Guide to our key messages

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Guide to our key messages

• Dr Shaun Griffin, Director of Communications
• 18 September 2008

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Introduction

• Why should the HTA communicate with the public?
• What is the key messages guide?
• What can it do for you?

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• Why should the HTA communicate with the public?
• What is the key messages guide?
• What can it do for you?

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Why should the HTA communicate with the public?

• HTA statutory remit to inform the public about
  our work
• The Authoritys strategic aim to ensure public
  and professional confidence in regulation
• Being accountable is one of the principles of
  Better Regulation

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How do we communicate with the public?

• Website
• Media
• Through other organisations
• Leaflets
• Public meetings

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What do the public know about human tissue and
its regulation?

• The public wants to know more about how human
  tissue is regulated (Ipsos MORI, 2007)
• The public has good understanding of what tissue
  is and how it can be used (Ipsos MORI, 2007)
• 87 of the general public agreed that those who
  regulate science need to communicate with the
  public (DIUS, 2008)

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• Why should the HTA communicate with the public?
• What is the key messages guide?
• What can it do for you?

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What is in the guide?

• Explains in clear language
• Who we are and what we do
• Our role in regulating across all the sectors
• The laws we work under
• How the HTA licenses organisations
• What consent means
• What human tissue is and what it is used for
• Points to further sources of information
• Audience professionals that communicate with the
  public

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What is in the guide?

• Explains in clear language our role in
  regulating
• Tissue used to treat patients
• Research
• Organ and bone marrow transplants
• Post mortem examinations
• Anatomy
• Tissue displayed in public

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What is in the guide?

• Explains in clear language our role in
  regulating
• Tissue used to treat patients
• Research
• Organ and bone marrow transplants
• Post mortem examinations
• Anatomy
• Tissue displayed in public

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What is in the guide?

• Explains in clear language our role in
  regulating
• Tissue used to treat patients
• Research
• Organ and bone marrow transplants
• Post mortem examinations
• Anatomy
• Tissue displayed in public

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Our role in organ transplants
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• Why should the HTA communicate with the public?
• What is the key messages guide?
• What can it do for you?

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What can it do for you?

• It will help you, and your stakeholders, when
  communicating with members of the public affected
  by our regulation
• May help with your own work
• Update our website later this year

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Take home message?

• The Authoritys strategic aim to ensure public
  and professional confidence in regulation
• This guide will help ensure public confidence
• Increased confidence means more tissue
• Share with colleagues (on our website tomorrow)
• Use it with confidence

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Confidence and Better Regulation