SOUR CHERRY JUICE A HEALTHY DRINK

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SOUR CHERRY JUICE A HEALTHY DRINK
BURSA FRUIT JUICES and FOOD IND. INC.
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BURSA FRUIT JUICES and FOOD IND. INC.
One of Türkiyes Best Knownand Trusted Brand
Name in Fruit Juice Sector for Fourty Years
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At a glance Aroma Bursa Fruit Juices and
Food Inc. has been first established in 1968 in
Bursa, Türkiye by several partners, however major
shares and management has been taken by Duruk
Family in 1991. The fruit processing capacity
is 200 000 tonnes/year for the time being
together with Karaman plant. 20 of the
production is exported while the major volume of
the export is apple juice concentrate. Aroma
has started to produce and export natural spring
water in March 2004.Human ResourcesManager
35/ White collar 55/ Blue collar 400-800(high
season) Total 490-890 Machinery equipment
2TBA/8 1000 CC/6 TBA/9 200 CC BASE, 1TBA/9
200 CC SLIM/2TBA/19 200 CC SLIM1A3 PRISM
200-250 CC/1A3 PRISM 750-1000 CCGlass bottle
filling lines 150 000 000 liter/year Aroma
has always maintained its reliability to the
growers as well as to its customers by premium
quality products.
BURSA FRUIT JUICES and FOOD IND. INC.
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InvestmentsKaraman Plant Apple
processing capacity from 900 to 1 300
t/day,(going to be extended next year to 1 700
t/day-24 hours)3 250 tonnes of tank storage
capacity for concentrates,Synchronous processing
possibility for three different raw
materials,Newest machinery and equipment to
improve quality and to increase capacity.Bursa
PlantAseptic tank storage capacity up to 3 000
tonnes for pulpsTank storage capacity up to 4
300 tonnes for concentrates.Apple processing
capacity 750 t/day Newest machinery and
equipment to improve quality and to increase
capacity.
BURSA FRUIT JUICES and FOOD IND. INC.
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Introduction Sour cherries, which are
sometimes called tart cherries, red cherries or
pie cherries are harvested in July and considered
as one of the major raw materials in fruit juice
industry. Due to their excellent capacity for
adaptation, sour cherries can be grown under a
wide range of climate conditions. It can be
produced everywhere as a native species.
BURSA FRUIT JUICES and FOOD IND. INC.
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The myth so far The sour cherry
(Prunus cerasus) has been associated with
virginity from ancient times to modern, which
probably arose from the red coloured fruit with
enclosed seed smybolising the uterus. Maya, the
virgin mother of Buddha was offered fruit and
general support by a holy cherry tree while she
was pregnant.
BURSA FRUIT JUICES and FOOD IND. INC.
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BURSA FRUIT JUICES and FOOD IND. INC.
Sour cherry Its an unbelievably universal and
delightful fruit. Thanks to Anthon Chechov, one
of the greatest novel writers! Visniyoviy
Sad written by him in 1903 Cherry Orchard The
play tells of a woman, Lyubov Ranevskaya, who
returns to her Russian country house, only to be
forced to auction off its beloved cherry orchard
to pay off debts. Eventually, the orchard will be
cut down and the land used to build summer homes
for the new Russian middle class. The story is
widely seen as charting the changes in Russian
society that came with the end of serfdom and the
aristocracy's loss of power.
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BURSA FRUIT JUICES and FOOD IND. INC.
Time it was and what a time it was it was, A
time of innocence, a time of confidences. Long
ago it must be, I have a photograph, Preserve
your memories, theyre all thats left you
Sour cherry syrupOriginal name comes from
Persian. Visnab a compound word synthesized
from visne(sour cherry) and ab(juice). The
Ottomans used to name the syrup as
visnab. Ingredients500 g. sour cherry, 1000
g. Sugar, 2 lemon PreparationPut the sugar in
a bowl and add water until it covers the surface.
Stir to dissolve sugar and bring to a boil. Check
viscosity by pouring a drop of syrup into the
cold water. If the syrup becomes sticky, it means
it reached the desired consistency. Destalk sour
cherries, wash thoroughly. Add sour cherries and
lemon juice into the syrup bring to a boil.
Repeat the boiling several times. Cool at room
temperature. Pour syrup through a fine sieve,
fill into the bottles. Keep in a dark and cool
place. Important Do not squeeze sour cherries
directly into the syrup as it becomes cloudy. Use
them in making marmelade.
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Figures
BURSA FRUIT JUICES and FOOD IND. INC.
In sour cherry-apple fruit juice
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BURSA FRUIT JUICES and FOOD IND. INC.
Bursa factory
Amasya
Bilecik
Tokat
Sour cherry main production areas
Kütahya
Afyon
Isparta
Karaman factory
Konya Eregli
Karaman
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Figures
BURSA FRUIT JUICES and FOOD IND. INC.
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The benefits of the fruit juice It can
be quite clearly demonstrated, both historically
and currently, that sour cherry juice, within a
balanced diet, offer both health and disease risk
reduction properties. It is, therefore true
to say that sour cherry juice has a long and
distinguished pedigree for being regarded as an
essential part of a healthy diet.
BURSA FRUIT JUICES and FOOD IND. INC.
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The benefits of the fruit juice
While we in no way claim that sour cherries will
cure or treat any illness, we will try to
emphasize the benefits of sour cherry juice as a
functional food. One of the most important
point, worth mentioning is that sour cherry juice
can be considered as a functional food, because
of its high content of antioxidant compounds.
Sour cherry juice is rich in antioxidants such as
polyphenols, antocyanin, bioflavanoid, kaempferol
and quercetin.
BURSA FRUIT JUICES and FOOD IND. INC.
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BURSA FRUIT JUICES and FOOD IND. INC.
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The benefits of the sour cherry Many
research studies indicate that the antocyanin in
sour cherries may help reduce the effects of
arthritis, may reduce risk factors for colon
cancer, may act as anti-inflammatory and may aid
in the prevention of vascular diseases and
possibly help to inhibit some human tumor cells.
Sour cherries contain a significant amount of
melatonin, which is produced in the brain.
Melatonin functions in the body in two important
ways It is a powerful antioxidant and it
induces and sustains sleep. Deep sleep is
essential for the growth and repair of body
tissues, especially the immune system.
BURSA FRUIT JUICES and FOOD IND. INC.
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The benefits of the fruit juice
According to the Cherry Marketing Institute,
some patients with fibromyalgia have expressed
that the consumption of sour cherry juice has
helped alleviate some symptoms when combined with
a prescribed health regimen Sour cherry
juice may also support lower blood uric acid,
therefore may heal gout which is a painful
condition of some joints. On the other side, the
stalk of the fruit is used in cosmetics.
BURSA FRUIT JUICES and FOOD IND. INC.
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The benefits of the fruit juice
(Glycemic Index) Describes the type of
carbohydrates in foods and its potential to raise
blood glucose levels. This index measures how
much your blood glucose increases in the
two-three hours after eating.(GI) values of
various fruitsSourcherry 22Grapefruit
25Peach 28Apple
36Grape 43Kiwi 52Pomegranate
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BURSA FRUIT JUICES and FOOD IND. INC.

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The benefits of the fruit juice
BURSA FRUIT JUICES and FOOD IND. INC.

• What are the benefits of the low (Glycemic
  Index)?
• Low (GI) diets help people lose and control
  weight,
• Low (GI) diets increase the bodys sensitivity to
  insulin,
• Low (GI) carbs improve diabetes control,
• Low (GI) carbs reduce the risk of heart disease,
• Low (GI) carbs reduce blood cholesterol levels,
• Low (GI) carbs reduce hunger,
• Low (GI) carbs prolong physical endurance,

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An excellent combination!
BURSA FRUIT JUICES and FOOD IND. INC.

• We added value to sour cherry juice to make a
  healthy and fantastic blend with apple juice,
  Apple (GI36)/Sourcherry (GI22)
• Low (GI30)
• Trustworthy and confident drink as there is no
  sugar added,
• Citric acid-free,
• Additional benefits from apple juice,
• Natural disinfectant for the body with high
  content of fruit acids,

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Sour cherry and the Turks
BURSA FRUIT JUICES and FOOD IND. INC.
From an inscription A courteous nod to sour
cherry! It appears on the counter for a very
short time. Only between the beginning of July
and the mid of August. How nice once you catch it
fresh! Otherwise when it starts shrivelling,
youd better make a compote or you dry them all!
None of these attempts are in vain. Cos sour
cherry is a precious and extraordinary blessing
in the eyes of the ones who loves sweet taste...
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Sour cherry and the Turks
BURSA FRUIT JUICES and FOOD IND. INC.

• Sourcherry syrup has been a very distinguished
  food since Ottomans.
• Sour cherry jam is still the most popular
  preserve in Turkish cousine and millions of
  housewives are still doing their own jam and
  syrup in jars.
• The seeds are widely and traditionally used as
  solid fuel by the housewives in villages.

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BURSA FRUIT JUICES and FOOD IND. INC.
is one of the worlds leading supplier of sour
cherry juice concentrate and juice with highest
quality standards.
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CHALLENGES FOR TOMORROW
BURSA FRUIT JUICES and FOOD IND. INC.

• Inexperienced,
• A daily glass of sour cherry juice or a perfect
  blend makes difference,
• Good choice for a nutritious start-up for the
  day,
• Real insight for consumers who have no time for
  breakfast during the week,
• New opportunity for mobile consumers
  on-the-go trend,
• Fits best with alcoholic and non-alcoholic
  cocktails,

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BURSA FRUIT JUICES and FOOD IND. INC.

• References
• Human Nutrition Research Center on Aging at Tufts
  University in Boston and Brunswick Laboratory in
  Wareham,Massachusetts.
• Medicinal Food News, Vol.04, Issue 6
• The Nutrition Superbook,The Antioxidants,1995
• The Cherry Marketing Institute,Lansing
• www.mi-cherries.com
• MEYED(Turkish Fruit Juice Association)Reports/Frui
  t Juice Production and Consumption in Türkiye
  2005

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BURSA FRUIT JUICES and FOOD IND. INC.

• References
• Melatonin Separating the hype from the hormone.
  Mayo Clinic Health Letter, August 1997.
• Reiter, Russel. Telephone interview. October 16,
  2000.
• Wang, H. et al. 1999. Antioxidant and
  Antiinflammatory Activities of Anthycyanins and
  their Aglycon, Cyanidin, from Tart Cherries.
  Journal of Natural Products 62(2) 294-296.
• Endorex Corp. 1998. Endorex Starts Multiple Phase
  II Trials Sponsored by National Cancer Institute.
  March 3.
• Single-Dose Phase I and Pharmacokinetic Trial of
  Perillyl Alcohol (POH) as a Chemopreventive for
  Breast Cancer. G.T. Budd, P.J. Elson, K.K. Chan,
  J.M. Snyder, M.J. Ellis, S. Banerjee, D. McLain,
  E. Hawk, R. Ganapathi. Taussig Cancer Center,
  Cleveland Clinic Foundation, Cleveland, OH The
  Ohio State University, Columbus, OH Georgetown
  University, Washington, DC National Cancer
  Institute, Bethesda, MD.

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BURSA FRUIT JUICES and FOOD IND. INC.

• References
• Jill D. Haag, Michael N. Gould. 1994. Mammary
  carcinoma regression induced by perillyl alcohol,
  a hydroxylated analog of limonene. Cancer
  Chemotherapy and Pharmacology Volume 34 Issue 6
  (1994) pp 477-483.
• 1993. Mayo Clinic Health Letter, August. viii
  1996. Antioxidants and Your Health. American
  Dietetic Association.
• Medicinal Food News, Volume 04, Issue 6.
• All About Antioxidants,- David Felten, MD, PhD.
• The Nutrition Superbook, The Antioxidants,
  1995.
• Excerpts from the speeches and writings of Dr.
  Russel Reiter, University of Texas Health Science
  Center in San Antonio, 2002-2004.

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BURSA FRUIT JUICES and FOOD IND. INC.

• References
• Antioxidant and Antiinflammatory Activities of
  Anthocyanins and Their Aglycon, Cyanidin, from
  Tart Cherries
• Haibo Wang, Muraleedharan G. Nair, Gale M.
  Strasburg, Yu-Chen Chang, Alden M. Booren, J. Ian
  Gray, and David L. DeWitt
• Bioactive Natural Products Laboratory, Department
  of Horticulture and National Food Safety and
  Toxicology Center, Food Science and Human
  Nutrition, and Department of Biochemistry,
  Michigan State University, East Lansing, Michigan
  48824
• Received November 6, 1998
• Haibo Wang, Muraleedharan G. Nair, Gale M.
  Strasburg, Yu-Chen Chang, Alden M. Booren, J. Ian
  Gray, and David L. DeWittJ. Nat. Prod. 1999
  62(2) pp 294 - 296 (Article) DOI
  10.1021/np980501m

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THANK YOU!
BURSA FRUIT JUICES and FOOD IND. INC.