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Focus%20of%20the%20Course

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Making the decision on whether or not to acquire and implement strategic ... The science or art of military command as applied to the overall planning and ... – PowerPoint PPT presentation

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Title: Focus%20of%20the%20Course


1
Focus of the Course
  • Understanding and employing strategic
    applications of Information Technology
  • Making the decision on whether or not to acquire
    and implement strategic applications of
    Information Technology
  • Once the decision to implement is made,
    minimizing the risk of project failure

2
Take a Piece of Paper and Write a Definition For
  • Strategy
  • Strategic

3
Strategy
  • The science or art of military command as applied
    to the overall planning and conduct of
    large-scale operations
  • A plan of action resulting from the practice of
    strategy
  • The art or skill of using stratagems in endeavors
    such as politics and business

4
Stratagem
  • A military maneuver designed to deceive or
    surprise an enemy
  • A deception

5
Strategic
  • Of or pertaining to strategy
  • Important or essential in relation to strategy
    (e.g. Strategic withdrawal)
  • Essential to the effective conduct of war
  • Designed to destroy the military potential of an
    enemy (e.g. Strategic bombing)

6
Definition of Strategy
A strategy of a corporation forms a comprehensive
master plan stating how the corporation will
achieve its mission and objectives. It maximizes
competitive advantage and minimizes competitive
disadvantage.
Corporate strategy describes a companys overall
direction in terms of its general attitude toward
growth, and the management of various businesses
and product lines
Wheelen Hunger, 2000, pg. 12
7
Other Definitions
A strategy is the pattern or plan that integrates
an organizations major goals, policies, and
action sequences into a cohesive whole. Quinn,
1980
Strategy is a plan. Minzberg, 1999
Military Strategy is concerned with the drafting
the plan of war
Management Strategy is a unified,
comprehensive, and integrated plan designed to
ensure that the basic objectives of the
enterprise are achieved.
Dictionary Strategy is a plan, method, or
series of maneuvers or stratagems for obtaining a
goal or result
8
Strategic Analysis
  • Industry/Competition-New Entrants??? (H.
    McColl)-How do we measure success?
  • Basis of Competition-Examples American
    Football Soft Drink Airlines

9
What About the Challenge of Applying It
Successfully?
40
27
33
How Big IT Projects Turn Out (1996) Standish
Group International
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