Simply Toenails a nail cutting product

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(No Transcript)
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Simply Toenails -A nail cutting product.

• By
• Hilary Walker

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Simply Toenails isnt rocket science, its
common sense!
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The service is toenail cutting
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• The product is Simply Toenails

Its marketed with boobs bling!
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Why did I decide to turn Simply Toenails into a
product?

• A Reduction in NHS Podiatry provision to low risk
  patients.
• Outsourcing of nail care to the voluntary Sector.
• Empowerment of patients in self nail care.
• 1 in 4 people over 65 are without professional
  foot care.

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The Voluntary Sector

• Help the Aged

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Best Foot Forward Quotes

• My problem is getting down to cut my toenails.
• I tried to cut one and I got my toenail and made
  it bleed.
• I have been told to file them.well unless I
  take one out of the tool box, its a bit of a
  pain.

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Age Concern Essex

• Age Concern Essex offers Tip Top Toes
• Staff volunteers are trained by an HPC
  Registered professional podiatrist to standards
  set by SCP Age Concern England.
• Costs 10 plus a one off registration fee
• of 5.

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Age Concern Somerset

• Age Concern Somerset provides Toenail Cutting.
• Clippers are provided for a fee.
• At each visit there is a small charge.
• Volunteers visit clients in their own home every
  8 weeks.

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Age Concern Somerset

• Funding is provided by the Primary Health Care
  Trust in Somerset.
• Somerset Health Social Care NHS websites
  podiatry page mentions this toenail cutting
  service.
• There is no mention of nail care offered by
  private podiatrists.

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Turning Simply Toenails into a tangible
product.

• Cost effective marketing.
• Colourful, attention grabbing graphics.
• Photograph.
• Headline.
• Whats in it for me blurb.

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Waiting Room Poster

• More information about the service.
• More time for patients to absorb information.

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Bringing the Staff on board

• Needed staff approval.
• Needed agreement to the principle of Simply
  Toenails-a low cost, economy service.
• Potential dilemma-a reduction in earnings as
  patients switch from high cost to low cost
  service.

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Service Profile

• What Simply Toenails is.
• How it is marketed.
• Point of first contact-reception.
• How to avoid loss of income.
• Patient management-dont let the Patient manage
  you.
• Podiatric overview-unique selling point.
• Need for a robust fee structure.

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Staff Training

• Receptionist taught to market and sell the
  product.
• Training in understanding different levels of
  service economy and standard (premium rate).
• Key Questions to ask patients to determine access
  to Simply Toenails

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Staff Training

• Understanding the need for new patient
  assessment.
• Referring long standing patients to the new
  service.
• Prepared staff training document-a quick
  reference guide for reception.

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Going Live

• Service roll out in March 2006.
• Promoted the service by leaflet drop.
• In house advertisements.
• Word of mouth goodwill.

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Complete Product

• The Marketing Leaflet.
• The Waiting Room Poster.
• Service profile.
• Outline of receptionist training.
• A quick reference guide for the reception desk.

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Testimonial
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Reflective Practice

• Identified a need for simple nail care.
• Identified that the elderly do need contact with
  a podiatrist.
• Identified that nail care provision palliative
  care, not social care.
• Understood and applied business models.
• Your users can easily identify and understand the
  product you are supplying.
• With all the above you are being an effective
  clinician!

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Social Nail Care (My soap box point)
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Contact Me!
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(No Transcript)
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Turning Simply Toenails into a tangible
product.

• Cost effective marketing.
• Colourful, attention grabbing graphics.
• Photograph.
• Headline.
• Whats in it for me blurb.

26
Waiting Room Poster

• More information about the service.
• More time for patients to absorb information.

27
Bringing the Staff on board

• Needed staff approval.
• Needed agreement to the principle of Simply
  Toenails-a low cost, economy service.
• Potential dilemma-a reduction in earnings as
  patients switch from high cost to low cost
  service.

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Service Profile

• What Simply Toenails is.
• How it is marketed.
• Point of first contact-reception.
• How to avoid loss of income.
• Patient management-dont let the Patient manage
  you.
• Podiatric overview-unique selling point.
• Need for a robust fee structure.

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Staff Training

• Receptionist taught to market and sell the
  product.
• Training in understanding different levels of
  service economy and standard (premium rate).
• Key Questions to ask patients to determine access
  to Simply Toenails

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Staff Training

• Understanding the need for new patient
  assessment.
• Referring long standing patients to the new
  service.
• Prepared staff training document-a quick
  reference guide for reception.

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Going Live

• Service roll out in March 2006.
• Promoted the service by leaflet drop.
• In house advertisements.
• Word of mouth goodwill.

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Complete Product

• The Marketing Leaflet.
• The Waiting Room Poster.
• Service profile.
• Outline of receptionist training.
• A quick reference guide for the reception desk.

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Testimonial
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Reflective Practice

• Identified a need for simple nail care.
• Identified that the elderly do need contact with
  a podiatrist.
• Identified that nail care provision palliative
  care, not social care.
• Understood and applied business models.
• Your users can easily identify and understand the
  product you are supplying.
• With all the above you are being an effective
  clinician!

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Social Nail Care (My soap box point)
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Contact Me!
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(No Transcript)