CostEffective Content Creation and Distribution on Your Desktop

1
Cost-Effective Content Creation and Distribution
on Your Desktop
2
What do You Need on the Screen?

• Define your objectives
• Full-screen
• Movies, images
• Multi-zone
• Movies, images, text
• Multi-zone
• Movies, images, text, live data
• Multi-zone
• Movies, images, text, live data, live video

3
Types of Content

• Media
• Video
• Images
• Real-Time Data
• News/Weather
• Alerts
• Specialized in-house data
• Live video/televsion

4
Creating Media Content

• Full video-production project not necessary
• Effective digital signage media content is very
  short and simple. Therefore, desktop tools work
  well for creating this content
• Still images can also be used effectively if
  well-designed

5
Sources of Content Elements

• Photographic assets Product/facility/staff
  photography
• Television commercials (if applicable)
• Corporate videos
• Website
• Literature
• Re-purpose sources and use as raw material

6
Desktop Media Authoring Tools

• Adobe Flash
• Very capable of creating sophisticated content
• Steep learning curve
• Web designers usually have Flash skills
• Can be used natively with oneBox or easily
  encoded to MPEG for miniBox

7
Desktop Media Authoring Tools

• Desktop Video Editing Software
• Designed to be easy to use for a consumer
• Many features transitions, titles, effects, etc.
• Inexpensive less than 100 (some are free)
• Creates standard MPEG files that play on our
  products
• Examples
• Adobe Premiere Elements
• Roxio Easy Media Creator
• Apple iMovie (Free - comes with every Mac)
• Microsoft MovieMaker (Free - comes with Windows
  XP)

8
Desktop Media Authoring Tools

• PowerPoint
• Easy to use
• Ubiquitous
• Quick updates
• Can incorporate text, video etc.
• Needs to be encoded to MPEG/JPEG for miniBox or
  oneBox.

9
Using Data

• What data is needed?
• News, weather etc.
• Internal data - staff communication info
• Sources of Data
• Web-based news sources
• RSS feeds
• Websites
• Internal Sources
• Web pages Intranet or public
• Queries to internal databases CRM systems, POS
  systems etc.
• Internal RSS feeds
• Custom applications

10
Putting it All Together on Screen

• Single Zone
• Multi-zone
• Define primary zone content
• Media
• Text
• Data
• Design content to fit zone sizes and shapes

Popular L-Bar format
Image Zone 416 X 648
Video zone 864 X 648
RSS ticker zone 72 X 1280
1280 X 720
11
Content Distribution

• Do you need a network?
• How often is your content updated?
• Do you have personnel on-site?
• Have you calculated entire cost of network
  bandwidth, installation, cabling, extra equipment
• Is there an IT objection sharing bandwidth or a
  security concern?

12
Content Distribution

• Networked Distribution
• Centrally managed
• AGNPRO Central Management Subscription
• Directly managed
• Log into media players and transfer content
• Use API to write custom application to interact
  with media players

13
Content Distribution

• Hybrid Distribution
• Use intranet or file sharing site for easier
  distribution
• Cost effective and easy solution if content
  updates are less frequent and staff is on-site
• Can be done with CF card swap or USB auto-load
• File sizes, bandwidth, IT concerns not an issue

14
Simplified/Standardized Workflow
15
Product Overview
16

• AGNPRO Value Proposition
• OUT OF THE BOX DIGITAL SIGNAGE

• AGNPROs Embedded Media Player and Digital
  Signage Appliances are simple and cost-effective
  solutions that enable Out of the Box Digital
  Signage
• Simple to Use
• Easy to Deploy
• Effortless to Manage
• THE COMPETITION
• Current Proprietary PC based Systems are highly
  complex and expensive to deploy requiring a high
  level of effort and an enterprise level IT
  project
• Difficult to learn and Use
• Costly to Deploy
• High effort to Manage

17

• A Complete Line of Media Players and Dynamic
  Digital Signage Appliances

• AGNPRO offers the most complete line of digital
  signage solutions thoughtfully designed to
  fulfill the unique requirements of nearly every
  application. Our product lineup is diverse, but
  every AGNPRO product has four important
  characteristics
• Compact size Easy to install. Mountable on the
  back of display
• Easy to Use No complicated software
• Simple to deploy Literally plug-and-play.
• Economical No expensive software licenses or
  high-powered PCs required

18
Products/Solutions
Media Playing

Central Management Subscription Service
Media player
Real-Time Video Messaging
oneBox
19

Approaches to Digital Signage Technology AGNPRO
covers a broad spectrum to fulfill a variety
customer needs

• Media Playing

Real-Time Messaging
Live Data
Scheduled Video/JPEG Loop
Live TV/Video
Scheduled JPEG Loop

• Integrate display data, text and video, both
  live and stored files
• Flash, PowerPoint, HTML, TV, MPEG
• Real-time instant updates
• Multi-zone layouts
• Mixed multimedia text, images, data, video
• Ease of use
• Live TV/Video, RSS, web integration

• Distribute and playback video files
• MPEG 1/2/4
• Central management of geographically dispersed
  networks
• High-Quality Playback of Video
• Low Per-Site Cost

20
miniBox Media Player Line
High Definition HD700-S Standalone high-def
media player HD500-NNetworked, centrally
managed, multi-zone high-def media player
Standard Definition SD100 Standalone media
player SD150 Standalone media player with
touchscreen support and USB auto-load SD200-N
Networked media player SD250-N Networked media
player with touch screen support and USB
auto-load
21
Central Management Server

• Central Management Server Software
• A robust scheduling and distribution tool with
  all the key components required to deliver of a
  large scale digital signage network
• Scheduling and delivering content to individual
  devices or groups
• Manage media library and playlists for efficient
  scheduling
• Network Monitoring
• Device activity monitoring
• Playback logs retrieval
• E-mail alerts
• Intuitive web-based interface
• Walk-up-and-use ease

22
oneBox Messaging System
Data
Multiple users updating content in real time
Live television or video
Web pages
News, Sports and Weather via RSS
23
oneBox Product Highlights
Enables individuals with non-technical skill sets
to rapidly and independently install and
configure a digital signage system and use it to
generate, integrate, schedule and display a
variety of content for digital signage including
text, images, digital movies, multimedia
animations and sound, live television and RSS
data.

• Self-contained unit Display system and content
  management system in one box.
• Content management accessed on device via a web
  browser with a WYSIWYG interface similar to
  PowerPoint
• Incorporates live video/television, data, RSS,
  and web pages
• Accepts several forms of media GIF, JPEG, PNG,
  MPEG 1,2 4, AVI Windows Media, QuickTime,
  Flash, Powerpoint, MP3, WAV, WMA
• Can be integrated into corporate networks and
  interface with corporate data systems
• Supports all popular widescreen and 43
  resolutions in landscape and portrait modes via
  DVI, RGB, and S-Video
• Supports interactive touch screen applications
  via USB or serial.

24
miniBox Typical Applications

• AGNPRO Major miniBox Deployments
• Pharmacy chain ad network
• Global auto manufacturer truck dealership network
• Canadian Grocery store chain ad network
• California Welcome Centers
• Las Vegas monorail
• BarNet (bar/club advertising network)
• Airport news/gifts merchandising
• Airport public information displays
• Hotel/Resort Hospitality

Applications

• Advertising Networks
• In-store merchandising
• Distance Learning
• Kiosks
• DVD Replacement

25
oneBox Typical Applications

• Educational institutions as a Campus Bulletin
  Board
• Transportation Authorities for use in driver
  messaging
• Corporate lobbies for VIP welcome messages
• Hotel reader boards
• Call centers showing call statistics, etc.
• Museums
• Convention Centers and other municipal
  facilities
• Casinos

26
www.agnpro.comJim Stoklosa212-647-9080 ext.
0872jostoklosa_at_agnpro.comBob
Rosenberry212-647-9080 ext. 0873brosenberry_at_agnp
ro.com