Why the fries taste so good

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Why the fries taste so good!

• J. R. Simplot was one of the first to start mass
  producing potatoes
• Simplot, Lamb Weston, and McCain, control about
  80 of the market for frozen french fries
• Out of every 1.50 spent on fries about 2 cents
  goes back to the farmer
• The invention of the freezer revolutionized the
  fry industry.
• Fries that were soaked in 93 beef tallow were
  now having natural flavor added instead.
  (healthier)
• A persons food preferences are formed during the
  first few years of life.
• FDA does not require flavor companies to disclose
  the ingredients of their additives.
• Studies have showed the color of food can greatly
  affect how it tastes and is perceived. (p.125)
• The aroma of a food can be responsible for as
  much as 90 of its flavor (p.122)