U'S' Commercial Service Taiwan

1
U.S. Commercial Service Taiwan

• Taiwans Educational Services Market
• March, 2004
• Greg Loose
• Senior Commercial Officer
• The American Institute in Taiwan

2
America the Preferred Destination for Taiwan
Students

• The US is still 1
• In 1988, the US was the destination for 78 of
  Taiwan students
• Steadily diminished to about 41 in 2002, but
  still about 50 higher than the second-ranked
  destination, the UK. US-bound students doubled
  from 1988 to 2002 (6,382 to 13,767)
• The US is the overwhelming choice for
  post-graduate degree programs. We are losing
  ground in English language and other non-degree
  programs.
• US student visas for Taiwan applicants peaked in
  2000 and have declined since. Why? Cost.
  Security concerns. (Mis)perceptions that student
  visas are hard to come by post-911. Marketing by
  competitors (UK). The growing allure of China
• Non-traditional students seeking short-term study
  average over 4,000 per year. Arrangements are
  usually made by travel agencies

3
Taiwan Study Abroad Statistics (1994-2003)
4
Total Taiwan Students in the U.S.A. (1950-2002)
5
Taiwan Students Studying Abroad Market Share
6
Todays Market for Overseas Study

• Fierce Competition
• New Countries Domestic Improvement
• Many Additional Institutional Choices
• Price Shopping
• Heavy Marketing by Institutions and Governments
• Quality of Institutions Improving Worldwide
• State of Economy
• Customized Programs to Meet New Needs

7
U.S. Advantages

• Brand Name Education
• Recognized Quality
• Leverage for Better Career Opportunities
• Networking for the Future
• Influence of Alumni
• Image Stature
• Family Ties in the U.S.

8
Taiwan Regulatory Body

• Ministry of Education (MOE)
• Bureau of International Cultural Education
  Relations
• Website www.edu.tw
• Contact Mr. Chang Chin-Sheng, Director

9
MOE Regulatory Rules

• MOE Recognition of Overseas Degrees
• 2/3 of Credit Hours Must be in Residence
• Accredited in the U.S. by American Council on
  Education
• Necessary for Government Jobs Requiring Degrees
• Required for Further Studies in Taiwan
• Non-degree Programs
• MOE Recognition may be Sought, but is not
  Required
• Less Restrictive

10
MOE Regulatory Rules

• To Be a Recognized Educational Institution in
  Taiwan
• Board Director Must be a Taiwan Citizen
• Majority of Board of Directors Must be Taiwan
  Citizens
• These Rules Under Consideration for Change Due to
  WTO Guidelines

11
MOE Regulatory Rules

• Non-Degree Awarding Institutions in Taiwan
• MOE Recognition Not Required
• Governed by Other Governmental Agencies
• Ministry of Economic Affairs/Commerce Department
• Ministry of Interior
• Local Municipal Governments

12
Major Education Fair Organizers

• Taiwan Overseas Study Association (TOSA)
• Website http//www.tosa.org.tw
• Schedule April, October (2-3 Days) Annually
• Linden Educational Services (Linden Tour)
• Website http//www.lindentours.com
• Schedule March, October (1-2 Days) Annually
• Oh! America Education Consulting Center
• Website http//www.ohamerica.net
• Schedule March, Sept. (2-3 Days) Annually

13
Major Education Fair Organizers

• American International Education Fair (AIEF)
• Website http//www.aief.org
• Schedule March, Sept. (2-3 Days) Annually
• American Association of Community Colleges
  (AACC)
• Website http//www.nche.edu
• Schedule March (1-2 Days) Annually

14
Major Promoters of Taiwan Study Abroad

• Hess International Studies Institute
• PRS Pacific Rim Service/Overseas Corporation
• Sunho Overseas Study Consultants
• Merica Group

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RECOMMENDATIONS

• Partnership Programs In-Country
• Distance Learning
• On-the-job training Manpower development
  Courses
• IT
• Leadership, teambuilding
• Business Management
• e-Learning

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RECOMMENDATIONS Contd

• Cooperative Marketing Programs (ETEC - Education
  Training Export Consortium)
• Education Fair Promotions
• Chinese Language Web Sites

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HOW CAN WE HELP YOU?

• Counseling
• Introduction to Established Education Fairs
• International Partner Search
• Gold Key Service
• Platinum Key Service

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How to contact us

• American Institute in Taiwan
• Commercial Section
• Tel [phone]
• Fax [phone]
• Email ireas.cook_at_mail.doc.gov

www.buyUSA.com
www.export.gov