El Paso Ozone Action Day Public Education Campaign

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El Paso Ozone Action Day Public Education Campaign

• Presented to the Joint Advisory Committee
• by Jim Dobbins
• TxDOT El Paso District

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Background Information

• The focus of this work is to continue the
  Ozone Action Day program.
• Goals
• Educate the public about air quality issues.
• Promote vehicle routine maintenance.
• Encourage vehicle preventive maintenance.

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Account Manager/Creator

• The media campaign has been developed by
  Sherry Matthews Advocacy Marketing, the same
  agency that handles the six-year old, 2 million
  per year state-wide Drive Clean Across Texas
  campaign.

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English Billboards
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English Billboards
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English Billboards were located at

• I-10, west of Piedras St., facing west
• I-10, south of Redd Rd., facing north
• I-10, south of Redd Rd., facing south
• Sunland Park Dr., just west of I-10, facing west
• Patriot Fwy. (US 54), south of Harrison Dr.,
  facing north
• Americas Ave. (Loop 375), north of Rojas Dr.,
  facing north

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Spanish Billboards
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Spanish Billboards
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Spanish Billboards were located at

• I-10, east of Americas Ave. (Loop 375), facing
  east
• Americas Ave. (Loop 375), south of Alameda Ave.,
  facing south

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Cohen Stadium Outfield Sign
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Gasoline Pump Toppers

• Each in English and Spanish
• Located at 55 El Paso Gas Stations

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Gasoline Pump Toppers
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Gasoline Pump Toppers
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Gasoline Pump Toppers
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Gasoline Pump Toppers
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Gasoline Pump Toppers - Spanish
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Radio Advertisements

• In English and Spanish
• 525 spots playing on four radio stations
  (KBNA-FM, KINT-FM, KLAQ-FM and KTSM-FM)
• Traffic report sponsorships and live 10 and
  15-second announcements on six radio stations

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2006 Campaign Budget

• Air quality budget was 250,000.
• 163,200 allotted for the Ozone Action Day
  program.

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Proposed 2007 Campaign Budget

• Campaign will run May 1 to September 30.
• Program budget is an estimated 206,300.
• The same materials developed in 2006 will be used
  this year.
• MPO Transportation Policy Board will consider the
  proposal on January 26.

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Thank You!Are there any questions or comments?