BGO Interviews

1
1999 USNA Summer Seminar Program Debrief
2
NASS Brief Overview

• Application Process
• Selection Process
• Program Highlights
• Wrap-up Process
• Statistics
• Attendee Critiques
• Proposed Changes for 99-00.

3
Application ProcessApplicant Sources

• NASS Leads requested from BGO / AC Sources first.
• Web utilized for the first time. BGO and Office
  access only.
• Direct office inquiries (phone / letters) handled
  after Feb 1.

4
Application ProcessApplicant Sources

• All sources, except PSAT, were entered via the
  web and kept in consolidated database.

5
NASS Application ProcessPSAT Search

• Earlier delivery date (change by College Board)
  enabled end of February mailing.
• Narrowed search based on projected field of
  study.
• Raised quality while keeping applicant numbers
  consistent with previous years.

6
Application Process

• Once the request for an application was processed
  the application paperwork was mailed directly
  from Admissions or an outsourcing agent in the
  case of the PSAT search.
• Completed applications were routed directly to
  the RDs. Folders were built to house extra
  information.
• Facilitated division of labor and application
  receipt questions could be answered by the RDs /
  MACs.

7
Selection Process

• RDs, MACs, and the Womens Advocate evaluated
  their own applicants.
• Selections were made on a periodic basis (2
  weeks).
• Only definite non-players were turned down early
  in the process.

8
Program Highlights

• Largest ever with 1135 attendees. Every state
  represented and 2 overseas candidates.
• Overall coordination and management of events by
  midshipmen was excellent.
• Quality of selectees was exceptional. Highest
  scores and few PT problems.
• Very few registration surprises.
• Added Seamanship and Navigation workshop and
  expanded Sailing Program.

9
StatisticsSelection Results
10
StatisticsAttendance
11
StatisticsGender
12
StatisticsGender
13
StatisticsEthnicity
14
StatisticsPSAT / SAT / ACT Avg All Applicants
15
StatisticsPSAT / SAT / ACT Avg All Attendees
16
Statistics Minority PSAT Search Results

• Yield has been drastically improved along with
  applicant quality, however, total applications
  are down.

17
Statistics Majority PSAT Search Results

• Yield has been drastically improved along with
  applicant quality, however, total applications
  are down.

18
StatisticsClass of 2003 Contributions
19
NASS Attendee Critiques

• More students found out about NASS through the
  Mail than any other source (26.06)
• BGO contact accounted for 22.79 of the interest.
• Guidance Counselors accounted for 15.33 of the
  interest.
• The USNA Admission website accounted for 14.49
  of the interest

20
NASS Attendee Critiques

• The students favorite event of the week was
  Plebe Indoctrination (56).
• The Iwo Jima trip was second favorite (15)
• The least favorite event of the week was the
  academic seminars (21).
• The second least favorite event of the week was
  the PT (19) except, of course, those interested
  in Marine Corps!!

21
NASS Attendee Critiques

• The overwhelming favorite workshop was Sailing.
• Seamanship and Navigation, Physics, Naval
  Architecture, and Ocean Engineering were also
  very popular.
• Math, Oceanography, Technology Assisted Language
  Learning, History, Intro to Rhetoric rated poorly
  among the students.

22
Proposed Changes for 1999-2000

• Utilize Target Marketing database to mail all
  juniors NASS applications. This allows students
  that request information via the web to receive
  an application for NASS if they are within the
  age window.
• Submit all searches into Targets database to
  eliminate duplicate mailings.
• Develop a new NASS application that acts as a PCQ
  as well.
• Discontinue the BGO request for application
  process.
• BGO inputs via the web will be coded so CGO will
  know the names of students BGOs highly recommend.
  
• Move the PAE earlier in the session.