Use of a Stakeholder Survey in Research Unit Planning

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Use of a Stakeholder Survey in Research Unit
Planning

• Willard Hom
• Director, Research Planning Unit
• Chancellors Office, Cal.Comm.Colleges

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Strategic Planning for Research

• Analyze demand for research.
• Analyze capacity to supply research.

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Strategic Planning Model
Topics
Internal
Quality
Demand
Topics
External
Quality
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Initial Quality/Satisfaction Model
credibility
responsiveness
Overall satisfaction
analytical capability
clarity of communictn.
relevance
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The Listserve Survey

• Economical
• Rapid development
• Quick response
• Low response rate
• Sample coverage problems

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The Instrument

• 1. Using your impressions of the Research
  Planning Unit, please rate us on the following
  dimensions, using a 0 - 9 scale, with the highest
  possible rating as 9, and the lowest possible
  rating as 0 (or use "DK" for Don't Know)

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• Rating Dimension
• a. credibility (objectivity)
• b. responsiveness (timeliness
  completeness)
• c. analytical capability (technical
  competence)
• d. clarity of communication

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• e. relevance to your research planning
• f. your overall satisfaction with the unit

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• 2. Please comment about your ratings

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• 3. Which topics concerning the California
  community college system will have the greatest
  need for research, considering a time frame of
  the next five years?

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• 4. Which research issues at your college (or
  district if you directly work for a district)
  would benefit the most from work at the
  Research Planning Unit of the Chancellor's
  Office?

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Point 1

• r of .437 for analytical capability is less than
  the r of .741 for responsiveness (.05 level).
• Among the respondents, analytical capability
  seems to have a weaker link to overall
  satisfaction than responsiveness.

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Point 2

• Unlike the other four factors, analytical
  capability correlates better with credibility
  than with the remaining three factors.
• In this situation, analytical capability has a
  different role in respondent perceptions.

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Point 3

• Responses to the open-ended follow-up item to the
  ratings gave excellent information.
• We learned how valid the ratings were.
• We discovered some new research interests and
  perceptions among the respondents.

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Point 4

• This survey was actually the easiest survey of
  the environmental scan.
• The surveys for internal demand were more
  problematic.

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Conclusion

• Use stakeholder surveys to learn about the demand
  for research.
• Try to use both qualitative and quantitative
  measures in the surveys.

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Contact Information

• [phone]
• Email whom_at_cccco.edu
• Chancellors Office, CCC1102 Q
  StreetSacramento, CA 95814-6511