Habit Cluster, Finland

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Habit Cluster, Finland
?Furniture companies in South Ostrobothnia
?Pohjanmaan Nikkarikeskus Furniture Industry
Development Centre ?Seinäjoki University of
Applied Sciences School of Culture and
Design ?Projects of our area
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• yli 2500 työpaikkaa
• 357 yritystä

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NIKKARIKESKUS andhabitcentre

• 1. SERVICE CENTRE for ENTERPRISES
• 2. RESEARCH DEVELOPMENT CENTRE
• 3. PROMOTION CENTRE

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Export Exhibition

• Permanent exhibition centre for the furniture
  industry
• Available for company use for customer visits
• Facilities of company presentations and
  interpretation
• Nikkarikeskus also serves businesses
• in the fields of
• carpets and rugs
• home textiles and utensils
• other furnishings and fittings

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The Library

• The design unit of the library of Seinäjoki
  University of Applied Sciences moved to
  Nikkarikeskus and the materials library is now
  located in the previous school library premises
• New additions to the materials library will be
  placed in Nikkarikeskus for local professionals
  and visitors to see

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The Auditorium
Seats 162 20 Exhibition quality audio-visual
equipment Space reservable for conferences,
seminars and courses User groups include
colleges and institutes, companies, local and
regional authorities, societies and associations,
visitor groups, and other kinds of organisations
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Conference Rooms

• 10-person and 20-person conference rooms
• Large conference room
• 3m wall display
• Small conference room
• data projector
• overhead projector
• writing board
• flip chart board

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The Shop

• Small wooden articles
• Products from the company incubator
• Textiles
• Gift articles
• Books and school materials
• Furniture-related requisites
• The Handicraft route project organised by the
  South Ostrobothnian Industrial Arts and Crafts
  Association
• EU Leader

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The Cafe

• Cafe KÖÖKKI
• Seats about 80
• 20 high extra tables of suitable dimensions for
  the auditorium
• A friendly service café that offers a light
  alternative for lunch and the possibility to
  order à la carte.

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Offices

• SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES
• 3 offices classrooms
• FEDERATION OF MUNICIPALITIES FOR ECONOMIC
  DEVELOPMENT IN SUUPOHJA
• Economic management adviser
• Town development manager
• Development manager
• Development planner
• Information centre
• Company Incubator rooms
• VAASA UNIVERSITY
• Professor of concept management
• PRIVATE
• Design offices

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Research of Concept Management

• Martti Lindman, Doctor of Science in Economics
  and Business Administration, from Vaasa
  University was elected Research Professor
  1.8.2003.
• The Research Professors duties involve research
  and development work in connection with business
  concepts, particularly in the field of the
  furniture industry. Professor Lindman works
  closely with industry and different collaborative
  organizations and associations. As Research
  Professor he is based in Nikkarikeskus in Jurva
  as well as in Seinäjoki.
• DESIRE ans COBUCO Research projects
• Remarks on the quality of the construction of
  business concepts
• New product development process within SMEs in
  the furniture sector
• A quasi-experimental exploration of consumers
  furniture product experiences in different store
  environments
• The problem of new product fit in developing
  furniture
• An essay on economic competence as a contributing
  factor of economic growth
• Formation of Customer Bases in SMEs
• A Comparative Case Study of Design-Oriented
  Enterprises

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Seinäjoki University of Applied Sciences, School
of Culture and Design
Degree Programme in Design The programme forms a
base for becoming a professional in the field of
habitation Apart from user-centred design the
students learn to visualise and create concepts
for future homes Degree Programme in Cultural
Management The programme specialises in either
media management or socio-cultural work Media
studies aim at planning and implementing media
productions involving electronic media Students
of socio-cultural work learn to support
communities and groups by using cultural methods
and music, as well as to manage cultural
events Degree Programme in Conservation The
programme specialises in building conservation
and restoration Students learn to
preserve Finnish built heritage and to maintain
buildings, parts of buildings and their
surfaces
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Organization of RD in Habitcentre
OBJECTIVES IMPLEMENTATION OF KEY
COMPETENCE EDUCATION OF TEACHING STAFF AND
STUDENTS WITH NEW COMPETENCE PROJECTS
08.12.2006 Vuokko Takala-Schreib
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HABIT5xM-CONSUMER PROFILERA user centred design
research tool

The pilot version in internet www.habit5xm.fi
Habit5xM is a qualitative and quantitative
research method in which the data is gathered by
visual survey / questionnaire through
internet. Consumer can play the Habit5xM-taste
play at home to visualize / design (and be
creative) his/her ideas about home interior.
Furniture retailers and industry gets reports
about the analysed data of the visual profiles of
the user/consumer. With this knowledge they can
set visual design briefs for their designers and
written arguments for marketing.
Funded by the Finnish National Technology Agency
TEKES, EU EAKR and 10 furniture companies
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Young Skills -Cooperative

• The cooperative was founded in Nikkarikeskus,
  Jurva, in 2005. 
• A big part of degree studies are realised as
  project work for the industry (product
  development projects, participating in design
  competitions etc.)
• As members of 'Young Skills' Cooperative
• - the students are able to charge the companies
  for the project work and negotiate contracts with
  the companies
• - the teachers can also cooperate with industry
• Both companies and individuals can place orders
  for design and production projects. The students
  can work on the projects also outside of school
  hours.
• Members of the cooperative are specialised in
  e.g. furniture design and production, interior
  design, exhibition design and graphic design.

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Information Centre

• Furniture industry information services
• Information officer services
• Data banks concerning the furniture sector
• Data banks concerning other related sectors
• Links to libraries
• Training and consultancy
• Internet, extranet and intranet data transfer and
  search services
• WWW.HUONEKALUINFO.FI

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SUUPOHJA COMPANY INCUBATOR PROJECT

• ACTIVITIES
• - Business planning
• - Training for owner-managers of small and
  medium-sized businesses
• - Skills analyses
• - Locating of sources of finance, preparation of
  applications for finance
• - Documentation for company start-ups
• - Profitability calculations
• - Product pricing
• - Product planning
• - Product realisation / production process
  planning
• - Marketing
• - Logistics
• - Follow-up and continuation guidance
• RESULTS
• 13 new Design enterprises
• BUSINESS START-UP

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Thank you and Welcome to Finland ! Pohjanmaan
Nikkarikeskus Oy Hirveläntie 2 66300
JURVA Finland Development Manager Anne
Viitala tel. [phone] fax [phone]
5451 gsm 358 40-830 4291 anne.viitala_at_nikkarikesk
us.fi www.nikkarikeskus.fi