Broadband for Business

1
Broadband for Business

• Getting the most from Improved Access Speeds

Presented by Tony Treacy
2
Introduction
Board member of the International eQuality
Leaning Standards
None of the above would have happened in the last
3 years had we not strategically utilised New
Technologies
3
Broadband for Business

• Typical Broadband Questions
• How much is it?
• When can I get Access?
• What form will that access take?
• Wrong Questions ?
• What are we using the internet for in the first
  place?
• Right Question ?

4
Have the right Mindset

• Bandwagon behaviour?
• Wrong ?
• IT infrastructure stock-staking
• Right ?

5
Internet Task Groups

• Five Groups-
• Competition
• Suppliers
• Customers
• Controls
• Context

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Internet Task Groups

• Competition
• Increasing Sales
• Improving Quality of Service
• Improving Accessibility to Your Service
• Niche Marketing
• Negating the Competitive Advantage of Others

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Internet Task Groups

• Suppliers
• Increasing Vendor Options
• Accessing Wider Vendor Services
• Reducing Transaction Costs/Lead Times
• Improving Order-Processing Accuracy

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Internet Task Groups

• Customers
• Facilitating Customised Market Research
• Accessing Wider Advertising Options
• Moving Customer Support Functions Online

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Internet Task Groups

• Controls
• Facilitating Electronic Data Interchange
• Improving Internal Communications
• Online Banking
• Corporate Image Handling
• Creating an Integrated IT Platform

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Internet Task Groups

• Context
• Is Technology Adoption the result of
• Business Partner or Customer Pressure
• Desire to Facilitate Business Partnering
• General Information Search Requirements

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Ask Four Questions

• Are My Internet Tasks-
• Relaxed or time sensitive?
• User driven or driven by me?
• A once-off event or approaching automation?
• Part of a mystery or part of a strategy?

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Are my Internet Tasks

• Relaxed?
• Informational Website
• Occasional Email Support
• Static Web Advertising

• Time Sensitive?
• Automated supplier relationships
• 24/7 Customer Support
• Ongoing Market Research through Intelligent Agents

13
Are My Internet Tasks

• User Driven?
• The visitors to your site determine the
  activity rate
• Direct Sales
• Information Download

• Driven by Me?
• When you undertake the same activities on
  other Business to Business Sites.

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Are my Internet Tasks

• A Once-Off Event?
• Individual enquiries from customers
• Information requests from business partners
• Semi-regular activities that are weekly,
  fortnightly or monthly such as -
• online banking, updating static advertisements,
  sending out to mailing lists or accessing trade
  sites.

• Approaching Automation?
• Activities that happen every day, if not several
  times a day such as-
• Automated production/procurement systems
• Auto email support
• Electronic funds transfer

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Are my Internet Tasks

• Part of a Mystery?
• They are not feeding directly into your
  business plans
• Why? Because you feel you should adopt Internet
  Technologies?
• Or because you dont know how to utilise to your
  best advantage?

• Part of a Strategy?
• Closely aligned to your business strategy -
• i.e. time-sensitive, driven by you or approaching
  automation
• Then Broadband Access is a priority for your
  organisation

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Solents Utilisation Check List

• Customers
• Online Purchasing

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Solents Utilisation Check List

• Live Chat for enquiries

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Solents Utilisation Check List

• Support on demand

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Solents Utilisation Check List

• Suppliers
• Real-time supply on demand, i.e.
• Individual Learning Plans

20
Solents Utilisation Check List

• Controls
• Online Banking
• Electronic Data Exchange
• Internal External Communications in real
  time
• Corporate image handling via real-time uploads
  and roll outs

21
Solents Utilisation Check List

• Context
• Business partnerships
• Customer Interface

22
Solents Utilisation Check List

• Competition - Better Quality of Service
• - eMarketing - low cost/no cost
• - Industry Newswires instant news
• - Increased Sales month on month
• - Competitive Advantage - USP

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Summary

• Over the last 3 years we have developed our
  services from Dial-up to ISDN to ADSL.
• Each stage has been strategically planned to
  enhance the customer interface and automate our
  systems and procedures.
• As broadband becomes the norm with our customer
  base, we will develop courses that take advantage
  of their higher access speeds.

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Summary

• The introduction of new technologies is a
  win/win situation when its aligned to business
  strategies.
• Knowing the what is not enough.
• Plan the why and how it integrates into
  existing systems.
• Measure the ROI on efficiency and productivity
  gains.
• THANK YOU.