Highlights in the History of Coca-Cola Television Advertising

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Coca-Cola

• Highlights in the History of Coca-Cola Television
  Advertising

Sylvia Knap ETE 100 Section 03 September 6, 2005
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1950-1956

• The pause that refreshes

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1956-1969

• The sign of good taste
• The Real Thing
• Be really refreshed
• Refrigerator-Man
• Things go better with Coke
• The Hilltop Ad

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One of the best commercials of all time
Id like to buy the World a Coke
The Hilltop Commercial
it reappeared on television in 1990 and 2004
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1974
Look up, America!
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1976-1978
Coke adds life

• Aimed at the young and young at heart.
• The perfect accompaniment to food, fun leisure.

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Mean Joe Greene

• McCann, the popular quarterback of the Dallas
  Cowboys, starred in the commercial.
• This commercial won the 1979 CLIO award in the
  worlds largest advertising awards competition.

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1979
Have a Coke and a smile
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1980's

• Coke is it
• Catch the Wave (Coca-Cola)
• The Red, White, and You
• You cant beat the feeling
• Official Soft Drink of the Summer

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1990's
Always Coca-Cola

• One of the most popular symbols of Coca-Cola
  advertising the polar bear.

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2005
Coca-Cola now has several different products on
the market. This is a current full page magazine
advertisement for a Coca-Cola product.
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• Works Cited
• The Library of Congress. Highlights in the
  History of Coca-Cola Television Advertising.
  Online. Internet. August 2005. http//memory.loc.g
  ov/ammem/ccmphtml/colahist.html
• Online. Internet. August 2005. http//www.mercola.
  com/images/blog/2004.05.25.coca-cola.jpg