EPE 619: Survey Research - PowerPoint PPT Presentation

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EPE 619: Survey Research

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Title: EPE 619: Survey Research


1
EPE 619 Survey Research
  • Dr. Kelly Bradley

2
Welcome
  • Syllabus and course overview
  • Lets say Hello
  • A little group work
  • Introduction Presentation

3
On your card
  • Name
  • Major, Advisor and/or current position
  • Why are you here?
  • Contact Information
  • Fun fact ?

4
(No Transcript)
5
Hello I am
  • Name
  • Why are you here?
  • Tell us something about you

6
Todays Group Work
  • What is Survey Research?
  • What is a Survey?
  • Discuss your goals for the class.
  • Any questions or concerns regarding the course.

7
Introduction to Survey Research
  • Survey research is
  • the most popular and common research method used
    in social sciences as well as in our society.
  • is one of the most important areas of measurement
    in applied social research.
  • The broad area of survey research encompasses any
    measurement procedures that involve asking
    questions of respondents.

8
What is a survey?
  • A "survey" can be anything from a short
    paper-and-pencil feedback form to an intensive
    one-on-one in-depth interview.

9
Why conduct survey research?
  • Gather information not available from other
    sources
  • Unbiased representation of population interest
    (depending on sampling)
  • Consistency of measurement

10
Purpose
  • The aim of survey research is to measure certain
    attitudes and/or behaviors of a population or a
    sample.
  • The purpose of a survey is to collect information
    from many individuals, hoping to understand them
    as a whole.

11
Focus
  • Survey research focuses on naturally occurring
    phenomena. Rather than manipulating phenomena,
    survey research attempts to influence the
    attitudes and behaviors it measures as little as
    possible. Most often, respondents are asked for
    information.

12
Types of Data
  • Survey research is primarily quantitative, but
    qualitative methods can be used.

13
Sampling
  • A researcher may be able to gather data from all
    members of a population. Most of the time, the
    population is so large that researchers must
    sample only a part of the population and make
    conclusions about the population based on the
    sample.
  • Because of this, a good sampling scheme is often
    critical in survey research.

14
Survey Research Classifications
  • Classified according to PURPOSE
  • Exploratory survey to form general ideas about
    the research questions
  • Descriptive survey to collect more specific
    descriptions of the variables of interest
  • Explanatory survey to develop understanding of
    relationships among variables of interest

15
Classification
  • Classified according to TIME
  • Cross-sectional survey Data are collected at one
    point in time from a sample selected to represent
    a larger population.
  • Longitudinal surveys to collect data over time.
  • Trend Studies Surveys of sample population at
    different points in time
  • Cohort Studies Study of same population each
    time data are collected, although samples studied
    may be different
  • Panel Studies Collection of data at various time
    points with the same sample of respondents.

16
Classification
  • Classified according to DATA COLLECTION
    APPROACHES
  • Face-to-Face Survey
  • Mail Survey
  • Telephone Survey
  • Web Survey

17
Survey Research Process
  • Survey research (like all research) begins with
    identifying a problem and posing it as a research
    question.
  • In higher education,
  • Problem "Freshman enrollments are down."
  • Question "What do college-bound high school
    students think of the university?"

18
Survey Research Process
  • The survey research process includes
  • the design of a survey
  • the acquisition of a sample
  • the fielding of the survey
  • the analysis of the collected data
  • the presentation of results

19
Issues to consider in survey research
  • What is your RESEARCH QUESTION?
  • Population accessibility, literacy, and language
    issues?
  • Sampling available data and participation of
    respondents?
  • Questions type, length, and complexity?
    existing questionnaire?
  • Content knowledge of?
  • Bias honest responses and social desirability?
  • Administrative cost, time, and equipment?

20
A little exploration
  • Internet Sites Related to Survey Research
  • http//www.srl.uic.edu/srllink/srllink.htm

21
Lets enjoy the semester
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