Will Oregon Still Shine

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• Will Oregon Still Shine?
• What Next for Oregon Progress Board?
• July 2005

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What is Oregon Shines?

• A shared vision of Oregons future.
• A common non-partisan agenda
• An opportunity to link issues that typically are
  disconnected.

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What What Are Oregon Benchmarks?

• Indicators to measure progress on Oregon Shines
  vision.
• State-wide.
• Cross-cutting.
• Comparative.
• Results.

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What are Performance Measures?

• Indicators of performance of individual agency or
  initiative in meeting stated mission.
• Performance measures are more specific and
  typically more actionable than Benchmarks.
• (Benchmarks are strategic tools performance
  measures are management tools.)

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Possible New Strategy Framework for Oregon
Shines III

• Progress Board sets vision and goals.
• Partners develop strategies and initiatives to
  achieve goals.
• Progress Board takes special responsibility for
  bringing State Government into alignment through
  performance measures.
• Progress Board continues to monitor progress.

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Business Plan Example

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Business Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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• Oregon Shines Vision 3 Inter-Dependent Goals

Economy
Community
Environment
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• Oregon Business Plan Goal

Goal Create quality jobs for all Oregonians.
Jobs and the Economy
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Business Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Traded Sector Drives Growth
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Clustering is Critical

• Traded sector success isnt random traded
  sector businesses cluster
• Similar and related businesses draw advantages
  from proximity
• Places specialize

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Oregon Traded Sector Cluster Success Stories

• High tech
• 10 of US Semiconductor output
• Strengths in SME/EDA, displays
• Sports apparel footwear
• Engineered wood products
• Leader in LVL, glu-lam, millwork
• Fruits vegetables
• High end fresh-packed and processed foods
• Nursery products

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Rural Traded Sector Success Stories, Too

• Millwork in Central Oregon
• RV manufacturing in Coburg
• Windsurfing gear in Hood River
• Bronze casting in Joseph
• Aluminum boats in Grants Pass
• Oregon Country Beef in Brothers

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Five Trends in Business

• Change is a constant
• Every industry is restructuring changing
• Global competitors, global markets, global us
• Oregon is not the cheapest place
• Marketing Valued Added Moving up-market is
  key to success

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Oregon Country Beef
Hamburger?
Or Steak?
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OBP Vision Traded Sector Success Through
Innovation

• Leading-edge traded sector (export) companies are
  the engine that grow quality jobs and statewide
  prosperity.
• Oregon has many companies competing well through
  innovation in product and process, good RD,
  smart marketing, and other practices.

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Business Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Four Ps for Prosperity

• The idea of the Oregon Business Plan is to
  create a supportive public policy framework (the
  Four Ps) in which leading edge innovative traded
  sector companies can thrive.

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Four Ps for Prosperity

• People Education training of our current
  future workforce.
• Place Oregons quality of life and resource
  utilization.
• Productivity Availability of cost-competitive
  public and private resources and services.
• Pioneering Innovation Innovative research,
  business formation, availability of investment
  capital, and commercialization of research.

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The 5th P Public Finance

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Business Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Initiatives 2005

• Public Finance
• Improve Public Finance and Services
• Pioneering Innovation
• Expand Oregons Capacity for Economic Innovation
• People
• Achieve a Higher Return on Oregons Investment in
  PreK-20 Education
• Place
• Enhance Oregons Forest Resource Benefits
• Productivity
• Enhance Oregon's Transportation Infrastructure
• Make Land Available for Traded-Sector Industry
  Development
• Simplify and Streamline Regulation and Permitting
• Improve Healthcare and Control Its Costs
• Branding
• Brand and Market Oregon More Aggressively

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Business Plan Framework

• So What Did We Do With This Framework?

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Timeline

• January 2002. Effort launched
• April 2002. Four P framework adopted by
  steering committee
• Summer-Fall 2002. Industry focus groups,
  regional meetings. 12 initiative strategies
  developed.
• December 2002. Leadership Summit. Governor lays
  out agenda for 2003 using all Business Plan
  initiatives.
• January 2003. Plan adopted with vision, strategy
  framework, and 12 initiatives.

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Timeline Cont.

• Plan endorsed by AEA, AOI, OBA, OBC, Medford
  Chamber, PBA and more. Incorporated into
  Governors and Legislative agendas.
• May 2003. Summit Update in Salem highlights
  progress on 12 initiatives
• December 2003. 2nd Annual Leadership Summit
  brings together both U.S. Senators, Governor,
  House Speaker, and business leaders.
• April 2004. Initiative Guide for 2004 released
  including updated list of 11 initiatives.
• August 2004. Bus Tour to 9 Cities in Oregon to
  hear from business leaders.
• December 6, 2004. 3rd Annual Leadership Summit.

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Annual Summits Regional Meetings

• Bring Business, Political, Community Leaders
  Together
• Identify New Initiatives

• Celebrate Success
• Identify Road Blocks

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Business Associations Endorsements (Partial List)

• American Electronics Association, Oregon Council
• Associated Oregon Industries
• Oregon Association of Minority Entrepreneurs
• Oregon Business Association
• Oregon Business Council
• Portland Business Alliance
• Oregon Science Technology Partnership
• Software Association of Oregon
• Ambassador Program of the Portland Development
  Commission
• Oregon Independent Colleges Association
• Strategic Economic Development Corporation
• Albany Area Chamber of Commerce
• Beaverton Area Chamber of Commerce
• Canby Area Chamber of Commerce
• Corvallis Area Chamber of Commerce
• Forest Grove Chamber of Commerce
• Grants Pass/Josephine County Chamber of Commerce
• Gresham Area Chamber of Commerce
• Hillsboro Chamber of Commerce

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www.OregonBusinessPlan.org
Initiative Tracker
Latest News
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Initiative Accomplishments To Date

• Fix PERS
• Refocus Economic Development
• Support High K-12 Standards
• Identify Shovel-Ready Industrial Land
• Improve International Air Access
• Pass Federal Forest Health Bill
• Launch Brand Oregon Campaign
• Strengthen Engineering and Computer Science
  Education
• Invest in Roads and Bridges
• Streamline Regulation and Permitting
• Support Innovative Signature Research

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Where We Are Today

• Plan in place
• Solid work on initiatives
• Permanent structure and process in place for
  dialogue among business and elected leaders
• Multiple endorsements by business associations
• Initiatives for 2005 established
• Regional Efforts Underway

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Oregon Environmental Plan

• Goal
• Vision
• Strategy
• Initiatives

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• Oregon Shines Vision 3 Inter-Dependent Goals

Economy
Community
Environment
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• Oregon Business Plan Goal

Goal Natural and healthy surroundings.
Environ-mental Quality
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Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Environmental Vision

• State of the Environment Report provided
  excellent context.
• Complete vision remains embryonic.

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Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Environmental Strategy

• Oregons strategy for environmental protection is
  muddled.
• Need fresh look at how to protect landscape while
  still providing for human and economic
  development.

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Business Plan Framework

• Goal
• Vision
• Strategy
• Initiatives

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Key Role for Progress Board

• Defining vision and benchmarks.
• Identifying key goals that deserve community-wide
  strategy
• Helping players convene to develop vision,
  strategy and initiatives to achieve Progress
  Board goal.

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