Focus%20of%20the%20Course

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Focus of the Course

• Understanding and employing strategic
  applications of Information Technology
• Making the decision on whether or not to acquire
  and implement strategic applications of
  Information Technology
• Once the decision to implement is made,
  minimizing the risk of project failure

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Take a Piece of Paper and Write a Definition For

• Strategy
• Strategic

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Strategy

• The science or art of military command as applied
  to the overall planning and conduct of
  large-scale operations
• A plan of action resulting from the practice of
  strategy
• The art or skill of using stratagems in endeavors
  such as politics and business

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Stratagem

• A military maneuver designed to deceive or
  surprise an enemy
• A deception

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Strategic

• Of or pertaining to strategy
• Important or essential in relation to strategy
  (e.g. Strategic withdrawal)
• Essential to the effective conduct of war
• Designed to destroy the military potential of an
  enemy (e.g. Strategic bombing)

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Definition of Strategy
A strategy of a corporation forms a comprehensive
master plan stating how the corporation will
achieve its mission and objectives. It maximizes
competitive advantage and minimizes competitive
disadvantage.
Corporate strategy describes a companys overall
direction in terms of its general attitude toward
growth, and the management of various businesses
and product lines
Wheelen Hunger, 2000, pg. 12
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Other Definitions
A strategy is the pattern or plan that integrates
an organizations major goals, policies, and
action sequences into a cohesive whole. Quinn,
1980
Strategy is a plan. Minzberg, 1999
Military Strategy is concerned with the drafting
the plan of war
Management Strategy is a unified,
comprehensive, and integrated plan designed to
ensure that the basic objectives of the
enterprise are achieved.
Dictionary Strategy is a plan, method, or
series of maneuvers or stratagems for obtaining a
goal or result
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Strategic Analysis

• Industry/Competition-New Entrants??? (H.
  McColl)-How do we measure success?
• Basis of Competition-Examples American
  Football Soft Drink Airlines

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What About the Challenge of Applying It
Successfully?
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How Big IT Projects Turn Out (1996) Standish
Group International