUR
PHYSICIAN MARKETING PROGRAM

• Journal Watch Reprints are eight-page, quarterly
  clinical newsletters published by the
  Massachusetts Medical Society, owners and
  publishers of the world-renowned New England
  Journal of Medicine.
• Journal Watch Reprints are topic specific
  collections of summaries reprinted from the
  Journal Watch newsletter titles.
• Journal Watch Reprints fill the need for focused
  information on specific topics.
• Drawing from across all the Journal Watch titles,
  Journal Watch Reprints bring together the
  expertise and perspectives of physician experts
  in a wide spectrum of practice areas.
• Each issue features the following content
• Ten to fifteen clear, concise summaries of
  important, groundbreaking research on a
  specific topic drawn from a broad spectrum of
  major medical journals
• Expert commentary that puts into context the
  relevance of this research to clinical practice

• Citations for both the original Journal Watch
  material and the original journal articles,
  making it easy for readers to obtain more
  information on articles of interest
• Current Reprints available include
• Journal Watch Reprints in Arthritis and
  Rheumatology
• Journal Watch Reprints in Breast Cancer
• Journal Watch Reprints in Diabetes
• Journal Watch Reprints in Stroke

REPRINT SERIES
3
BENEFITS TO CLINICIANS

• Journal Watch Reprints offers physicians and
  allied health professionals a clear and concise
  overview of clinical options and current research
  in topic-specific areas.
• Among the benefits offered are
• Journal Watch Reprints saves time.
• Journal Watch Reprints saves precious time,
  helping todays busy physicians keep up with the
  latest advances in medical research and
  clinical developments, so they can more
  effectively evaluate, diagnose and manage the
  treatment of patients.
• Journal Watch Reprints cuts down on
  information overload and provides concise
  overviews of the most important advances in the
  field.
• Since Journal Watch Reprints provides summaries
  and commentary on must see research reported
  across all Journal Watch newsletter titles,
  physicians are able to review a vast amount of
  research from many different sources within
  minutes.

• Because Journal Watch Reprints draws from content
  across all Journal Watch titles, access to
  respected, distinguished editorial boards ensures
  relevance and quality.
• Readers benefit from editorial boards of
  physicians and consulting editors who are both
  clinicians and researchers, not only providers
  of patient care but also thought and opinion
  leaders who attend and present at scientific
  meetings. Therefore, readers are assured that
  the content of Journal Watch Reprints is
  carefully selected and reviewed for relevance
  and usefulness.
• Expert commentary from the physician editorial
  boards helps readers put articles in perspective
  by illustrating the relevance of research to
  the practice medicine in the topic- specific
  area. Further, each summary is peer-reviewed and
  then edited for brevity, clarity, and style by
  an experienced team of managing editors who
  maintain the highest editorial standards.

REPRINT SERIES
4
BENEFITS TO SPONSORS

• As the sponsor of Journal Watch Reprints, you
  will be providing a valuable tool for busy
  physicians who just cant keep up with all the
  latest research and developments in their area of
  interest.
• Your sponsorship of Journal Watch Reprints will
  also benefit you in a number of important ways.
• Journal Watch Topical Reprints can help you
• Gain exposure to specific and unique audiences
  
• Increase corporate and brand awareness in an
  uncluttered editorial environment that is read
  by physicians
• Receive maximum exposure for your product
  message
• Surround your message with reliable, editorial
  content
• Streamline your marketing and reach your
  target market as Journal Watch Reprints will be
  mailed only to your selected lists
• Benefit from the trust physicians have
  traditionally placed in products from the
  publishers of the New England Journal of
  Medicine

REPRINT SERIES
5
READER HIGHLIGHTS OF JOURNAL WATCH PRODUCTS
Our market research, conducted among physicians
who received sponsored, complimentary
subscriptions to Journal Watch newsletters, shows
that they are sent to highly qualified audiences
of physicians and received with much
enthusiasm. Journal Watch (General
Medicine) 99 of family practitioners and 97
of internal medicine physician respondents find
their complimentary subscription to Journal
Watch to be somewhat or very valuable Source
Journal Watch Sponsored Study, Creative
Solutions, September 1998 Journal Watch
Cardiology 84 of physician respondents are
more or much more likely to look at Journal
Watch Cardiology than other newsletters that
they receive for free Source 2001 Journal
Watch Cardiology Sponsored Study
Journal Watch Dermatology Physicians rated
Journal Watch Dermatology high for - timely
content 90 - relevance to practice
86 - interesting topics 89 - quality of
summaries 93 - overall impression
90 Source Journal Watch Dermatology Reader
Survey, April 1999 Journal Watch Emergency
Medicine 98 of respondents found the comment
at the end of the Journal Watch Emergency
Medicine summary to be somewhat or very
valuable Source Journal Watch Emergency
Medicine Reader Survey, The Matalia Group, Inc.,
July 2000 Journal Watch Womens Health 92 of
respondents read about half, most, or all of the
contents of an average issue of Journal Watch
Womens Health. Source Journal Watch Womens
Health Subscriber Study, Creative Solutions, May
2001
REPRINT SERIES
6
SPONSORSHIP PROPOSAL
The following options proposed by the
Massachusetts Medical Society/New England Journal
of Medicine cover the cost to print, bind and
mail 4 issues of Journal Watch Reprints. MMS
charges include your companys logo, an
acknowledgment on the front cover of the
publication, and postage. MMS charges do not
include the cost of list rental if requested.

• 2008 PRICING
• Number of Copies Cost per
  Issue Minimum Cost for 1 year
  /
  4 issue
  Subscription
• 5,000 6,999 2.34
  46,800
• Up to a 4 pg Insert 2.62
  52,400
• 7,000 9,999 2.02
  56,560
• Up to a 4 pg Insert 2.24
  62,720
• Sponsor Supplies Pre-printed Ad Inserts/
  Journal Watch Prints Ad Inserts
• ADDITIONAL RELATED COSTS - Optional
• Welcome letter and envelope (1st issue only)
• List rental if necessary
• Pricing for different quantities (available
  upon request)

REPRINT SERIES