Title: Contents
1Astrobotic Technology, Inc.
- Contents
- 2 Price summary
- 3-4 Introduction
- Types of sponsorships
- 5 Title
- 6 First Driver
- 7 Communications
- 8 Computing
- 9 Education
- 10 Video Co-Host
- 11 Payload
- 12 3D experience
- 13 Photo/Video
- 14 Music
- 15 Art
- 16-17 Schedule
- 18 Details
- 19 Contact information
- Background slides
Sponsorship Overview
2 Price
Summary
3- A robot expedition to the Moon in 2011
- Apollo 11 video licensed tonetworks and
marketers - Robot answers questionsvia voice and e-mail
- Sponsors put theirproducts into the story
- Lunar data sold to space agencies contractors
4Benefits for all major sponsors
- Hospitality at Mission Control
- Skybox at Mission Control to entertainprospects
and show how sponsors products are used in Moon
exploration - Time for sponsors and guests to remotely drive
the rover on the Moon - Similar hospitality venues at events such as
terrestrial field trials - Products and services showcased
- Sponsor stories part of reality TV shows,
documentaries, on-the-Moon telecasts - Additional visibility on Astrobotic Web site,
merchandise (clothing, posters, etc.) - 3D ride-film for theme parks and science centers
runs for years after the landing
5 Title Sponsor
- Companys name becomes part of the adventure
- The Sponsor Tranquility Trek or The
Sponsor Expedition. - Company also names the robot, for the company or
via a public contest - Sponsor name watermarked on the HD video imagery
- Contest can select customers for the Away Team
- Prior to field trials in 2010, the title sponsor
can conduct a contest to select people to join
the Away Team supervising the tests - Title of the Launch Day party at Cape Canaveral
- Includes several thousand tickets to the Launch
Day party - Sponsor executives (and special customers or
vendors) will have two hours collectively to
control the robot and drive on the Moon - The companys logo will have 16 of Astrobotics
logo space - Price 1m in 2009, 2m in 2010 and 5m at
landing -
6 Driving Sponsor
- Sponsor picks the first person to drive on the
Moon - Winner is the first to drive by remote control
across the lunar surface - Contests to find the best lunar driver become
part of the story covered by TV and print
journalists in the months prior to the Moon shot - Global audiences in the hundreds of millions see
the Sponsors winner enjoying the thrill of
space exploration - Possible Sponsor customers collectively vote
via Web / phone on driving direction - Dozens of national contests
- The Sponsor also can select individual country
winners, such as the First German and First
Brazilian to Drive on the Moon - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
control the robot and drive on the Moon - Sponsor logo will have 16 of Astrobotic logo
space - Price Price 1m in 2009, 2m in 2010 and 5m
at landing
7 Communications Sponsor
- Sponsor showcases its technology on the Moon
- Talking robot treks to historic Apollo 11 site
- Exclusive e-mails and texts via the Moon
- Each message postmarked with the lunar image
seen by the robot when it relayed the message
perfect for visual handsets like the iPhone or BB
Storm - Exclusive call-the-robot feature
- Customers can chat with the robot exclusively via
Sponsors cell phones or network - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
control the robot and drive on the Moon - Sponsor logo will have 12 of Astrobotic logo
space - Price 700K in 2009, 1.5M in 2010 and 2.8
million at landing
8 Computing
Sponsor
- Sponsor showcases its technology on Moon mission
- Products are shown being used to carry out the
Trek - Live copies of Mission Control screens
- Real-time data feeds from the Moon robot will go
to Mission Control and out on the Web to
individual computers running the sponsors
software - Premium access to HD and 3D video
- Sponsors customers will get the most hours of
lunar video, delivered to their computers and/or
Web TV devices (Apple TV, TiVo, etc.) - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
control the robot and drive on the Moon - Sponsor logo will have 8 of Astrobotic logo
space - Price 600K in 2009, 1.2m in 2010, 2.2 million
at landing
9 Education Sponsor
- Sponsor owns all educational outreach - K to Grad
School - Teaching aids from comic books to posters to
DVDs - Branded education-themed Web site produced by
Astrobotic - Tech tutorials featuring the Sponsors products
(if the Sponsor is a tech company) - Lunar internships and scholarships
- Competitions to select most promising high school
and college students these will give the
sponsor exposure and access to top-level talent - Astrobotic provides hands-on learning experiences
- Scope decided by sponsor (national or worldwide,
and number of awards given) - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
control the robot and drive on the Moon - Sponsor logo will have 8 of Astrobotic logo
space - Price 600K in 2009, 1.2m in 2010, 2.2 million
at landing
10 Video
Co-Host Sponsor
- Contest to pick co-host for global TV and Web
event - American Idol combined with Amazing Race
- Leading up to launch, contestants roam theworld
preparing video segments about the Moons future
and the Trek, presenting them in an engaging and
telegenic way - Best communicator is teamed with aprofessional
to host on-the-Moon events - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
drive on the Moon - Sponsor logo will have 8 of Astrobotic logo
space - Price 600K in 2009, 1.2m in 2010, 2.2 million
at landing
11 Payload
Sponsor
- Example
- Kindle or Sony Reader with 1000 books picked in
Web vote - Pre-contest contest should the books be the
most important ever written, the most important
for starting a new world, or the best reads for
lunar vacation? - Example
- Express Letter to the Future Colonists
- A FedEx or UPS letter with thoughts for future
lunar settlers - Random drawing, selected by judges, or selected
by vote - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
drive on the Moon - Sponsor logo will have 8 of Astrobotic logo
space payload included is 8 ounces - Price 600K in 2009, 1.2m in 2010, 2.2 million
at landing
12 3D Sponsor
- Trek sends first video from planetary robot in
HD and 3D! - Sponsor distributes paper glasses to see stereo
on Web, TV - Sponsor can be mass marketer
- Buy specially marked packages or Visit a
showroom to get free pair - Sponsor can be involved in promoting 3D tech
- Sample lunar 3D with paper glasses, then come
to the theater for the real deal - Web addresses printed on 3D glasses get gt80
visit rates - Sponsor executives (and special customers or
vendors) will have 30 minutes collectively to
control the robot and drive on the Moon - Sponsor logo will have 6 of Astrobotic logo
space - Price 400K in 2009, 800K in 2010, 1.8 million
at landing - plus production cost of glasses
(7-10 cents each)
13 Photo-Video Sponsor
- Sponsor will show the Moon to the world
- Global media event features a talking robot
trekking to historic Apollo 11 site - Camera pointing controlled from Earth
- Rover has two wide-angle stereo cameras and a
telephoto camera - Customers become Chief Photographer/Videographer
- Winner(s) get all access passes to field
trials, mission control - Winner(s) take control of robot to set up lunar
photo shoot - Sponsor executives (and special customers or
vendors) also will have 30 minutes collectively
to control the robot and drive on the Moon - Sponsor logo will have 6 of Astrobotic logo
space - Price 400K in 2009, 800K in 2010 and 1.8
million at landing
14 Music
Sponsor
- Sponsor will premiere new song from the Moon
- First new music beamed from another world
- Worldwide PR platform
- Global spotlight to introduce new artist, new
band or new album - New music and artist become featured part of the
Trek story - Opportunity for direct sales
- Web-based advance sales for first-day access to
new song - Download of song plus real-time streaming as it
is received from the Moon - Live streaming feature on Premier Day defeats
music piracy - Sponsor executives and artist(s) will have 30
minutes collectively to control the robot and
drive on the Moon - Price 500K plus percentage of the direct sales
revenue
15More options Sponsoring Art on the Moon
- Deliver nano-scale art objects
- Deliver inflatable sculpture and/or replacement
for US flag - Draw image in soil with wheels(The Etch-a-Sketch
sponsorship)
Prices commensurate with other sponsorships and
the technical complexity of each option
16 Sponsorship Details
Sponsors will receive category exclusivity. Educat
ion, 3D and other sponsorships with variable
fulfillment goals (number of scholarships,
number of posters, number of 3D glasses) will
have these costspaid by sponsor at Astrobotic
cost plus 20 overhead, after sponsor approves
the costs and the level of effort it
desires. Video rights for the Google Lunar X
Prize are controlled by the X Prize
Foundationunder rules still being formulated
if the final rules dont suit Astrobotic and
itssponsors, the company can still control the
video rights to the Apollo 11 part of the Trek
if it forgoes the bonus for visiting a historic
site. The Google Lunar X Prize rules require that
50 of any available logo space ona rover,
lander and launch vehicle be reserved for Google
and the X Prize Foundation.The percentages of
logo space listed on the charts apply to the
Astrobotic halfof the available logo space
16 of Astrobotics logo space is equal to 8
of the total logo space on the rover, lander and
launch vehicle.
17 Dr. Red Whittaker Founder/Chairman
18Professional Management / Influential Board of
Directors
John Kohut CEO Senior Raytheonspace program
manager led major Defense acquisitions
David Gump President Created comml.activities on
theInternational Space Station
Mark Kiley CFO 2B experience in buying, selling
and advising on transactions
William Readdy Astronaut, former NASAAssociate
Administrator
Paul OBrien Former Chairman ofNew England
Telephone
Paul Pelosi Jr. Investor,strategy consultant
Dr. Khalid Al-Ali Leads NASA fundedprojects led
Qatar infrastructure dev.
19- Win up to 25 million for 500 m traverse with HD
video
Created Astrobotic Technology Inc. - Surface data
has high value immediately - Robotic services
will be high value indefinitely - Astrobotic
develops once and flies often
Logos are reversed so they will read correctly
when seen via two mirrors above front wheels
20Technology competitions lead to new industries
21Proven Systems and World Class Partners
Upper Stages (Star-24C/Star-37FM)
22Robot field-tested at diverse locations
Vacuum chamber tests parts
Traction tested in simulated lunar gravity using
counter-weighted boom
23Early AchievementResearch Contract for
NASARobotic preparation of landing sites
24Contact
- David Gump
- President
- david.gump_at_astrobotictech.com
- 412-682-3282
- 4551 Forbes Avenue, Suite 300Pittsburgh, PA
15213 - www.astrobotictech.com