CROSS:SCAN Christian Retail Official Sales Statistics

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CROSSSCANChristian Retail Official Sales
Statistics

• Eric Grimm
• CBA Manager, Retail Technology Strategy
• egrimm_at_cbaonline.org

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Importance of Data

• Department store magnate Marshall Fields retail
  success secret

Give the lady what she wants.
It helps to know what that is. ? Leslie
Earnest, Los Angeles Times
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CROSSSCANChristian Retail Official Sales
Statistics

• Data gathering tool
• Reports 1,000 top-selling products from all
  categories

• Retailer Driven
• Retailers own and control data, decide who sees
  or accesses it
• Retailers decide to let data flow or shut the
  valve

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Whats CROSSSCAN?

• CROSSSCAN
• A broad look at total-industry, aggregated
  POS-sales data for all product categories
• Top-sellers you dont want to miss
• Trending information on whats going up, whats
  going down to manage buying
• Special reports to marketing groups for catalog
  performance and analysis support

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CS Integrates with Treeline

• Integrates with Above the Treeline
• Free Base Camp
• Improves vendor sales relationships through
  AIM/VMI
• Integrates with CROSSSCAN
• Compares CS data to store inventory to improve
  product selection and sales
• Treeline CS reports include four product
  category reports and one all-categories report

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CROSSSCAN - V 2

• Testing underway for upgrade to be released this
  summer