Nr: 1

1
EPOPA

• Export Promotion of Organic Products from Africa
• Implemented by
• Agro Eco Grolink
• Funded by
• Sida

2
EPOPA

• Aim To improve livelihood of rural communities
  through organic trade.
• EPOPA support to exporters/cooperatives
• Management assistance
• Staff training / Organic agriculture advise
• Development of ICS
• Tree and crop seedling nurseries
• Product quality management and improvement
• Product development
• Organic certification procedures and issues
• Sharing in certification costs
• Certification to additional standards
• Seed money for farmers

3
Marketing organic Products

• Short chain development
• Sufficient volume and consistent quality
• Internal control system
• Organic certification resulting in organic
  premium
• Business plan
• Marketing plan/strategy
• Market studies and surveys
• Exposure of products and exporter
• Project presentation and brochures
• Participation on organic trade shows

4
EU market access

• Honey imports into the EU need to
• come from a country approved to export honey to
  the EU
• follow The honey Standards (Council Directive
  2001/110/EC)
• follow the EU hygiene package laid down in
  Regulation 853/2004/EC for animal products

5
Quality Honey

• Sensorial testing (aroma, taste, appearance and
  mouth feel)
• Colour
• Composition analysis (HMF, Moisture, Sugar
  components)
• Viscosity
• Microscopic analyses of pollen to give a floral
  origin and its geographic origin
• Residue testing
• Repellents used during harvesting
• Parameters linked to fermentation

6
European Honey Consumption
7
EU Consumption 2003
8
Honey market

• 85 used as table honey
• Preference goes to
• Light coloured honey
• Liquid honey
• Smooth tasting honey

9
Honey types

• Creamed honey (Belgium, Luxembourg)
• Light coloured honey plus small demand for dark
  honey (Denmark)
• Monofloral honey (France)
• Liquid monofloral honey (Germany)
• Lower quality honey (industrial sector)

10
Honey
11
Organic food market share

• Germany 2.6 of their market share is organic
• UK 1.2 of their market share is organic
• Netherlands 1.4 of the market share is organic
• Organic demand is increasing in EU.
• Estimated total market for organic honey in
  Europe is 6,500 tonnes per year.

12
Eu imported honey

• Value of honey imported in EU (millions euro)

13
Imports from outside EU

• Volume of imports of honey from outside the EU
  (thousands of tonnes)

14
Germany

• 96,000 tonnes (2003) Largest consumption market
  for honey, imports 93,500 tonnes
• Variety of honey light-dark, liquid-solid,
  botanical and geographic origin
• Organic honey market 2,500 tonne
• Organic brand leader Allos 80
• Small market for Demeter certification
• 354 tonnes Fair Trade honey sold in 2003
• GEPA leading brand name of Fair Trade honey

15
United Kingdom

• 27,800 tonnes (2003) consumption imports 21,867
  tonnes
• 928 tonnes marketed as organic (2004)
• Industry leader is Rowse
• 102 tonnes Fair Trade honey sold in 2003
• Brand names Swallows, ASDA, Rowse, Traidcraft,
  Equal Exchange, Tropical Forest

16
Fair Trade honey

• 14 of the retail honey is Fair Trade.
• Total Fair Trade honey sales in 2004 is 1236
  tonnes
• Main countries selling Fair Trade honey (past
  three years)
• Germany (decrease, 378 to 335 tonnes)
• Great Britain (high increase, 100 to 207 tonnes)
• Switzerland (same, 385 to 396 tonnes)
• Italy (increase, 38 to 102 tonnes)
• France (increase, 0 to 52 tonnes)

17
Prices

• Prices various on quality and origins (prices
  from December 2005)

18
Price fluctuations
19
Organic honey prices

• Organic honey prices are the world market prices
  plus 15 to 20 premium.
• Impact on the farmer to be an certified organic
  producer?
• Price of 1.000 UGX/kg premium 200 UGX
• 60 tonne 12.000.000 UGX 6.666 US

20
In short

• Compare local and/or regional market with world
  market prices
• Sufficient produce the whole year
• Consistent quality
• High quality demands

21
Thank you

• Haike Rieks www.epopa.info
• www.agroeco.nl