Today

1
Todays Learning Objectives

• Be able to trace how values guide individual and
  organizational actions
• Be able to identify and create
• Vision statements
• Mission statements
• Operational goals
• Be able to identify how strategies evolve over
  time
• Know what a key success factor is
• Make connections between individual and
  organizational dynamics

2
Todays Agenda

• Lecture on values, vision, mission, and goals
• Individuals revise share revise
• Lecture on strategic evolution
• Teams develop strategic cycles
• Teams present
• Wrap Up

3
The Rational Goal Model

• Clear direction leads to productive outcomes
• Goal clarification and action!
• Bottom line
• Manager as director and producer

4
The Director Role

• Clarifying expectations Where are we going?
  Why?
• Defining reality
• Giving direction

5
Visioning, Planning, and Goal Setting

• Establishing a vision based on core values WHY
• Developing a mission based on the vision WHAT
• Operationalizing mission through specific goals
  -- HOW

6
Vision The WHY

• A realistic, credible, attractive future for
  your organization.
• Destination
• Focus
• Inspires action
• Nanus, 1992, cited on p.219 text

7
Vision Personal Example

• To contribute toward a society with equal access
  for women
• Values
• Social justice
• Fairness
• Inclusion

8
Vision Organizational ExampleWaterfall Hospital

• To be earn the deep commitment of our own
  community and be the preferred provider for
  people from other towns
• Values
• Respect
• Quality
• Customer focus

9
Mission The WHAT

• What business(es) you are in
• Externally who you are
• Internally where you are going

10
Mission Personal Example

• Administrative career
• In public/nonprofit sector

11
Mission Waterfall Hospital

• To promote and improve the health status of the
  patients and community we serve.
• Acute-care, both inpatient and outpatient,
  serving Blair, Huntingdon, and Bedford counties

12
Goals The HOW

• Goals and objectives are plans
• S.M.A.R.T.
• Specific
• Measurable
• Assignable
• Realistic
• Time Related

13
Goals Personal Example

• During my senior year
• Complete required courses
• Get 3 interviews
• Get 2 offers

14
Goals Waterfall Hospital

• Might include
• Marketing
• Community newsletter
• Speakers bureau 3 speeches
• Physician recruiting orthopod

15
The Strategic Cycle

• Strategies evolve over time
• Health care is dynamic!
• Need a vision and a game plan, but then prepare
  to readjust!

16
The Strategic Cycle
Vision
Strategic Options
Strategy
Key Success Factors
Goals
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Strategic Cycle Personal Example

• Vision Equity for women
• Strategy Public service career
• Goals Competitive entry level job learn about
• Key Success Factors Financial
• New Strategic Options Fund raising

18
Strategic Cycle Organizational Example

• Vision 0 pop growth
• Strategy Low cost care to central PA women
• Goals Open facilities keep open!
  attract/retain NPs
• Key Success Factors NPs family health and
  community resources
• New Strategic Options Elder care

19
Take Homes

• Our behavior must be value driven
• A vision statement tells us WHY
• A mission statement tells us WHAT
• Goals and objectives tell us HOW
• Strategies evolve over time
• What applies to individuals generally applies to
  organizations too