Development and Perspectives of the Holography Market

1
Development and Perspectives of the Holography
Market

• Ian M Lancaster
• Reconnaissance International

2
Reconnaissance International

• Holography NewsAuthentication News
• Holo-packHolo-print conference
• Holo-packHolo-print GuideBook
• Holo-packHolo-print Industry Survey Market
  Report1992, 1997, 2001

3
1996/7 Survey

• Statistical SurveyUniversity of Colorado
  Business Research Division
• 248 Hologram producers sent questionnaire
• 114 Replies
• Cross checked to Reconnaissance files, press, etc
• Updated annually since publication

4
Other Sources

• Banknotes ECB, BEP, APACS, MRI
• Financial Cards Visa, MasterCard, Nilson
• ID Documents ICAO
• Authentication CIB, IACC, UdF, GACG Brand
  Owners case studies

5
Visual Holography

• A Billion-Dollar Market in 1999

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Market Growth
7
Market Growth Banknotes
8
Market Growth Cards
9
Product Authentication
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Components of Growth
Security Print
Brand Authentication

• Banknotes
• ID Docs
• Tax Docs
• Banderols
• Vouchers

• Labels Tags
• Overt, machine readable
• Combination technologies
• Track Trace

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Brand Authentication

• Industries driving growth
• PharmaceuticalsGlaxo/SKB, PSI, Pfizer
• Vehicle PartsGM, Ford, DaimlerChrysler
• Software
• Electronics
• Fashion Apparel
• Sportswear equipment

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Market Growth Future
13
Market Growth Future
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Negatives

• Counterfeits
• Geographical competition
• In-line production
• Competing TechnologiesUCC/EAN Universal Numbering

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But Growth Continues

• Foilmark 66 holo-growth
• CFCI 37
• Leonhard Kurz 80
• De La Rue 30 (est)

And what about HOEs?
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Holographic Optical Elements
Holography

• A method for controlling lightwaves without
  lenses or mirrors

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HOE Applications

• Fibre Optics
• Networks
• Telecommunications
• Medical
• Display Enhancement
• LCDs Phones, Laptops flat-screen TV
• Projection TV/Data, Vehicle Display
• Environmental
• Building solar control
• In-car solar control
• Solar power
• Data Storage

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Current Technology

• Materials
• Photopolymer
• DCG
• Crystal
• Production
• Laser holography contact copying

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Characteristics Requirements

• Fibre Optics
• Millimetre size
• High specification
• Multi-optics on one HOE
• Data Storage
• Millimetre size
• Possible cuboid
• Re-writable
• Display Enhancement
• Centimetre size
• Human interface
• Lower specification

• Photopolymer
• Photopolymer or Crystal
• Cast Surface Relief

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Market Activity Indicators

• 1999 DuPont buys Krystal
• lt100 growth in HOEs
• Avanex buys Holographix - 75M
• Agilent buys American Holographic
• ADC buys Ibsen - 80M
• Market Estimates 1998 USA 1.3 bn (BCC) 2000
  Global 1.5 bn (RI)

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Conclusions

• Visual Holography 1Bn now, 2Bn by 2003
• HOEs 1.5Bn now (fewer but higher value)

• Is there another unforeseen blockbuster
  application?

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Hologram. Industries