Title: Focus%20of%20the%20Course
1Focus of the Course
- Understanding and employing strategic
applications of Information Technology - Making the decision on whether or not to acquire
and implement strategic applications of
Information Technology - Once the decision to implement is made,
minimizing the risk of project failure
2Take a Piece of Paper and Write a Definition For
3Strategy
- The science or art of military command as applied
to the overall planning and conduct of
large-scale operations - A plan of action resulting from the practice of
strategy - The art or skill of using stratagems in endeavors
such as politics and business
4Stratagem
- A military maneuver designed to deceive or
surprise an enemy - A deception
5Strategic
- Of or pertaining to strategy
- Important or essential in relation to strategy
(e.g. Strategic withdrawal) - Essential to the effective conduct of war
- Designed to destroy the military potential of an
enemy (e.g. Strategic bombing)
6Definition of Strategy
A strategy of a corporation forms a comprehensive
master plan stating how the corporation will
achieve its mission and objectives. It maximizes
competitive advantage and minimizes competitive
disadvantage.
Corporate strategy describes a companys overall
direction in terms of its general attitude toward
growth, and the management of various businesses
and product lines
Wheelen Hunger, 2000, pg. 12
7Other Definitions
A strategy is the pattern or plan that integrates
an organizations major goals, policies, and
action sequences into a cohesive whole. Quinn,
1980
Strategy is a plan. Minzberg, 1999
Military Strategy is concerned with the drafting
the plan of war
Management Strategy is a unified,
comprehensive, and integrated plan designed to
ensure that the basic objectives of the
enterprise are achieved.
Dictionary Strategy is a plan, method, or
series of maneuvers or stratagems for obtaining a
goal or result
8Strategic Analysis
- Industry/Competition-New Entrants??? (H.
McColl)-How do we measure success? - Basis of Competition-Examples American
Football Soft Drink Airlines
9What About the Challenge of Applying It
Successfully?
40
27
33
How Big IT Projects Turn Out (1996) Standish
Group International