Istanbul Bilgi University eMBA Program

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Istanbul Bilgi Universitye-MBA Program
Metehan Sekban, Ph.D. Director- MBA Programs
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TURKEY Selected Statistics

• Population 65,700,000
• Rural population 1999 ( of total pop.)
  25.92
• GDP per capita (PPP) US6,870
• GNP per capita US2,900
• Global Competitiveness 200102 54
• Main telephone lines per 100 inhabitants
  27.99
• Internet hosts per 10,000 inhabitants
  10.64
• Personal computers per 100 inhabitants
  3.81
• Percent of PCs connected to Internet 2.80
  
• Internet users per 100 inhabitants 3.04
• Cell phone subscribers per 100 inhabitants
  24.55
• Av. monthly cost a 20 hrs. Internet access
  US11.20

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ICT Infrastructure Indicators

• Readiness for the Networked World 41
• Network Use Index 39
• Network Enabling Factors Index 44
• Network Access 45
• Information Infrastructure 33
• Hardware, Software, and Support 57
• Network Policy 45
• Business and Economic Environment 41
• ICT Policy 48
• Networked Society 45
• Networked Learning 38
• ICT Opportunities 35
• Social Capital 62
• Networked Economy 44

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Istanbul Bilgi University

• Established in 1996
• Private non-profit institution

In 2002-2003 Academic Year
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Drivers of MBA Education in Turkey

• Changing demographics
• Globalization and decentralization resulting
  in challenges
• Structural shift toward new service economy
• Transformation of traditional managerial roles
• High-velocity and more complex business
  environment
• Lean and flatter organizations
• The knowledge divide shortage of know-how and
  skills

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Bilgi e-MBA

• Increasing demand for MBA degree
• Competitive edge skills, knowledge and
  continuous learning
• Time and place constraints
• Changing work demand - need for retraining
• Geographical dispersion
• Internet penetration increasing
• Need for integration of work and learning

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e-MBA Technical Specification

• Technology Plan
• Technology Platform
• Technical Support
• Maintenance
• On-going development of e-MBA technological
  infrastructure

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e-MBA Technical Specification
Course Development

• Course design and delivery
• Content and technology
• Review process and quality assurance
• Course development team
• Difficulties students faced
• Student contribution to evaluation and content
  improvement
• Overall philosophy

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development

• Initial orientation program for adapting
  to on-line self-learning processes
• Course structure and pedagogy chose to
  facilitate adaptation
• On-line advice and support
• Academic and career advice

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery

• Learning activities/assignments
• Feedback on projects, assignments and
  questions
• Interactivity of the program
• Personal feedback information praise
  or criticism of progress
• Multi-faceted communications and technical
  service

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery
Student Support

• Institutional communication
• Effective communication and interaction
  among students and faculty
• Investment to digital library support
• Convenient access to technical support provided
• System for addressing student complaints needs

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery
Student Support
Assessment Evaluation

• Program assessment and accreditation
• The assessment process used with course / program
  delivery
• Q.A. mechanism the lecturers use to assess
  knowledge transfer.
• Learning outcomes assessment
• Use of technology to assist the process

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Teaching Learning Drive The Use Of Appropriate
Technologies
Design / Applications Requirements
e-MBA Technical Specification
Course Development
Course Induction/ Orientation
Course Delivery
Student Support
Assessment Evaluation
Pedagogic Feedback Review
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e-MBA quality assurance process

• Faculty collaboration with content team
  critical development of content, guides,
  templates..
• Approval by curriculum committee
• Informatics and Accreditation committee approval
  
• Continuous peer review
• Students provide feedback
• Revision for updates
• Supervision of Higher Education Council

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Some statistics

• e-MBA students from 32 different cities
• Istanbul has 67 of students
• Average age of MBA students approx 26 yrs
  e-MBA students average approx 30 yrs
• LES (graduate admission test scores ) no
  significant difference

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IT Infrastructure at Bilgi

• Networked campus with access to Internet 22
  Mbs. 2 Mbs. allocated to e-MBA program
• Totally automated LMS - no campus delivery
  except for orientation and final exams
• 8500 journals in 15 databases, 20000 e-books
  available for remote access
• Well-equipped teaching labs and student
  workrooms extended hours
• Software library for teaching and developer staff

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Financial Picture

• Well ahead of expected enrollment with 390
  students
• Expect to reach annualized b/even in 2003
• Initial software, hardware, content, IT
  investments completed
• Second-cycle capital requirement provisions
• Profits returned to be reinvested in new
  programs, course development and connectivity

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What have we learned?

• A planned orientation program is a must
• E-learning is a holistic project content and
  technology teams have to collaborate
• Technology is not an end in itself, should be
  developed/modified to suit the needs
• Content development is a major challenge
• Synchronic elements do not contribute as much
  as interactivity in a graduate program

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What have we learned?

• Course development for e-learning requires a
  new way of thinking
• CRM is beneficial, building personalized
  communication channels enhances the program
• Connectivity is still a problem
• Student progress should be tracked and
  frequent feedback should be provided

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Future Outlook Commitments

• Develop new graduate and certificate programs
  improve future program structure
• Reinvest profits/surpluses in program
  development
• Increase quantity and quality of communication
• Research on how better content design and
  delivery can enhance learning (reflective
  learning formative assessment student
  support)
• Develop animations, simulations and a more
  collaborative development and learning
  environment
• When connectivity problems are solved then
  consider integrating synchronic elements
• Cooperation with other institutions for joint
  programs

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